Grow Your Online Community from a Million Member Founder.
What you’ll learn
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Identify the Vision why your brand exists online
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Learn How to run an Online Community day to day
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Create a snowball of Engagement to Cascade growth
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Utilising the existing brand tools to boost Online Community
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Discover How to effectively receive Community Feedback to excel online
01
Introduction
Introduction
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4:13
What is a thriving online community (OC)?
The exposition of what true community means in the online space alongside the importance to thrive is explored to solidify the importance of how OC’s further your business & organisations cause.
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5:38
Defining why you exist
Without purpose, the people perish. This lesson helps you find the real driver behind why you exist as an online community whilst calling out the potential you must change the world through the tools available.
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5:27
Examples of thriving OC’s
We dissect and evaluate different industry leaders in the online community space to prove success comes in many forms whilst the principles are the same.
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6:02
Keys to achieve a thriving OC
The AIR model, a cornerstone to a thriving online community is introduced. We further evaluate how you can utilise the addictive nature of social media to grow your following positively.
02
COMMUNITY STEWARDSHIP
COMMUNITY STEWARDSHIP
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9:02
Taking stock of your OC
A practical lesson showing you how to find the most important data on Facebook to evaluate the performance of your community.
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9:00
Housekeeping
The importance of group rules and guidelines is emphasised alongside the dissection behind the Curry Traits group guidelines.
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6:19
Creating content
This lesson shows great simple practical ways you can create content on your Facebook group. The 3 keys behind an engaging post are also discussed.
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5:49
Setting Content Goals and creating a schedule
Determining your capacity and helping you become time efficient through a schedule is the major focus of this lesson.
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4:32
Scheduling content tools
This lesson is a practical tutorial showing you how you can efficiently schedule content with the tools available on Facebook and externally to save you hours.
03
ENCOURAGING ENGAGEMENT
ENCOURAGING ENGAGEMENT
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7:22
What needs is your community addressing?
Why are needs important and why do you need to determine the needs of your community? The evaluation of how we can use Maslow’s hierarchy of needs to determine the levels of needs of our community is evaluated.
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6:42
Building Trust & encouraging vulnerability in your community.
The dissection of how to build trust and nurture a safe environment to allow vulnerability in your community.
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4:53
Seeding content Through content ambassadors
The keys to how you can empower those in your community to create content for you whilst multiplying your efforts.
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6:56
Acknowledging high engagers through shoutouts
In-depth analysis & learnings on how to maximize the most effective and free way to reward your members. A case study from Curry Traits is shared to further learn from.
04
UTILISING EXISTING MARKETING CHANNELS
UTILISING EXISTING MARKETING CHANNELS
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4:22
Using email list to grow OC
How to utilize your email list to drive traffic to your online community is discussed.
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3:03
Using Blog posts to grow OC
How to take your blog page & write effective pieces to get people to your community is evaluated.
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3:57
Using Videos to grow OC
The keys behind how you can use the video media form to drive traffic to the online community.
05
MEMBER FEEDBACK
MEMBER FEEDBACK
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5:12
Why is feedback important
Uncover strengths, prevent complacency, identify blind spots, and build trust by leveraging feedback to align with what your online community truly wants.
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5:26
How to get member feedback
Learn to distinguish non-formal feedback from formal feedback in online communities, capture insights from comments and messages, and implement tools like surveys and polls to gather honest input.
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4:02
Use feedback to Optimize OC growth
Identify and implement the most impactful feedback to grow your online community, align with mission and values, and use AB testing for iterative improvement.
