Course Curriculum

Hashtags Marketing: Increase Your Lead Generation & Business

7sections
33lectures
1h 46mtotal

What you’ll learn

  • Increase the reach & engagement of social media content by following best practices of hashtag marketing

  • Find most popular and trending hashtags in any niche in less than 10min

  • Boost social media campaigns by using brand specific and campaign specific hashtags

01

Introduction to this course

2 lectures • 6min

  • Welcome to hashtag marketing course

    Master hashtags in social media marketing to boost reach, engagement, and leads by finding top niche hashtags and applying expert tools and best practices across all channels.

    3:20

  • What you need to know before taking this course

    Acquire basic social media marketing knowledge across Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Commit to learning, testing, taking action, maximizing hashtags, and completing homework, then introduce yourself in the discussion.

    2:12
02

What are the Hashtags and some history

3 lectures • 10min

  • Hashtags in social media marketing

    Explore the history and purpose of hashtags as keywords preceded by the hash symbol to categorize social media posts, with Twitter's role and examples like Breaking Bad and NFL.

    2:30

  • History of Hashtags

    Explore the history of hashtags from 2007 origins on Twitter to today’s cross-platform use for brand building, campaigns, and trend tracking, with mobile dominance and retweets.

    3:02

  • 3 different types of Hashtags in social media management

    Identify and apply branded or campaign-specific, trending, and content hashtags to boost reach, engagement, and lead generation across social media channels.

    4:21

  • History of hashtags

    Activity
03

Benefits of using Hashtags in social media marketing

3 lectures • 12min

  • Key benefits of using Hashtags in marketing

    Use hashtags to expand content reach and increase engagement through branded and trending tags. Leverage social listening and influencer partnerships to generate leads and sales while amplifying your brand.

    7:16

  • 2 quick methods of listening to Hashtags on social media channels

    Identify leads and sales opportunities by listening to relevant hashtags using two methods: Twitter search with bookmarkable hashtag searches, and saving searches as streams on a dashboard.

    2:02

  • DOs and Don'ts of using Hashtags in social media marketing

    Master hashtag use in social media marketing by following must-use guidelines, staying consistent, researching context, and mixing branded with trending tags; avoid more than two, which can reduce engagement.

    2:17

  • Use of hashtags

    Activity
04

Top tools to find and manage your hashtags

11 lectures • 27min

  • Tool to find related Hashtags in your industry

    Explore tools to find and manage hashtags for your industry, such as hash tag ephi and hash tag f-i dot me, to identify related hashtags, analyze popularity, and locate influencers.

    2:49

  • Tool to analyze Hashtags before using in social media marketing

    Explore right tag tool to analyze hashtags before posting, using colored bars to gauge trendiness, connect with influencers, and schedule tweets across platforms like Twitter, Buffer, Sprout Social, TweetDeck.

    3:59

  • Tool to find Hashtags in your local area

    Explore trends map to identify locally trending hashtags for Dallas, Houston, and New York, search different locations, and apply them in real time or consistently to boost reach and engagement.

    2:08

  • Tool to analyze how your influencers tweet

    Audit Twitter accounts to analyze hashtags and topics used by industry influencers with Twitter Lizer. Identify keywords and hashtags to inform your social content strategy, even after the tool shutdown.

    2:24

  • Tool to search Hashtags on multiple social media platforms

    Use tag board to search specific hashtags across Twitter, Instagram, Facebook, and more, gathering posts, images, and videos in one view for campaigns and events.

    2:08

  • Tool for real-time insights into hashtag campaigns

    Discover real-time insights and analytics for hashtag campaigns, view past and present activity, identify influencers, and compare free and paid plans to maximize reach and impressions on Twitter and Instagram.

    2:05

  • Tool to discover what a hashtag means

    Discover what a hashtag means before posting with the Tag Death tool, view definitions and related hashtags, add your own definitions, and leverage popular hashtags and influencers to boost reach.

    2:15

  • Tool to monitor and analyze Hashtags in social media

    Explore how to monitor and analyze hashtags with tweet binder, viewing latest tweets, top accounts, and detailed stats and images for any hashtag to guide lead generation.

    2:06

  • Tool to find popular Hashtags for Instagram

    Discover how to use a tool to find popular Instagram hashtags across nature, fashion, food, and more to boost your reach and engagement.

    2:19

  • Tool to track Hashtag campaigns

    Explore real-time hashtag campaign tracking with Keyhole, viewing recent posts, reach, and impressions, while identifying influential accounts and related topics to optimize lead generation.

    2:20

  • Tool to find Trending Hashtags used by Influencers

    Learn how to use a Twitter analytics tool to identify trending hashtags used by industry influencers, analyze profiles, and apply top hashtags to boost lead generation.

    2:49
05

Hashtags rules for all social media channels

5 lectures • 16min

  • Using Hashtags for Twitter marketing

    Discover optimal Twitter hashtag use, keeping to one or two hashtags per tweet to boost engagement and retweets, while avoiding more than two to prevent drops.

    2:25

  • Using Hashtags for Instagram marketing

    Learn best practices for Instagram hashtags, using 11+ tags and the search and explore feature to find trending, relevant options, plus hashtag contests to boost engagement.

    5:02

  • Instagram marketing case study

    4:00

  • Using Hashtags for Facebook marketing

    Use one to two hashtags on Facebook posts and test their impact on engagement, noting that more hashtags tend to reduce engagement.

    2:07

  • Using Hashtags for Google+ marketing

    Discover how to use hashtags on Google Plus to boost reach and engagement by adding your own tags, leveraging real-time trending topics, and discovering relevant content ideas.

    2:09

  • Number of hashtags on Facebook

    Activity
06

Using Hashtags to increase website traffic, lead generation and sales

6 lectures • 31min

  • Using hashtags to get more website & blog traffic

    Use trending and branded hashtags consistently across your blog and social posts to increase traffic, reach, and lead generation, leveraging the course tools to boost clicks back to your website.

    5:30

  • Demo: How to use click to tweet on wordpress website

    Learn to install and configure the click to tweet plugin on WordPress, set your Twitter handle, and insert tweets with branded hashtags in posts for easy sharing.

    3:15

  • Using hashtags to boost lead generation campaigns

    Leverage branded and trending hashtags to boost social lead generation campaigns. Embed hashtags on landing pages with tools such as hero and short stack to drive traffic and leads.

    5:20

  • Build lead generation page with HEYO in 10min

    Build a lead generation landing page in minutes with HEYO, using drag-and-drop templates, sweepstakes, logo upload, countdown timer, email capture, and publish to a Facebook page.

    10:07

  • Smart URL and another example of lead generation campaign

    Leverage smart URL and mobile-friendly URL designs to optimize your lead generation campaign across platforms, with a drag-and-drop landing page, prize details, and rules to boost conversions.

    2:59

  • Use hashtags search function for lead generation & sales

    Use simple hashtag search to identify leads and sales opportunities by monitoring hashtag conversations on Twitter and Instagram, then reach out and engage to build relationships.

    3:34
07

Conclusion and the BONUS

3 lectures • 5min

  • You have made it & the next steps

    Learn the history, benefits, and do's and don'ts of hashtags, plus tools to find and analyze campaigns for Facebook, Twitter, and Instagram, then create branded hashtags and test what works.

    2:25

  • All links and resources

    1:00

  • BONUS - Crazy specials on Ali's TOP courses

    2:04