Influencer Marketing from scratch. Ultimate Guide
What you’ll learn
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Who are influencers and why is everyone talking about them?
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How does the influencer market work?
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Who uses influencer marketing?
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Role of the Influencer Marketing Manager in the agency
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Create audience portrait for promo
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What social media choice for promotion
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Types of bloggers and integrations
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How to choose a blogger for the client?
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Types of promo integrations with influencers
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How to search for influencers?
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How to convince bloggers to work with your brand?
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How to make advertising with a blogger effective?
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How to create the script for integration?
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Analyzing the results from an influencer marketing campaign
01
How to start your career in Influencer Marketing
How to start your career in Influencer Marketing
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8:47
What this course about
This is an introductory lesson in which you will learn: What is Influencer Marketing and where it is used Prospects for Influencer Marketing The demand for the profession or how to start a career in Influencer Marketing
02
Introduction to Influencer Marketing
Introduction to Influencer Marketing
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7:58
Introduction to Influencer Marketing
How does Influencer marketing work? Who needs influencer marketing? Role of influencer marketing manager How does an influencer marketing agency work?
03
What is the best social network for influencer marketing?
What is the best social network for influencer marketing?
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6:58
What is the best social media for influencer marketing?
Discover how influencer marketing thrives across all networks and messengers by aligning channel choice with client needs, regional popularity, and audience, with mobile-first strategies.
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Activity
First test
04
The target audience and how to determine it?
The target audience and how to determine it?
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12:41
The target audience and how to determine it?
Identify your customer by building general and detailed audience portraits, using statistics and associations to define interests, channels, and tailored messaging for influencer campaigns.
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Activity
Home work (Additional task)
05
Influencers. Who is it? How to find them and how to evaluate?
Influencers. Who is it? How to find them and how to evaluate?
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16:01
Influencers. Who is it? How to find them and how to evaluate?
Identify blogger types on Instagram and YouTube, search for and evaluate them by audience quality, views, engagement, and CPM to inform influencer marketing decisions.
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Activity
Home work
06
First contact with a blogger
First contact with a blogger
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5:19
How to contact bloggers fast and efficient
Master contacting bloggers quickly and efficiently in influencer marketing. Compile contact details in a spreadsheet, find emails via YouTube or Knox Influencer, and use mail merge for outreach.
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Activity
Tasks for fixing the material
07
Choosing the best type of advertising integration
Choosing the best type of advertising integration
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19:40
All about types and scripts on examples of YouTube and Instagram
Explore ad integrations across YouTube and Instagram, learn to write native scripts and send them to bloggers, then track results with links and funnels.
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Activity
Test for fixing the material
08
Release of advertising integration. What should be prepared
Release of advertising integration. What should be prepared
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5:21
What you should know before release
Draft a precise blogger integration plan with a detailed script and terms of reference, then negotiate cpm and set up analytics links to track results.
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Activity
Write a script
09
Analysis of the results of advertising integration
Analysis of the results of advertising integration
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7:18
How to analyse the results of advertising integration
Learn how to analyze advertising integration results after release, calculate metrics like views, CPM, registrations, and sales, and report insights to optimize influencer campaigns.
10
Resume
Resume
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1:52
Resume
Explore influencer marketing as a promising advertising tool across social networks and learn to publish successful integrations by finding bloggers, negotiating, editing content, and tracking traffic on YouTube and Instagram.