Course Curriculum

How to Choose the Best Social Media Platform for Advertising

1section
11lectures
34mtotal

What you’ll learn

  • How to Choose the Best Social Media Platform for Advertising Your Business

  • What marketing strategy is used on each social media platform

  • About demographics of each social media platform

  • About content type of each platform

01

Introduction

11 lectures • 34min

  • Course Introduction

    Join My Facebook Group to receive more update  - https://www.facebook.com/groups/FBAds2020

    3:14

  • Marketing Strategies for Advertising

    In this lesson, we are going to talk about different marketing strategy types for advertising. Like B2B, B2C, Push advertising, and more.

    3:28

  • Key Factors for Choosing Social Media Platform

    Identify the key metrics—demographics, targeting options, marketing strategy, and advertising type—to choose the right social media platform for your product or service.

    3:17

  • Facebook (Meta)

    Discover why Facebook advertising excels with targeting by location, age, gender, and interests, cross-platform placements on Instagram and WhatsApp, and ad formats like image, carousel, video, and text ads.

    5:44

  • Instagram

    Explore Instagram as a mobile-first advertising platform with 2 billion users, 18–34 focus, and Facebook-like targeting to boost brand awareness via image and short video ads.

    3:16

  • Twitter

    Explore how Twitter fits advertising strategy with global reach, country insights, targeting by location, language, device, and keywords, ad formats like image, carousel, and video ads, and platform assets.

    2:46

  • Pinterest

    Discover Pinterest’s audience of 445 million, mostly women aged 24–35 in the United States, using image and video ads to drive brand awareness with limited targeting options.

    1:56

  • LinkedIn

    LinkedIn targets a global b2b audience with serious content, offering precise targeting by industry, company size, and job titles, plus varied ad formats and a company page.

    3:23

  • TikTok

    Evaluate TikTok for advertising via its demographics, including 25% aged 10–19 and 136 million US users, and emphasize brand awareness through video ads with targeting options.

    2:23

  • Google Ads

    Discover how Google Ads serves as the main advertising platform, research multiple keywords, and target by location, language, and device, while leveraging YouTube placements.

    4:23

  • Course Summary

    Identify the ideal social media platform for your business and complete the fun course project, for which I will personally provide feedback.

    0:19