Course Curriculum

The Ultimate Facebook Ads and Facebook Marketing Guide 2025

5sections
25lectures
2h 41mtotal

What you’ll learn

  • Master the art of Facebook Advertising and create ROI driven Facebook ad campaigns

  • Get a detailed walk through of the Facebook Ads Manager

  • Understand ad formats, designs and placements that work best on Facebook

  • Filter the right target audience using the various targeting parameters available on Facebook

  • Learn how to lower Facebook Ad costs and keep Facebook Ad CTR high with advanced targeting features

  • Understand Facebook Sales Funnel

  • Learn how to penetrate into the customers smartphone using Facebook Ads

  • Get access to tips and tricks used by industry experts to run and optimise Facebook Ads

  • Get step-by-step instructions on how to deploy targeting and retargeting strategies

  • Understand the importance of Lookalike Audiences under Facebook Ads

  • Understand how to create quality content to achieve maximum outreach and engagement for Facebook Ads

  • Use Facebook Marketing and Facebook Ad tools to grow a loyal audience

  • Learn how CRM tools help to optimize Facebook Marketing

  • Learn how to track audience journey from Facebook ad impression to conversion

01

Setting up base

9 lectures • 57min

  • Introduction to Facebook and Instagram Ads

    Create and run Facebook and Instagram ads using Facebook.com, adapt to changing interfaces, practice live along with the instructor, and leverage quizzes and forums to refine your advertising skills.

    3:28

  • Types of Campaign Objectives

    Learn how to choose campaign objectives in Facebook Ads Manager, grouping options into awareness, consideration, and conversion, with subcategories like brand awareness, reach, traffic, engagement, and store traffic.

    9:04

  • How Facebook and Instagram use Data

    Explore how Facebook and Instagram use data policies and cookies to tailor ads. Learn how age, location, interests, and behavior drive highly targeted ads.

    6:56

  • Pre-requisites of making a Facebook & Instagram Ad

    Outline prerequisites for Facebook and Instagram ads, including linked business pages, payment cards, a well-defined audience, strong creative and copy, and a landing page.

    3:14

  • Three ways to advertise

    Explore three ways to advertise on Facebook and Instagram—from Instagram promote options to boost post on Facebook and Ad Center—plus organizing ads with a business manager.

    5:31

  • How to set up an ad account

    Learn to set up a fresh Facebook business manager, create and configure an ad account, enable two-factor authentication, add people and assets, and access Ads Manager.

    8:42

  • Overall Structure of an Ad

    Learn the Facebook and Instagram ad structure, from campaigns to ad sets and ads, with unique target audiences and tailored messages to drive website visits and sales.

    2:44

  • Understanding Costs & Bids

    Choose traffic objective, set daily or lifetime budgets, learn bidding versus cost in auctions, and explore A/B testing, cost caps, and ad scheduling for optimized campaigns.

    9:31

  • Offers, Budget & Ad Scheduling

    Learn ad set level essentials, including naming target audience, choosing traffic destination (website), evaluating offers, setting budget and ad scheduling, and applying time zones for precise delivery.

    8:09
02

Start Creating Your 1st Campaign

5 lectures • 30min

  • Custom Audiences: Database

    Upload your customer list from a csv or txt to create a Facebook and Instagram custom audience, mapping names, numbers, and emails for targeted ads toward ex-customers.

    3:39

  • Lookalike Audiences

    Create look-alike audiences from your uploaded database to reach people with similar demographics and psychographics on Facebook and Instagram. Advertise to audiences that resemble your existing customers or website visitors.

    2:57

  • Audience: Gender, Age, Location & Language

    Learn how to target Facebook and Instagram ads with hyper-local location, radius targeting, and demographic filters like age and gender to reach people living near your business.

    5:07

  • Demographics: Education & Life Events

    Explore detailed Facebook and Instagram targeting beyond location, age, and gender by using education, fields of study, schools, and life events like anniversaries, birthdays, and engagements to reach precise audiences.

    11:12

  • Demographics: Parents, Relationship & Work

    Learn how Facebook and Instagram use demographic targeting for parents, relationship status, and work, including employers, industries, and job titles, to tailor ads, with cautions on privacy and regional differences.

    7:10
03

Targeting & Ad Placements

3 lectures • 20min

  • Targeting: Interests

    Master interest based targeting on Facebook, contrasting it with demographic data, and learn to reach audiences by specific interests like digital marketing, Bollywood films, pizza, mountains, trekking, and Gucci.

    7:01

  • Targeting: Behaviours

    Discover how Facebook behaviors targeting lets you reach audiences by mobile device ownership, travel patterns, expats, and page admins, plus consumer classification and purchase behavior, including engaged shoppers.

    6:14

  • Narrowing & Excluding Audience

    Combine demographics, interests, and behaviors to create a precise audience through intersections (Gucci, iPhone ownership, occasion) and exclusions, then narrow further for sharper, cost-efficient Facebook and Instagram ads.

    6:34
04

Facebook & Instagram Ads Formats

4 lectures • 26min

  • Ad Formats

    Explore the four main Facebook and Instagram ad formats—single image, video, carousel, and collection—and learn when to use each to boost clicks, engagement, or branding.

    3:49

  • Ad Formats: Image Ads

    Create a single image ad for Facebook and Instagram by selecting media, adjusting for feed (1080x1080) and stories (1080x1920), and checking text ratio with Facebook's tool.

    7:24

  • Ad Formats: Video & Carousel Ads

    Create video and carousel ads by adding media, customizing text, and previewing formats. Turn images into videos, add polls, and link each slide to a different page for engaging campaigns.

    6:15

  • Instant Experience & Collections

    Explore instant experiences and collections for Facebook ads, learn how to set up templates, media, and links, and leverage full screen mobile experiences to drive website visits.

    8:20
05

Ads Tracking & Optimization

4 lectures • 28min

  • Final Ad URL & UTM Parameters

    Learn to build a clean finale ad and use UTM parameters to track every ad’s performance across Facebook, Instagram, and Google Analytics, enabling precise funnel insights.

    9:00

  • 3x Your Sales

    Boost your Facebook ads by increasing the ratios at each stage: impressions to clicks, clicks to leads, and leads to sales, using email, sms, tele calling, and landing pages.

    4:45

  • Sales Pipeline

    Learn the Facebook and Instagram ads funnel from impressions to sales, including ctr, ctl, and ltb ratios, and how to optimize and back-calculate targets to reduce spend.

    5:42

  • Conclusion

    Apply practical Facebook and Instagram advertising tactics by selecting the right objective, narrowing your audience, optimizing placements and budget, and tracking CTR and LTB to improve results.

    8:34