Course Curriculum

How To Rank Up Your Youtube Videos On First Page of Google

10sections
16lectures
2h 55mtotal

What you’ll learn

  • By the end of this course, you will be able to make your own arsenal of Youtube videos to promote your product or services on top of the search engines, giving you more traffic and as well additional sales.

01

Introduction

1 lecture • 6min

  • Brief Introduction

    Master a step-by-step method to rank your YouTube videos on Google's first page, leveraging keyword research, content annotations, and optimization. The course includes eight sections and fourteen videos for training.

    6:03
02

Keyword Research

2 lectures • 20min

  • Keyword Research Part 1

    Keyword Research of your Video you're going to create. This process is very important since this is to determined which direction you're going to go in your YouTube Marketing endeavor. As I've noticed, a lot of videos on YouTube commonly disregard keyword researching which actually plays a big role on targeting specific audience and viewers of your niche. 4 things to consider in selecting for Keywords for your video: Relevance of keyword Traffic / Number of visitors per day Competition Commercial Value

    9:05

  • Keyword Research Part 2

    Now let's talk some helpful tools that you can use in this keyword Research process. There are paid and free versions of these but I recommend using the free ones or by taking advantage of their free trial if applicable. Now, just to let you know that these tools would help you selecting the effective keywords or suggest keywords and that you still need to do the sorting and filtering so you can choose the most effective keyword for your video. (All are not affiliate links) Moz Keyword Analysis (paid) Raven Tools Research Central (paid) Advanced Web Ranking (paid) Keyword Spy (paid) Wordpot (free) Keyword Discovery (free & paid) SEO Book Keyword Tool (free) Wordtracker (paid) Bing Keyword Research (free) WordStream (free) SEMrush (paid) Keyword Eye (paid) Long Tail Pro (paid) Suggestions (free) => Google , Yahoo , Bing , etc. JUMBO Keyword (free) SpyFu (paid) Compete Pro (paid) Remember this formula KEYWORD VALUE/NICHE VALUE IS EQUALS TO SEARCH VOLUME DIVIDED BY COMPETITION STRENGTH. Meaning we need to filter those keywords that has high relative competition strength and with low search volume. So, if you find a keyword that has lesser competition and w/ good traffic,that's gotta be the most effective keyword that you can use.

    11:06

  • Quiz 1

    Activity
03

Creating A Content

2 lectures • 21min

  • Creating A Content Part 1

    Some important factors in creating a perfect content for your video: Tools & Software Viewer Engaging - Create a More Engaging Video HD - Posting HD Videos Instead of SD Video Length

    11:10

  • Creating A Content Part 2

    So,here are some of the video ideas upon creating you perfect video content and here you can probably choose what's best for you which is of course relevant to whatever it is that your promoting or wherever you're comfortable : *************YouTube Video Ideas to Get You Inspired************ 1. Make an Intro Video Sum up your company, blog, or YouTube channel in a short introduction video. You can use it on your homepage (check out my home page video) or you can create a custom featured video for your YouTube channel (I’m working on that). You can even test out multiple intro videos to see which one works best for you and your business. Unlike first impressions, you can always make new intro videos. 2. Create a ThankYou Video Thank you videos aren’t just for Alanis Morissette and Dido anymore! If you have a thank you page on your website somewhere, consider making a thank you video and putting it there. You’re welcome! 3. Interview your Employees Sure you interviewed your employees before you hired them (right?), well why not interview them now that they work for you. You probably have cool employees and they’d probably make for some cool videos as well. 4. Create Testimonial Videos Do you have customers or clients that are a big fan of your work or products? Why not ask them to come in and film a testimonial video? You could even ask customers to send you some webcam testimonials and edit them together for your website or YouTube channel. 5. Interview Yourself Pretend your in an Apple product launch video and start answering questions while looking slightly to the right of the camera. Just watch this Apple launch video for inspiration. Or just wait 20 years and then interview yourself. 6. Create Video FAQs Popular 80's comedian Sinbad said it best when he said, “People be askin questions!” Why not answer those questions with videos? People be searchin for answers on YouTube all the time. 7. Do a Product Demonstration Product demos can be very powerful sales tools, which would explain why I own a SlapChop. 8. Give a Video Tour Could be a tour of your office, your workspace, your city, or even your website (using screencasting software). This is a great opportunity to connect with your viewers and practice some new video editing techniques. Don’t just run around with your camera Blair Witch style (unless your office is indeed haunted, then go right ahead). 9. Make a Video Response to Another Video ( This is not the other video responds that you can see on the comment section of the Youtube video as these are already disabled by Youtube) Don’t just add an existing video as a video response to a popular video. That rarely works to drive views. Instead find a video related to your industry and think of some interesting or creative ways you could respond with another video. Viewers appreciate quality video responses and you may open up collaboration opportunities with the video’s creator. 10. Create a Video Quiz Use a combination of YouTube Annotations and Unlisted Videos and create an interactive video quiz. Perfect for the end of an educational video! 11. Turn an Old Presentation into a Video Have an awesome PowerPoint presentation laying around? Turn it into a video! Use your screencasting software to record your slides and add your own audio narration. 12. Create a Careers Video Regular job listings are boring and typically use language that no normal person uses (like synergy). Consider making a video that showcases your business’s personality for your careers page. Here is a link to Facebook’s career video for some inspiration. 13. Talk About Industry News Covering news events in your industry can help gain additional search engine exposure and viewers. Just make sure to incorporate your own personality and point of view. If people dig your personality or presentation style, they’ll watch your videos even if they’ve already heard the news your sharing. 14. Make a Parody Video Try to find a clever way to take a popular video or trend and make it relevant for your business or niche. Would you ever think a video about studying in a library would get over 3 million views? Well, when you advertise your library Old Spice style anything is possible. 15. Make a Tutorial Video Videos can be an amazing educational tools because viewers can play, pause, and re-watch them whenever they want (evergreen content, anyone?). I actually taught myself how to create tutorial videos by watching tutorial videos. That’s like using a tow truck to tow another tow truck! 16. Create a Photo Slideshow Grab some royalty free music and try to tell a story using only photos. Perfect for a recent trip, charity event, or holiday party and a great way to practice your editing technique. 17. Make a Timelapse Video Point your camera at your desk, office, or out your window and capture your day or more in super fast motion. Better yet, make a time lapse video for a large project for maximum effect. Check out this 30 story building built in 15 days in 6 minutes. 18. Create a Video Contest Many of your customers, readers, or fans could have video skills you weren’t aware of. A good old fashioned video contest can help bring this talent to the forefront. Just make sure you’ve got a great premise, an even better prize, and solid promotion strategy. 19. Make a Public Service Announcement It doesn’t have to be something serious. Are their common issues in your industry that you could tackle with a humorous PSA? Check out this PSA on Vertical Video Syndrome to give you an idea of what I’m talking about. 20. Film a Challenge Video Nothing gets your audience fired up like a challenge video. Can your CEO handle the heat of a Ghost Pepper? How many tablespoons of cinnamon can your marketing manager eat in 60 seconds? Or try combining challenges with other more practical videos. Can you answer frequently asked questions while drinking a gallon of milk in under a minute? 21. Film your Food You can take this however you want. You could film your lunch every day for a month or even turn various food items into lovable characters (it worked for annoying orange). Can you use food in your office or workspace to explain your business or a complex process? You may think I’m loosing my mind, but even Google has hit up the grocery store for props. 22. Film Yourself Dancing Dance like nobodies watching, and get views like they are. Not sure how it will help your business, but I bet it’ll be hilarious. Film Yourself Dancing with your Pet Do I even have to tell you why this is a good idea? 23. Review Something I give this idea 5 out of 4 stars, because it just that good. 24. Put Something Together It could be a work of art or an Ikea bookshelf. I guarantee someone will find it interesting or useful. Seriously, could someone please make a video on putting together an Ikea EXPEDIT Shelving Unit! I think I’m missing a piece. 25. Make a Screencast Video Screencasts are easy to make and don’t require you to be in front of the camera. You don’t even need a camera! So pick up some screen casting software and make a video in your underwear. You don’t even need underwear! 26. Take a Stance on an Issue Do you think that recycling should be illegal or that marijuana should be mandatory at water parks? Make a video about it! 27. Prank Videos Is your office or home filled with April fools? Film those fools and grab some views for your YouTube channel. Here’s an office prank within an office prank (inception prank) to give you some ideas. 28. Blooper Videos People love it when you screw up your line and laugh at yourself. People also love Jimmy Fallon. Coincidence? I think not. 29. Behind the Scenes Videos Behind the scenes videos are great for increasing views and engagement without having to film anything new. When Dermablend showed how well they could cover up tattoos they got about 11 million views. They also released a behind the scenes video showing how they did it and got an additional 7 million views. Do something cool and people will always want to know how you did it. 30. Explainer Videos Explain how a complex process or system works in an easy to understand way. Common Craft has built an entire business around explaining things with video. Check out their Social Media in Plain English video for some inspiration. 31. Dictionary Videos Are there words or acronyms in your industry that people might not know? Make a short video for each one you can think of and you’ll be able to link to these videos on your website or in your other videos. 32. Special Effect Videos Teach yourself a new special effect technique and either make a video about that or see how you can incorporate your new effect in another video. 33. Music Videos You might not know it from watching MTV, but people still love music videos; They just watch them on YouTube now. 34. Respond to Viewer Comments Look through your video comments to see if there are any questions or issues that you could respond to with a video. 35. Holiday Videos Holidays show up consistently every year, so if you can make a good holiday video you may have viewers show up consistently every year as well! 36. Special Event/ Tent Pole Videos Think about any big events that occur each year for your business or niche and think about related videos you could create. For example, if your channel is about movies you’ll probably want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids Choice Awards (or as I call them, ‘Lil Oscars’). 37. Get Inspired by Stock Footage Need an idea for a new video? Why not spend some time looking through royalty free music and stock video. You’ll be surprised at how many ideas you can come up with based on a single piece of music alone. Stock images and videos can be a huge time saver as well as a creative jumping off point. Why spend hours creating something that already exists? Go shopping for digital ingredients and see what you can cook up! 38. Freestyle Rap It worked for the SEO Rapper! Also, don’t forget about rap battles. Even if you’re not a rapper you could always bring your own crowd to hype you up. 39. Make a Secret Video Hide a video in another video using an annotation and invite your audience to find it. Just upload your secret video as unlisted (learn more about unlisted videos), and you’re ready to have some fun. Speaking of, see if you can find the secret video link in this tutorial! 40. Re-Make an Old Video Odds are you have an outdated or old looking video lying around your website or YouTube channel. Why not update it and see if you can outperform the old version.

    9:57

  • Quiz 2

    Activity
04

Video Optimization

3 lectures • 45min

  • Video Optimization Part 1

    Video Optimization: Naming the video file with keywords Headline Links Title Description Tags Annotations Thumbnails Headtheme Transcription/Closed Caption Playlist Comments

    14:53

  • Video Optimization Part 2

    Annotation Tutorials and Tools: Photoshop Windows Media Live Movie Maker Sony Vegas Youtube Annotation Tools

    15:15

  • Video Optimization Part 3

    More Engaging Thumbnails Guidelines: Clear, In-Focus Bright, High-Contrast Close-Ups of Faces Visually Compelling Imagery Well-Framed, Good Composition Foreground Stands Out From Background Images That "Compel You To Click"

    14:35

  • Quiz 3

    Activity

  • Quiz 4

    Activity
05

Build A Base Of Viewers

1 lecture • 12min

  • Build A Base Of Viewers

    There are 6 Ways to Grow YouTube Subscribers and Building Your Base of Viewers: Ask for Subscribers Use Annotations Add a YouTube Widget and More to Your Blog Leverage Featured Channels Consistently Interact Create a Payoff

    12:01

  • Quiz 5

    Activity
06

Socialization

2 lectures • 28min

  • Socialization Part 1

    Youtube Social Indicators Are Quickly Becoming an Important Ranking Factor To Your Videos. But take note that these social indicators are constantly updated by Youtube, they do change often and some of the social medias are replaced by others. But the time we are making this tutorial here are the 9 social medias that Youtube itself suggested. You can see these by clicking the share menu below the video. Facebook Twitter Pinterest Google Plus Tumbler Reddit Blogger Hi5 Vkontakhte

    13:40

  • Socialization Part 2

    " Prove to Google That Your Site is Important and Quickly Get Higher Rankings as a result!" You can't just build links to your Youtube videos and stop there, thinking that your videos are going to instantly rank higher. In order for Google to reward you for having more links and rank you higher in their results, Google must actually KNOW those links exist... otherwise, they'll never think your site is important, and they'll never rank your sites high. What we'll do here is create a system that will get Google to naturally notice the links that you've been building, and start pushing that link juice and ranking power to our videos. These will get your links quickly indexed,strengthing the power of the links that you've already built, indexing those links, and giving you a faster, higher, and more stable ranking increase in Google. Now, why are these important to our video ? Because these will automatically give links back to our videos from some of the hottest social medias in the internet today so these are very high authority sites and now we are giving a high authority backlinks pointing back to our videos. Now if you gone through some SEO training before, you know the way you get your content to rank -wether that's a webpage, a blog post or a video , or a pinterest picture, or a Facebook fan page - is to get more backlinks, more websites linking back to your content than the competition. You just need to get more than to the people that are already ranking and you'll take their place. So one thing that's important to understand this socialization here as well as Youtube SEO is concerned is gonna make sure you have all these social media sharing accounts set up - complete your profile to each of every sites here mentioned. Now share the videos to all of the 9 social medias and pinged it here: *** All links are not an affiliate links*** (Free) Pingler Masspinger Ping-o-matic (Paid) Onlywire Linkpipeline Backlink Beast

    14:40

  • Quiz 6

    Activity
07

Authoritative Youtube Channel

2 lectures • 21min

  • Authoritative Youtube Channel Part 1

    Here are the 3 important factors in this discussion: Boost Your SEO with a YouTube Channel How to Make the Most of YouTube's New Redesign - SETTING UP YOUR CHANNEL FOR YOUTUBE'S NEW DESIGN HOW TO MAKE A GREAT FIRST IMPRESSION FOR YOUR CHANNEL

    11:50

  • Authoritative Youtube Channel Part 2

    =>>Boost Your SEO with a YouTube Channel<== Tips to Optimize Your Channel for the New YouTube: 1.) Have a good avatar. =>> The image for your channel is showing up whenever you leave a comment, in the sidebar when your channel is showing, channel recommendations and more. Be sure your image represents your channel, is enticing and is good enough quality that it is crisp and clear if it shows as a large image, but not too detail oriented that you can't figure out what it is if it's in smaller view. 2.) Have a good description text for your channel.==>> It can be long, however, be aware that only the first 45 characters will show up alongside your avatar and channel title, so make it interesting. Also, be sure you are including your keywords in your channel description so that your channel will come up in viewer search results and be sure they are in your tags as well. 3:) Metadata. ==>> A lot of channels are just focusing on providing links to social media and other sites in their metadata tags. But be aware that when viewers are doing a search or going to their subscription channels, whatever information you are entering in your description text is showing up just under your video title. A short description of the video first before placing website links will increase the likelihood someone will click on the video to watch it.

    8:50

  • Quiz 7

    Activity
08

Tracking Your Video Performance

1 lecture • 8min

  • Tracking Your Video Performance

    5 Things You'll Want To Do When Tracking The Performance Of The Videos You Post To Your Company's Youtube Page: Track Views Track Traffic Sources Track Engagement Track Audience Retention Track Conversions

    8:25

  • Quiz 8

    Activity
09

Artificial Boosting (Optional)

1 lecture • 13min

  • Artificial Boosting (Optional)

    How Artificially Boosting Views Helps: Get people to notice Makes you look credible Provides video authority Drive traffic to other videos Does it really help you sell? It really depends. The harsh truth is having thousands or a million views doesn’t guarantee sales going through the roof. First, bought views are not real and second, it is entirely up to the quality of your video. Perhaps the advantage lies only within the boundaries of the above-mentioned. It’s ideal to give a freshly uploaded video a kick-start. From then on you have a higher change of the snowball effect. Online exposure is primarily driven by people’s curiosity, so making a sale is up to you, your product, and the way it was presented in the YouTube video. We understand that this topic might be controversial and is bound to have opposing views. Plus Google, which owns Youtube, is fully aware of this tactic and I’m sure they’re are working hard to stop this problem. In the meantime it’s up to you to take advantage of this tactic, or do things the legit way.

    12:32

  • Quiz 9

    Activity
10

Conclusion

1 lecture • 1min

  • Conclusion

    Honor and share ideas to help others, push your best effort to achieve your goals, and celebrate success stories as you pursue remarkable results with heartfelt determination.

    1:26