Course Curriculum

How to sell on Instagram: marketing for online sales via DM

10sections
19lectures
2h 37mtotal

What you’ll learn

  • How to drive your Instagram-based business from 0 clients to steady sales.

  • Stand out from numerous similar businesses and feel confident as a brand.

  • Create a strong communication strategy with your past, present, and future clients to have an endless revenue.

  • Understand and take advantage of the reality that it will cost 5x less to keep current customers than to acquire new ones.

  • Get the set of tested schemes, templates, scripts, and tools ready to apply and adapt for your business to make money starting today.

  • Supercharge your business for success and get tons of insights on how to earn more from a close circle of followers.

01

Grow your income through Instagram funnel & customer relationship management.

2 lectures • 11min

  • Preview: What to expect when your IG strategy is based on CRM.

    Discover how a CRM-based Instagram strategy builds lasting relationships and trust, turning followers into loyal customers and real income without relying on website or large follower counts.

    1:18

  • The cornerstone of Instagram marketing 2021. A skeleton of Instagram sales 2021.

    UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com It’s not a secret that you can sell almost anything on Instagram. But why do two similar shops, with products of the same quality, get different results? The problem with those who are selling less is that they tend to ignore communication with their past clients. They think that after the sale, the work with a client is over. This is a huge and common mistake of most IG entrepreneurs. But remember – Instagram is a social media! It’s not a website – it’s a place to build long-lasting connections with your tribe.

    9:49
02

How to set up Instagram for business. Unique Selling Point. Instagram SEO.

2 lectures • 17min

  • Preview: Instagram "business card", explaining why are you better than rivals

    UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com Unique selling point. Building the USP for your IG bio. Keywords research for Instagram. How to choose a nickname for a business account. Instagram name for a business. Help your clients find you. Instagram bio checklist: the perfect formula for Instagram for business. Optimizing links on Instagram.

    0:47

  • USP, Keywords research, Instagram bio checklist for business

    UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com In this lesson, we will prepare your account for getting clients. The relationship with your customer starts long before they buy something from you. Your Instagram bio is an advanced business card that should explain WHY ARE YOU BETTER THAN THE COMPETITION. That’s why we’ll start with the USP. Then we dive into keyword optimization. As a result of these techniques, you will get a sales-driving IG bio that showcases your warm attitude to clients and is powered by search keywords.

    15:45
03

Building your client base from 0 to thousands

2 lectures • 20min

  • Preview: A practical solution for those who have few or no clients.

    We are heading to the hottest part of our course – driving the first clients to your Instagram. Let’s assume you’ve integrated the USP into your posts and stories. But why do you have little reach and no customer list yet? UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    1:02

  • The most effective methods to grow your current client base, starting from 0

    In this lesson, you will learn the most effective methods to grow your current client base, starting from 0. We will closely look at the techniques below (for the greatest effect, use them in combination). Working with your existing database of emails/phone numbers. You can find past clients on Instagram via their contacts – a method for businesses that sell outside of IG but need to accelerate their sales on this platform. Cash giveaways and contests – a top technique for millennials. Y ou will see how your account grows in minutes and people try your products. Hashtags. All the secrets about this absolutely free promotion method. Clients that want to find you can easily do it using hashtags. Bots. We will show you working bots in 2021. If you don’t trust bots, we don’t insist on using them. But safe tools used with a VPN can really help you engage with clients. Alternatively, you can use mass liking manually. Influencer marketing. We will show you how to find influencers in your niche without paying for platforms. The search tool is free or the students of this course. We reveal the pain points and the hacks for outreach we use in our work. Posts in bigger accounts. You will find out how to discover accounts for cross-promotion. We will show how to check if an account is truly active and worthwhile for your promotion. Target ads. We won’t teach you to use the Facebook Ads Manager. But we’ll show you top creatives, lead magnet examples, and triggers that can help you get the emails and nicknames of your future clients. You will learn to research competitors’ campaigns. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    18:59
04

Client base on Instagram. Data to collect about customer + management tools

2 lectures • 11min

  • Preview: Why client management tools will help you beat the competition in 2021

    One sale is not enough, and we will learn how to build a loyal community of people that love your product and will bring you a steady income. Retention is not something new, but to our surprise, most brands on IG are pursuing leads rather than making friends with clients. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    1:51

  • Create and manage client base on Instagram. Automated and manual methods.

    In this lesson, we will talk about what data you should gather about your clients to establish personal communication . You will find out about some simple tools that will help you store this information and use it for further communication. We suggest a free method and a more advanced tool with automation. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    9:12
05

No reviews – no orders. How to collect feedback from clients on IG.

2 lectures • 8min

  • Preview: What types of reviews are trendy on IG right now.

    What types of reviews are trendy on IG right now? How to get the maximum number of testimonials. After-purchase feedback and communication + scripts. Content and ad creatives based on testimonials. How to download reviews in 100% quality for reuse. Insta-zen: manage negative feedback like a guru + scripts. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    3:09

  • Collect reviews and use it to attract new clients. Manage negative feedback.

    Modern customers are savvy: 97% of consumers read customer reviews and seek peer recommendations on Instagram before making purchase decisions . Instagrammers love authentic content , and this type of content gets a lot of shares, so it’s promoted organically by the algorithm. We will give you brilliant examples of using testimonials on Instagram. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    4:54
06

Double your sales on Instagram today with a Direct marketing strategy.

2 lectures • 20min

  • Preview: Master the art of client management to boost sales with no ads.

    Psychology of Instagram sales + Basic rules of correspondence in a business account on Instagram. Knowledge base to explode sales in Direct. Top ways to stimulate conversation and get more sales + scripts. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    0:48

  • Double your sales on Instagram today with a Direct marketing strategy.

    UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com With a Direct strategy, you’ll finally be able to make your customers return , increase the loyalty of your audience, and make anybody who contacts you become your client forever . You need to look through your manner of communication in your business profile and make sure it’s cohesive and professional from the first letter to the last. And always follow the rules of marketing. In this lesson, you'll get all the basic rules of Instagram Direct communication that will bring you sales. Top ways to stimulate conversation and tones of scripts and templates for them.

    19:00
07

Powerful communication scripts for getting sales + examples & templates

2 lectures • 37min

  • Preview: Communicate as a pro on Instagram and make every user buy from you.

    Working on objections before the sale + scripts and examples. Top techniques in the moment of sale on IG. Communication AFTER SALE. Customer reactivation + follow up scripts. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    1:19

  • Powerful communication scripts that will lead to purchases

    UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com Once you have mastered the communication tone on Instagram, the rest is using individualized scripts, scripts for working out objections, and scripts for systematic customer relations management, along with regular analysis of all key sales indicators (conversions, average bill, average response time), etc. We have three stages in the sales process that need three distinct sets of Instagram Direct scripts: Before the sale The moment of sale, After the sale. In this lesson, we'll cover them all.

    35:31
08

How to sell 10X more with discounts + templates, examples for every case

2 lectures • 12min

  • Preview: Use Direct marketing strategy + Discounts to gain sales.

    Top Instagram discounts types for 2021: Discount as a bait Gift discount Lottery discount Secret promo codes Time limited sale UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    1:51

  • Discounts is a top-selling technique to boost your Instagram business in 2021.

    Discount as a bait Here's the first scheme for you: discount as bait. We take a specific item or group of goods, and we reduce the price for them. And in this way, we lure the buyer who will come because of this item, but not buy this product, or at least not only this product. Lottery discount For example, all buyers who buy a certain product or service before the end of the month will take part in a lottery. The main prize is a tour to Europe. Secret promo codes Especially effective for online stores. We issue promotional codes and distribute them on social networks and on special sites найти серсис промокодов. Time limited sale Customers will buy from you if they fear they might be missing out on a benefit if they don’t. This can be achieved by limiting the time period of a promotion. It’s best not to make the promotion period more than one month. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    10:04
09

Customer reactivation. Make them buy again and again.

2 lectures • 12min

  • Preview: Don’t wait for customers to come back to you on their own.

    Why your Instagram customers stop buying. How to return "lost" clients. The reactivation procedure + scripts. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    3:59

  • Customer reactivation

    It is 10x cheaper to send a message across the database than to attract the same amount of sales through advertising on Instagram. Return customers no longer need to be convinced that the company can be trusted, and its products and services are of high quality – they already know this from their own experience. Just get them! UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    8:29
10

11 real cases of Direct management by top shops on IG. Mistakes and solutions.

1 lecture • 9min

  • Convert every user who contacts you into a client. Top mistakes case study.

    We will study top mistakes of Instagram businesses that result in the loss of clients and find a solution to each. Use them as your competitive advantage. No response. Delayed reply. Do not engage in a conversation. Weak communication. Here you will get strong and tested solutions not to miss sales. Covert every person who contacts you in Direct to your client through Instagram messages. UPD: the tool Ingramer we're using in this course was renamed and now is called Inflact.com

    9:02