Course Curriculum

Digital Marketing 33 in 1 Course (Master Online Advertising)

10sections
77lectures
6h 54mtotal

What you’ll learn

  • How to effectively set up and publish online campaigns on different platforms

01

Introduction to the course

1 lecture • 2min

  • Introduction

    Discover the fundamentals of digital marketing, from social media strategy and advertising to Google Ads, analytics, and SEO for small businesses, plus content, email, video, and affiliate marketing.

    2:07
02

Digital Marketing 101

11 lectures • 21min

  • Introduction 101

    Explore the differences between marketing and advertising, and between digital and online marketing. Learn about social media, email, affiliate, content, video, mobile, influencer, and VR marketing.

    1:47

  • Difference between Marketing and Advertising

    Explore the difference between marketing and advertising, showing that advertising is a component of marketing that uses data and research to communicate the brand.

    1:19

  • Digital Marketing & Online Marketing & E-marketing

    Explore the differences between digital marketing, online marketing, and e-marketing, with digital marketing spanning all digital channels, online marketing limited to the internet, and e-marketing focusing on customer relationships.

    3:12

  • Social Media Marketing & Email Marketing & Affiliate Marketing

    Explore the differences between social media marketing, email marketing, and affiliate marketing, including how social content and ads engage audiences, convert customers, and earn commissions.

    3:14

  • SEM & SEO

    Compare search engine marketing and search engine optimization, noting that SEM promotes sites through paid advertising to increase visibility, while SEO earns free traffic by ranking highly for keywords.

    1:23

  • Inbound Marketing & Outbound Marketing & Content Marketing

    Learn how inbound marketing attracts potential clients with content created before they buy, how it differs from outbound marketing, and how content marketing delivers valuable information to convert customers.

    2:48

  • Native Advertising & Geo marketing

    Explore native advertising and geo marketing to see how content aligns with audience interests and uses location intelligence to deliver timely, relevant offers.

    1:14

  • Video Marketing & Mobile Marketing

    Distinguish video marketing from mobile marketing by exploring engaging video campaigns—testimonials, how-to, and explainer videos—and learn how mobile marketing delivers personalized time- and location-sensitive messages on smartphones via mass messaging.

    1:45

  • Viral Marketing & Influencer Marketing

    Learn viral marketing by creating shareable short form content that spreads across channels, with video often leading the trend, and explore influencer marketing through brand collaborations with key industry leaders.

    1:32

  • AR Marketing & VR Marketing

    Discover augmented reality and virtual reality marketing, with IKEA's AR app and VR car test drives, showing how these tools boost sales and brand value and their key differences.

    2:40

  • Thank you

    Apply the ethical explanations and digital marketing knowledge from this course to practice. Explore other courses on digital marketing subsets to extend your learning.

    0:34
03

Facebook Ads

8 lectures • 53min

  • Facebook intro and course description

    Explore how Facebook's vast user base enables precise targeting, and learn to navigate Ads Manager, set up campaigns, choose formats, optimize budgets, and analyze metrics for effective online advertising.

    2:13

  • How does an ad look like and what is it

    Explore how Facebook and Instagram ads look and perform, and follow practical, step-by-step guidance to set up campaigns in Ads Manager, from creating a post to maximizing performance.

    2:36

  • Ads Manager interface explained

    Navigate the ads manager interface to create and monitor campaigns, assets, and ads, customize columns and date ranges, and track budget, reach, impressions, and delivery for Facebook and Instagram ads.

    4:44

  • Types of campaigns

    Understand the three campaign types—awareness, consideration, and conversions—and how to choose objectives like traffic, engagement, app installs, video views, lead generation, or messages.

    7:44

  • Setting up the campaign (Ad Set)

    Learn to set up a Facebook traffic campaign, configure the ad set, and build precise audiences with location, gender, languages, interests, and exclusions.

    15:09

  • Setting up the campaign (Ad)

    Learn to set up a Facebook ad campaign, choosing pages and formats (carousel, single image, video, slideshow, dynamic, collection), headlines, URLs, call-to-action, and run split tests across platforms.

    10:41

  • Reports and metrics

    Analyze a Facebook online shop campaign that drives traffic on a 3-euro daily budget, delivering 1,319 clicks and a 0.01 cost per result, with reach and impressions insights.

    7:09

  • Ads Manager New Interface Update!

    Explore Facebook ads manager's new interface update, featuring a collapsible left sidebar, configurable columns, and a redesigned navigation while preserving campaign setup steps.

    2:27

  • Facebook Quiz

    Activity
04

Instagram growth

7 lectures • 38min

  • Introduction

    Explore practical Instagram tips and tricks to grow your profile with hands-on strategies, covering power likes, engagement groups, automation, and careful use of white hat techniques.

    1:12

  • How to grow your Instagram account

    Learn targeted Instagram growth through following and liking strategies, using high-engagement targets (20k-500k followers, 10% engagement) and the one-two punch plus story views to attract quality followers.

    7:14

  • The significance of the explore page

    Learn how hashtags power the explorer page to reach non-followers, and how engagement from larger accounts (power likes) expands your audience while avoiding irrelevant interactions.

    3:25

  • Profile and content tips

    Craft a memorable Instagram username, link related accounts, and use a clear logo for a public profile. Boost engagement with competitor research and original content tactics like watermarks and hashtags.

    8:39

  • Power likes and Engagement groups

    Explore power likes and engagement groups on Instagram, learn how first-hour engagement predicts overall performance, and weigh the risks and benefits of using groups to boost visibility.

    6:44

  • Things to avoid (most important DON’Ts)

    Discover the don’ts of Instagram automation: avoid fake engagement, one-size-fits-all tactics, and 24/7 automation; warm up over 10–15 days and mimic human activity.

    5:28

  • Automation & the Mother-child method explained

    Explore Instagram automation and the mother-child method to protect large accounts while keeping actions human-like and compliant with daily follow, like, and comment limits.

    5:32
05

Instagram Ads

6 lectures • 30min

  • Instagram intro and course description

    Master Instagram marketing basics by optimizing your profile, understanding essential statistics, and learning how to set up an Instagram campaign with practical tips and key components.

    1:01

  • Instagram's overview and some statistics

    Explore Instagram's global reach with 1 billion monthly users, 500 million daily active stories, and 95 billion daily photo uploads, highlighting its value for Facebook Ads Manager campaigns.

    3:00

  • Tips for building your Instagram page

    Set up an open Instagram business profile with a clear logo and engaging description. Include a single link in the bio, connect Facebook, and add contact details and story highlights.

    7:14

  • Where to start and one important condition

    Set up your Instagram campaigns in the Facebook ads manager. A Facebook page is required to access ads manager, and ads appear under your business name without an Instagram account.

    2:08

  • How to set up an Instagram campaign

    Set up an Instagram campaign by selecting a traffic objective, defining audience targeting, budgets, placements, and creative formats for Instagram feed and stories.

    8:07

  • Different ad sizes and recommendations

    Explore Instagram ad sizes and formats, with square images as the most effective option. Compare landscape and vertical performance, explain carousel and video constraints, and note automatic fitting by Instagram.

    8:38

  • Instagram Quiz

    Activity
06

Google Ads

17 lectures • 2hr 6min

  • Google Ads intro and course description

    Explore Google Ads basics with example ads and the Ads Manager. Learn to set up diverse campaigns, including YouTube campaigns, using Keyword Planner and negative keywords, plus trends and alerts.

    1:32

  • What is Google Ads

    learn how Google Ads reaches users when they search for your products and services; note the rebranding from Google AdWords to Google Ads and its wide display and search reach.

    4:07

  • Ad examples on Google

    Explore how Google ads appear in search results, and across partner sites, including search, shopping, and display ads, with examples of how paid placements contrast with organic results.

    3:25

  • Google Ads' interface explained

    Google Ads interface explained with an overview graph, customizable metrics like clicks, impressions, and cost, and how to set up and manage campaigns, reports, and billing.

    7:50

  • Types of goals and campaigns

    Learn how six goal options and a no-goal choice guide Google ads campaigns, matching goals to campaign types—search, display, shopping, and video—for sales, leads, traffic, and awareness.

    5:29

  • How to set up a Google Search Ad

    Learn to set up a Google search ad campaign, including selecting the search network, targeting options, budgets, keywords with broad/phrase/exact matches, ad extensions, and publishing for approval.

    22:40

  • How to set up a Google Display Ad

    Set up a Google display ad campaign by choosing standard display, configuring location, language, budget, delivery, and targeting multiple devices to drive web traffic.

    8:40

  • How to set up a YouTube Ad

    Set up a YouTube video ad campaign in Google Ads by selecting brand awareness or reach, linking your YouTube channel, and configuring budget, dates, bid per view, and targeting.

    10:24

  • Overview of Google campaigns (metrics and reports)

    Explore the Google ads interface through a live display campaign, analyze banners, impressions, clicks, and cost per click, and evaluate demographics, devices, and placements to optimize future online advertising.

    11:16

  • How to use Google Trends tool

    Master the Google Trends tool to explore what the world is surging, compare terms, and uncover regional and topic insights to guide digital marketing decisions.

    7:53

  • How to use Google Alerts tool

    Use Google Alerts to monitor the web for keywords like electric cars, with region, language, sources, and delivery frequency to receive updates on articles, videos, and news.

    3:01

  • How to preview your ads

    Use Google Ads' preview and diagnosis tool to see how your ads would appear for a search term in California on mobile in English, with location, language, and device settings—free.

    2:52

  • Different types of keywords (important to know)

    Explore keyword types for advertising, including broad match, modified broad, phrase match, and exact match, and learn how the keyword planner in Google Ads supports them.

    4:30

  • How to use Google Keyword Planner

    Explore Google keyword planner, a free tool inside Google ads, to generate keyword ideas, view search volume forecasts, and build a campaign plan with budgets and cost per click.

    12:34

  • Negative keywords explained

    Explain negative keywords and their purpose to block irrelevant searches, using Google keywords planner, with examples like calendars and eyeglasses, and detailing negative broad, phrase, and exact matches.

    10:51

  • How to create negative keyword list

    Create and manage negative keyword lists in Google Ads using tools and settings, Keyword Planner, and saved lists to prevent irrelevant clicks and improve campaign targeting.

    5:10

  • Important to know about negative keywords

    Learn to create or use a negative keywords list in campaigns. Note that close variations and phrases beyond ten words may trigger ads, and the 11th word rule matters.

    4:15

  • Google Quiz

    Activity
07

Snapchat Ads

7 lectures • 46min

  • Snapchat intro and course description

    Explore snapchat marketing in digital marketing, from what snapchat is and statistics to navigating the ad manager interface, launching campaigns with diverse creatives, and using chat tools for ad creation.

    1:30

  • Snapchat's overview and some statistics

    Explore Snapchat's overview and statistics, including around 300 million monthly active users and 180 million daily active users, plus billions of daily video views and its pioneering stories.

    4:56

  • How to find Snap Ads Manager and its interface explained

    Learn to access Snap Ads Manager, log in or create a business account, and understand its interface, campaigns, ads, impressions, and metrics like cost per link click and swipe ups.

    2:59

  • Overview of the advanced mode in Ads Manager

    Explore the advanced mode in Ads Manager for Snapchat, compare it with the quick option, and learn objective choices like awareness, app installs, traffic, engagement, video views, and leads.

    3:06

  • Creating the campaign (with Snap Ad)

    Learn how to set up a Snapchat campaign with multiple ad creatives, choose media, edit templates, and configure targeting, budget, and goals to drive website, app, or video views.

    12:18

  • Creating the campaign (with Story Ad)

    Create Snapchat story ads by building campaigns with story ad formats. Set budget and duration, define objectives, add brand details and headlines, include a call-to-action, review, and publish.

    10:50

  • Creating the campaign (with Collection Ad) and Filter explained

    Create a snapchat collection ad with one big image and four square thumbnails, each with a unique link and call-to-action, while exploring geolocation targeting and filter customization.

    10:30

  • Snapchat Quiz

    Activity
08

Facebook Ads vs Google Ads - which platform to choose?

7 lectures • 36min

  • Facebook Ads vs Google Ads Intro

    Compare Facebook ads and Google ads to reveal key differences and help you decide which platform suits your business and advertising goals. Learn with examples and practical conclusions.

    0:56

  • Examples of Facebook Ads

    Explore examples of Facebook ads, including feed, sidebar, carousel, messenger, and collection formats, and understand cross-platform placements on Instagram and stories for targeted shopping and engagement.

    5:56

  • Examples of Google Ads

    Explore how Google ads leverage search campaigns, shopping, display, and video ads on YouTube to reach users across the Google ecosystem, using keywords you enter and diverse placements.

    5:59

  • Facebook Ads vs Google Ads part 1

    Learn how Facebook ads and Google ads work together to drive synergies, with Facebook emphasizing brand awareness and creative formats, and Google delivering search, shopping, YouTube, and maps advantages.

    14:13

  • Facebook Ads vs Google Ads part 2

    Compare Facebook ads and Google ads to reveal strengths, with Google delivering instant customers and higher buying intent, while Facebook fosters exploration and long-term engagement.

    5:27

  • Final words

    Research your audience, budget, placements, and goals to determine which platform best fits your business, noting that both options have pros and cons and no clear winner.

    0:59

  • Summary conclusion

    Use Facebook ads to build awareness and grow your audience, and use Google ads for immediate sales, leads, and high buy products. There is no single correct answer; it depends.

    2:04

  • Facebook Ads vs Google Ads - which platform to choose?

    Activity
09

How to use Canva for graphics

5 lectures • 35min

  • What is Canva

    Explore Canva, a free web-based design editor, and learn how to create effective ads using templates, images, and filters, with a free option that yields no watermarks.

    3:34

  • Canva's home interface

    Navigate Canva's home interface and brand kit to sign up, manage teams, and edit designs collaboratively. Access templates, custom dimensions, and social media sizes for efficient advertising design.

    6:02

  • How to design part 1

    Design social media posters in canvas by selecting free templates, adding photos, shapes, and text, and arranging layouts with layers, colors, and alignment for Instagram.

    11:45

  • How to design part 2

    Explore canvas design tools to edit text, choose backgrounds, apply filters, upload external images, copy designs, add elements, and export your final layout.

    6:16

  • How to export and different options

    Master exporting and download options, including PowerPoint files and printing formats, and share or present designs via email, social media such as Facebook and Pinterest, with website preview.

    6:59

  • Canva Quiz

    Activity
10

How to choose the proper fonts

8 lectures • 27min

  • Typeface and Font difference

    Explore the difference between typefaces and fonts, learn how a typeface is a family and fonts are its styles, with examples like regular, bold, and italic.

    2:43

  • Serif fonts explained

    Explore the four font groups - serif, sans serif, script, and display - and compare serif's traditional, authoritative feel with sans serif's use for reading online and print media.

    5:29

  • Sans Serif fonts explained

    Explore how sans serif fonts shape modern brand identities, emphasizing clean, readable design; learn why digital interfaces favor sans serif like Helvetica, with examples from Google, Netflix, Samsung, and Sony.

    2:43

  • Script fonts explained

    Explain script fonts and their moods from formal to casual, including handwriting and calligraphy styles. Emphasize careful use to preserve readability and brand distinction, with Coca-Cola and Instagram as examples.

    2:40

  • Display fonts explained

    Explore display fonts, decorative typefaces that grab attention, are not suited for body text, and are used for headlines to create impact.

    2:16

  • IL1 test

    Use the I, l, and the 1 test to ensure capital I, lowercase l, and the number one are clearly distinct in headlines, avoiding reader confusion across fonts like Helvetica.

    2:43

  • How to choose the best font (advice)

    Apply practical typography tips for digital marketing: select readable typefaces, avoid caps with script fonts, ensure strong contrast and brand-compatible licensing.

    6:17

  • Where to download the fonts

    Discover top websites to download free fonts, learn licensing for commercial, educational, and personal use, and preview font styles by typing words to see how your brand looks.

    2:06

  • Fonts quiz

    Activity