Course Curriculum

How to Start a Successful Social Media Marketing Agency 2.0

10sections
57lectures
4h 19mtotal

What you’ll learn

  • How to Sign Your First SMMA Client

  • How to Pick your SMMA Niche

  • How to Start a Successful Social Media Marketing Agency Immediately

  • What Services You Can Provide to Your Clients

  • How to get more clients to grow your agency

  • Why Starting an Agency of Any Kind is Smart

  • What Types of Agencies Can You Start

  • How to outsource, hire, scale, and "arbitrage" your services

  • Tips on How to Grow an Instagram Page for Your Social Media Marketing Client

  • How to get your client Verified on Instagram

  • How to Build an Email List for Your Social Media Marketing Client

  • How to Write Better Emails for Your Client

  • How to Grow a YouTube Channel for Your Social Media Marketing Client

  • How to create professional looking images for your client using Adobe Photoshop and Adobe Lightroom

  • How to run Email Marketing and Building Websites for Your Client

  • How to do all of this from the comfort of your own home...or from anywhere.

  • And much much more!

01

How to Start a Successful Social Media Marketing Agency 2.0

7 lectures • 19min

  • How to Start a Successful Social Media Marketing Agency 2.0

    Learn how to start a zero-investment service-based social media marketing agency, identify niches, sign your first client quickly, and scale through outsourcing and arbitrage.

    7:52

  • How to Slow a Lecture Down on Udemy

    Learn to tailor your Udemy experience by using playback speed controls to slow lectures to 0.5x or 0.75x, improving comprehension for non-native English speakers.

    1:22

  • What is the Purpose of an Agency

    The purpose of an agency is to provide a service for a monthly retainer, creating a mutually beneficial relationship through delivering value and retaining clients.

    3:15

  • What is Social Media Marketing

    Social media marketing uses platforms to promote products or services, and a social media marketing agency charges a monthly retainer to deliver services; you can build an agency around anything.

    2:10

  • Why Starting an Agency of Any Kind is Smart

    Starting an agency of any kind is smart because it can begin with zero money and zero risk, with 100% profit margins, only time needed to land and serve clients.

    2:42

  • What Types of Agencies Can You Start

    Identify your strengths and turn them into a service offering for clients. Provide services such as video editing, graphic design, web design, and copywriting with streamlined processes for retainers.

    2:00

  • Original Course Powerpoint (Referenced in Later Lectures)

    0:01
02

How to Find Clients for Your Agency and What Services You Can Provide

10 lectures • 1hr

  • How to Sign Your First SMMA Client

    Build momentum to sign your first social media marketing agency client by leveraging your network, gathering testimonials and case studies, and using digital audits, while pitching the meeting.

    13:26

  • Are You Suffering from Impostor Syndrome?

    Imposter syndrome is a psychological pattern of doubting achievements and fearing exposure as a fraud; it leads you to discount your strengths, but you can overcome it and take action.

    4:31

  • How to Successfully Cold Approach SMMA Clients

    Learn cold outreach strategies to acquire your first SMMA clients, including cold emails, calls, DMs, digital audits, and walk-ins, with scripts, objections prep, and a focus on pitching meetings.

    8:57

  • How to Pick Your SMMA Niche

    Choose a niche you can specialize in to understand the market, deliver stronger results, and stand out, paving the way for referrals and scalable growth.

    6:06

  • Where to Find Information on Cold Emails, Digital Audits, and Cold Approaching

    Learn where to find information on cold emails, digital audits, and cold approaching in the original social media marketing agency course, at the bottom section before the final module.

    1:10

  • How to Identify Your Service

    Identify a service that saves clients time or makes money, ensure they can afford it, and justify your price with ROIC and a clear, quantifiable return.

    4:50

  • What Services Can You Provide for Clients

    Identify services you excel at and enjoy that deliver measurable roi or time savings for clients. Consider advertising, design, copywriting, videography, lead generation, outsourcing or arbitrage to scale.

    4:36

  • Signing a Client and Crafting a Service Agreement

    Craft professional, free service agreements using accessible templates to secure clients and define scope, compensation, term, and termination for your social media marketing agency.

    4:04

  • Taking Payments and Invoicing Customers and Clients for Services

    Set clear payment terms upfront, including a 50% deposit and 50% upon completion, with PayPal as the payment method; sign contracts electronically and invoice promptly to ensure professional payments.

    7:15

  • Getting Your First Client

    Land your first client to prove your concept and gain momentum, then reach out honestly to ideal clients, offering free work for testimonials and referrals.

    4:57
03

Where to Find the Original Social Media Marketing Agency Course

2 lectures • 2min

  • Where to Find the Original Social Media Marketing Agency Course

    Find the original course in section 14 of this course, and learn how the first version complements the newer content to start and grow your agency.

    2:06

  • Original Course Powerpoint

    0:01
04

Next Level Tips to Grow Your Service Business

7 lectures • 41min

  • Minimum Viable Offer

    Define a minimum viable offer, like a minimum viable product, that delivers fast results with minimal complexity, focusing on the client's outcome over time.

    2:53

  • How the 80/20 Principle Applies to Your Service Based Business

    Learn how the 80/20 principle shows that 20 percent of efforts drive 80 percent of results, guiding you to streamline offerings, cut inefficiencies, and double down on high-impact tasks.

    7:02

  • Properly Setting Client Expectations

    Set clear client expectations from the start by defining services, boundaries, and how you’ll work together to achieve results. Use a client agreement to protect fees and establish KPIs.

    2:35

  • How to Setup a Good Service Agreement

    Craft concise service agreements that clearly outline provided services, client responsibilities, and payment terms. Use templates, digital signing, and simple onboarding tools to set expectations and streamline client onboarding.

    6:08

  • Focus on Getting Clients Results and Say No to Everything Else

    Focus on delivering the services you've agreed upon to maximize client results. Politely say no to extra requests, protect your time, and pursue referral relationships that pay commissions when appropriate.

    3:53

  • How to Hire Contractors and Outsource Services

    Learn to hire contractors and outsource services by defining precise job descriptions and required skills, interviewing several candidates, and enforcing three-sentence daily updates for long-term results.

    12:33

  • How to Get More Clients with Referrals

    Learn to grow your social media marketing agency by leveraging client referrals. Ask for referrals upfront, provide templates, and offer incentives to encourage recommendations.

    6:10
05

Tips on How to Grow an Instagram Page for Your Social Media Marketing Client

14 lectures • 43min

  • Tips on How to Grow an Instagram Page for Your Social Media Marketing Client

    Learn tips to grow a client's Instagram presence and offer this service to help your client.

    0:22

  • Stop Trying to Game the System

    Avoid gimmicks and gaming the system; Instagram penalizes such tactics. Focus on evergreen, proven growth strategies that build quality followers and sustainable engagement for your agency.

    3:52

  • Consistency is Key

    Post consistently to grow your audience, aiming for daily or multiple daily posts to boost impressions and engagement. Stick to one niche and set regular posting times to optimize reach.

    4:46

  • How to Implement the $1.80 Strategy to Grow

    Apply the $1.80 growth strategy by commenting thoughtfully on posts to gain notoriety and engagement on Instagram. Rotate hashtags and guide followers to your bio link to grow your brand.

    6:18

  • Gary Vee's $1.80 Strategy 2.0

    Apply Gary Vee’s 1.80 strategy 2.0: comment on relevant posts to engage followers, siphon traffic from competitors in online arbitrage, and build brand awareness over time.

    6:07

  • Rotate Hashtags

    Rotate your hashtags to boost post visibility by using five to eight tags per post from a pool of 20–30 relevant hashtags for your brand and niche.

    2:08

  • The Benefits of Stories

    Leverage Instagram stories to boost organic reach beyond your followers and the Explorer page, posting long videos that Instagram auto-breaks into clips for maximum visibility.

    2:35

  • Do Niche Research

    Identify five to ten top people in your niche and study what posts drive engagement, then analyze their posting frequency and stories to reverse engineer and replicate their strategies.

    1:21

  • Originality is Overrated

    Learn how reposting proven content from top pages, with your own copy and spin, leverages downloaded posts or tools like repost, because originality is overrated.

    3:02

  • Descriptions and Captions

    Differentiate your posts by crafting thoughtful, value-added descriptions and captions that engage followers, increase the time spent reading your post, and prompt comments with relevant, intriguing copy.

    2:17

  • Post Timing

    Optimize post timing to maximize engagement by posting when your audience is most active. Use data from Instagram insights or apps like One to Post to identify daily peak times.

    3:23

  • Aspect Ratio

    Leverage your picture aspect ratio to maximize screen real estate by posting longer vertical images, ideally in a 3:4 ratio, and format photos with CAMBA, Cannava, or Vrsaljko.

    1:26

  • Shoutouts

    Explore paid shoutouts from relevant Instagram accounts to grow your page, negotiate pricing, and leverage other creators’ audiences as a scalable advertising strategy that could be treated as a write-off.

    2:40

  • How to Use Link Tree to Get Multiple Bio Links on Instagram

    Discover how to monetize Instagram by turning one bio link into multiple links with Link Tree, track clicks with analytics, and drive traffic to YouTube and affiliate links.

    3:07
06

Extra Tips to Grow on Instagram

6 lectures • 44min

  • Tips to Grow on Instagram [Part 1]

    Leverage Instagram's screen real estate with a 3 by 4 aspect ratio to maximize feed visibility, and boost growth with stories, highlights, hashtags, and dm groups.

    9:28

  • Tips to Grow on Instagram [Part 2]

    Clean up your Instagram audience, grow organically through niche research, maintain a consistent aesthetic, leverage influencer shoutouts and power likes, and optimize hashtags for engagement.

    15:05

  • The Key to Instagram Growth is to Have a Page that's WORTH FOLLOWING

    Grow your Instagram following by building a page that's worth following. Post higher quality, more valuable content and increase production quality of stories.

    5:01

  • Engage on Other Related Instagram Pages to Grow Yours [Instagram Growth Tip]

    Engage on other related Instagram pages by commenting thoughtfully, following, and turning on post notifications to build reciprocity, grow engagement, followers, and organic reach.

    4:15

  • PROOF Follow Unfollow STILL WORKS 6 Month Split Test Results

    Examine a six-month Instagram split test of follow and follow versus personal branding, revealing that follow and follow boosts engagement and bio link traffic with data-driven results.

    7:53

  • Use Other Social Media to Funnel Traffic to Your Instagram Page

    Cross-promote across Twitter, Instagram, Facebook, YouTube, and LinkedIn to funnel traffic between platforms and grow your Instagram audience.

    2:18
07

How to Grow on Instagram by Leveraging IGTV and Video Content

8 lectures • 33min

  • How to Use IGTV to Monetize

    Discover how to monetize on Instagram by leveraging video content through IGTV, as Instagram begins paying and incentivizing creators with a following threshold.

    1:02

  • Do You Need to Create Vertical Videos

    Learn when to use vertical vs horizontal videos for tv and online, as horizontal can be uploaded and will reformat on mobile; YouTube supports vertical uploads too.

    2:21

  • How to Upload a Video to IGTV

    Learn how to upload a video to IGTV from a browser, customize the title and description, manage duplicates, and navigate link limits by using your bio link and thumbnails.

    5:04

  • How to Format IGTV Thumbnails

    Format igtv thumbnails and cover photos using precise 420x654 dimensions in Canva, ensuring readability across tv, post feed, and Instagram placements.

    4:49

  • Mass Uploading Drafts & Sharing to Your Story

    Upload multiple videos at once and save them as drafts to publish later from drafts on browser or mobile. Share each published post to your story to boost visibility.

    2:05

  • Target Following Hashtags Automatically to Gain Exposure

    Leverage relevant hashtags on Instagram by auto liking posts to attract niche audiences and grow brand awareness, driving traffic to your YouTube channel and landing page via automation.

    5:01

  • How to Monetize Your IGTV Videos

    Discover how to monetize IGTV videos as monetization rolls out to creators, build your audience now, and maximize ad revenue when eligibility expands.

    2:13

  • How to Make Recurring Income with AI Influencers on Fanvue

    Launch an AI influencer on fan view and monetize a growing following with recurring subscriptions through AI-generated content across Instagram, TikTok, and YouTube.

    10:27
08

How to Get Verified on Instagram

1 lecture • 3min

  • How to Get Verified on Instagram

    learn two ways to get verified on Instagram and follow the exact self-application steps: menu, settings, account, request verification, and explain your name, category, and justification, then monthly reapplications.

    3:08
09

How to Get Multiple Bio Links

1 lecture • 3min

  • How to Get Multiple Bio Links

    Learn how to monetize Instagram by turning one bio link into multiple links using a tool like Link Trade, and track clicks to drive traffic to YouTube and affiliate offers.

    3:07
10

How to Monetize Your Instagram

1 lecture • 9min

  • How to Monetize Your Instagram

    Explore five ways to monetize Instagram, including brand deals for micro-influencers, selling products or services, promoting affiliate and CPA offers, finding clients for your agency, and offering social media management.

    9:17