Course Curriculum

Start Your Own Digital Marketing Agency + FREE Agency CRM

8sections
38lectures
2h 17mtotal

What you’ll learn

  • Understand the fundamentals of your business

  • How to digitally transform your agency

  • How to land clients in your funnel

  • How to sell your product or service

  • How to retain clients

  • How to scale your business

01

Introduction

5 lectures • 8min

  • Welcome

    Navigate a crowded digital marketing market, replace outdated client outreach with a proven model that lands clients consistently, delivers strong ROI, and retains them long term.

    2:11

  • Course Overview

    Master six pillars for starting and scaling a digital marketing agency: fundamentals, transformation, funnel, selling, retention, and scale. Define your model, value proposition, and ideal customer with a CRM workflow.

    3:31

  • Course Bonuses

    Explore diverse learning options with course bonuses, including on-demand videos, PDFs, guides, and group Q&A, plus premium access to the Agency CRM to manage your digital marketing agency.

    1:24

  • LINK and Instructions for our Agency CRM

    0:37

  • LINK to Growth Masters' Facebook Group

    0:11
02

Business Fundamentals

3 lectures • 20min

  • Choosing a Business Model

    Choose one target market, one lead generation strategy, one conversion mechanism, and one core program for a niche; then build recurring revenue over one year.

    11:01

  • Value Proposition

    Craft a compelling value proposition that clearly states what you do, how you differ, and why you are remarkable, while solving your target customers' problems and attracting the right audience.

    3:51

  • Ideal Customer Profile

    Define your ideal customer profile and buyer personas to align product capabilities with customer needs, qualify leads, and guide sales, marketing, and CRM-driven strategy.

    5:03
03

Digital Transformation

4 lectures • 18min

  • The Importance of Tech Transformation

    Learn how tech transformation drives hybrid marketing agencies with cloud-based crm and other hosted solutions, enabling integrated services, lower costs, and greater productivity and profitability.

    3:10

  • Benefits of Using a CRM Software

    Discover how a crm centralizes customer data across channels, boosts sales and roi, enhances customer experience and retention, and automates tasks for marketing, sales, and service teams.

    4:31

  • How to Use CRM for Your Agency

    Discover how to use a CRM for your agency to manage multiple clients, track deals, and boost profitability by building a custom sales funnel, organizing contacts, and personalizing notifications.

    6:10

  • Features of our Agency CRM

    Connect lead generation to sales with our agency crm, enabling real-time cash flow insights, task and project tracking, finance automation, and team collaboration.

    4:00
04

Landing Clients

14 lectures • 47min

  • Filling the Funnel

    Fill the funnel with a steady monthly stream of high quality leads. Explore five channels: cold outreach, marketed lead generation, inbound marketing, associations/speaking, and joint ventures.

    1:32

  • Cold Outreach

    Build a foundation funnel, grow a targeted email list, and run cold outreach campaigns to nurture leads into appointments and clients.

    7:27

  • Cold Outreach Q&A

    3:50

  • BONUS: Cold Outreach Funnels & Templates

    0:02

  • ARTICLE: How to use Hunter.io

    5:40

  • Inbound Marketing

    Learn inbound marketing to attract clients as an expert, boosting close rates from 10% to 30–50% by building a keynote presentation, a niche website, case studies, and webinars.

    4:42

  • BONUS: Content Repurposing Framework

    0:04

  • Webinars

    Webinars repurpose content into YouTube videos, SlideShare slides, blogs, and podcasts to grow your database and fuel a lead funnel. Promote registrations and follow up to convert prospects into clients.

    5:32

  • Webinars Q&A

    4:46

  • BONUS: Webinar Funnels & Templates

    0:02

  • The Marketing on LinkedIn

    Master LinkedIn for your agency by crafting a professional profile with what/how/for whom, posting at least twice weekly, and repurposing content across platforms while building relationships without selling.

    5:00

  • Facebook & Instagram Ads

    Market your digital marketing agency on Facebook and Instagram with authentic, staff-led content, smart targeting, and creative live and visual campaigns to grow brand awareness.

    2:40

  • Google & YouTube Ads

    Master Google ads and YouTube ads to boost brand awareness, capture brand terms in SERP, and retarget across the funnel with engaging, top-to-bottom video campaigns.

    4:52

  • BONUS: Social Media Templates

    0:37
05

The Selling Process

3 lectures • 22min

  • Design Your Offer

    Design your offer by building a conversion-focused website, on-site seo, authority development, content and link strategies, and pay-per-click, with live web-based meetings, a customized program overview, and pricing insight.

    11:37

  • How to Sell

    Adopt consultative selling across a four-step process—initial call, pre-meeting research, review meeting, and closing follow-up—tailoring your agency proposal with findings on website basics, keyword research, and local rankings.

    10:09

  • BONUS: Sales Templates & Funnels

    0:02
06

Retain

3 lectures • 9min

  • Building Relationships

    Build strong client relationships by implementing a proactive onboarding with a client setup sheet, new client launch call, and a rigorous monthly review of KPIs and progress.

    4:43

  • BONUS: Onboarding Email Templates & Funnels

    0:39

  • Customer Retention Rate

    Discover how customer retention rate (CRR) gauges your client relationships, applies the CRR formula (end minus new over start times 100), and boosts revenue with proactive service and KPIs.

    3:56
07

Scale

3 lectures • 9min

  • Building a Scalable Infrastructure

    Develop a scalable digital marketing agency by building an agile infrastructure, a scalable model, and clear roles, while implementing recurring revenue, defined programs, and ongoing team development.

    3:41

  • Building a Team

    Build a strong recruitment pipeline by defining brand and culture, mapping career paths, maintaining an online presence, and engaging inbound and social candidates through interviews and networking.

    5:45

  • BONUS: Team Sheets

    0:03
08

Conclusion

3 lectures • 4min

  • Final Тhoughts

    Transform your digital marketing agency by embracing startups, experimentation, agile execution, and disruptive pricing while empowering teams to innovate, deconstruct your brand and business model, and pursue future-focused growth.

    4:16

  • BONUS: Recommended Books, Tools and Articles

    0:02

  • LINK to all PowerPoint Presentations

    0:01