Course Curriculum

Facebook Marketing: Facebook Groups for Small Business

8sections
42lectures
1h 52mtotal

What you’ll learn

  • Discover how to participate effectively in Facebook groups in order to get more clients and sales.

  • Learn how to design, set up, manage and moderate your own Facebook group in order to get more clients and sales.

  • Understand how to use your activity in groups to build your email marketing list.

  • Follow the action steps in the course as you set up your own group based on your own marketing goals, create valuable content and find group members and administrators.

01

Introduction

4 lectures • 7min

  • Welcome!

    Welcome to the course!

    1:09

  • Introducing your instructor, Helen Lindop

    Find out more about your instructor, Helen.

    1:27

  • How I can help you with this course

    This lecture explains how to get help with this course.

    0:19

  • What are Facebook groups?

    By the end of this lecture you'll understand what Facebook groups are and some of the ways you can use them.

    3:36
02

Building your Facebook group marketing foundations

7 lectures • 24min

  • Section 2 introduction

    Introducing section 2.

    1:48

  • How to generate leads from Facebook groups

    How I've set up my own Facebook page and profile to generate leads from groups

    2:46

  • How to create a Facebook Page

    If you don't already have a Facebook page, this lecture shows you where to find the instructions to set one up.

    0:13

  • How to set up your Facebook page for marketing in groups

    By the end of this lecture, you'll know how to set up your Facebook page to support your marketing activity in groups.

    5:07

  • How to create your lead magnet

    A lead magnet is an attractive and relevant free resource that you give away in exchange for a prospects email address. This lecture shows you how to create one quickly and easily.

    8:24

  • An overview of setting up your mailing list

    This lecture is an overview of how to set up your mailing list so you can automatically deliver your lead magnet in exchange for prospects' email addresses.

    3:22

  • Section 2 review

    A review of section 2.

    2:00
03

How to be the group member that everyone loves

10 lectures • 27min

  • Section 3 introduction

    An introduction to section 3.

    0:32

  • Marketing in Facebook groups: How it works

    This lecture explains how to use Facebook groups for marketing.

    8:39

  • How to find a good group...it's not as easy as it sounds!

    Many of the groups on Facebook are not very effective for marketing purposes. This lecture gives the features of good groups and suggests some ways you might find them.

    4:30

  • What are Facebook's rules?

    Don't risk investing time and effort in Facebook and then getting blocked or banned for breaking the rules! The lecture shows you how to to stay on the rigth side of Facebook's rules.

    2:38

  • Facebook pages vs Facebook groups

    Should you use a Facebook group, a Facebook page or maybe even both? This lecture explains the pros and cons of pages and groups.

    4:54

  • Should you become Facebook friends with business contacts?

    The people you 'meet' in Facebook groups may want to become your Facebook friend. This lecture explains whether this is a good idea or not and what to consider if you decide to go ahead.

    3:03

  • Useful links for section 3

    Links mentioned in this section in a 'clickable' format.

    0:03

  • Update: Facebook no longer allowing you to post into groups from 3rd party apps

    0:18

  • Update: New features for Facebook's 'For Sale' groups

    Facebook have added new features for people who buy and sell in groups.

    0:45

  • Section 3 review

    A review of section 3.

    2:00
04

How to start a group that gets results

6 lectures • 23min

  • Section 4 introduction

    Introducing section 4.

    0:30

  • How to decide the subject and goals for your group

    It's important to have clear goals for your group if you want your group to benefit your business. This lecture explains how to decide on the subject of your group and define your goals for the group.

    11:54

  • Designing your group

    This lecture covers the main features of your group such as its name and cover image, plus how to choose these features.

    4:50

  • How to create your group

    This lecture demonstrates how to set up your Facebook group.

    2:34

  • Useful information and links for section 4

    Links mentioned in the section 4 lectures in a 'clickable' format plus links to useful tools for creating images and an example of a group goal where you can fill in the blanks.

    0:47

  • Section 4 review

    2:00
05

How to be a stand-out group administrator

6 lectures • 14min

  • Section 5 introduction

    An introduction to section 5.

    0:26

  • What is your role as group administrator?

    This lecture explains what an effective group administrator does.

    3:22

  • Managing group membership

    In this lecture you'll discover how and and when to add and remove people from groups.

    2:13

  • How to find group members

    How to find new members for your group.

    3:53

  • Facebook group rules for you to copy and paste

    Save time on creating your own group rules by copying and pasting the rules in this lecture and editing them to suit your group.

    1:41

  • Section 5 review

    Review of section 5.

    2:00
06

How to easily create engaging content for your group

5 lectures • 15min

  • Section introduction

    An introduction to section 6.

    0:33

  • Getting started with group content

    You need more than just conversation if your group is to be successful. You need content, too! This lecture looks at simple and quick ways to add vlauable content to your group.

    3:24

  • Ideas for group events

    Once you've got to grips with simple group content, you'll be ready to take it to the next level. This lecture covers more advanced content such as events and hangouts.

    3:47

  • Using Facebook Live in groups

    You can now broadcast live in your group! Here's how to do it.

    5:25

  • Section 6 review

    Section 6 review.

    2:00
07

New features added to Facebook groups in 2017

1 lecture • 1min

  • New features added to Facebook groups in 2017

    Discover the latest Facebook group features.

    0:34
08

Course wrap up: Thank you and congratulations!

3 lectures • 3min

  • Congratulations and thank you!

    Congratulations, you've finished the course!

    1:07

  • Help more people find this course... please leave a review!

    If you enjoyed the course, please leave a review.

    0:29

  • Credits

    1:00