Course Curriculum

How To Use Pinterest To Promote Your eCommerce Store

10sections
30lectures
1h 41mtotal

What you’ll learn

  • Understand the basics of Pinterest

  • Setup your eCommerce Store for making the most of Pinterest

01

Introduction To The Course

2 lectures • 3min

  • What to expect from this course

    This is an introduction to the course, I explain what you should expect while going through each lesson.

    1:54

  • Need Help?

    Use the Facebook messenger bot linked in this lecture to message the instructor; it's the fastest way to get answers.

    1:01
02

Getting started with Pinterest

4 lectures • 6min

  • What is Pinterest and why Is It beneficial for your eCommerce store?

    In this lesson I explain why Pinterest can benefit eCommerce stores. I also included a link to a case study on Pinterest about how someone promoted their jewelry business with Pinterest.

    2:08

  • Staying consistent with Pinterest

    In this lesson I talk about why it's important to stay consistent even if it's just pinning here and there every week.

    1:42

  • Real Quick..

    Promote your ecommerce store on Pinterest by exploring entrepreneurship and online income strategies, supported by free content, product reviews, and day-to-day insights shared on the creator's YouTube channel.

    1:11

  • Creating Your Pinterest Business Account

    In this lesson I talk about creating your business account and why this is important if you are going to be promoting an actual store.

    1:27
03

Basics of Pinning - What You Should Know

5 lectures • 35min

  • Using hashtags, adding descriptions and basic pinning

    Pin product images to Pinterest and select relevant boards. Craft basic descriptions and use hashtags to boost search relevance and reach for your ecommerce store.

    3:14

  • Engaging with existing pins and users.

    I show you how to re-pin and engage with existing pins on Pinterest.

    3:12

  • Using Group Boards

    I talk about group boards and why these can be huge for building your audience.

    2:18

  • Useful guides on using Pinterest

    Here are a couple PDF guides on using Pinterest which have lots of useful and actionable tips.

    22:00

  • What are Pinterest Rich Pins?

    I talk about Rich Pins and why these are VERY important for any eCommerce store promoting products on Pinterest.

    4:02
04

Pinning With Your Cell Phone

1 lecture • 2min

  • Using your Cell Phone when you have free time to Pin

    I talk about how you can stay consistent while doing other activities like watching TV.

    1:59
05

Creating Pinterest Badges & Widgets

1 lecture • 3min

  • Adding Pinterest buttons and widgets to your eCommerce Store

    I show you some examples of how I use the Pinterest widget and social sharing buttons on my own personal eCommerce store.

    3:27
06

Viewing Analytics on Pinterest & Rich Pins

2 lectures • 6min

  • How To Use Analytics To Your Advantage

    I show you how I use Pinterest Analytics to your advantage. See what's popular and make sure links are working in your popular pins.

    3:36

  • Google Analytics Tracking

    I show you how my referral traffic from Pinterest has grown over time sending more traffic to my store.

    2:47
07

Tools & Automation

11 lectures • 33min

  • Viraltag - Social Media Scheduling Tool

    Checkout Viraltag and use my coupon code 'john2months' to get 2 free months of service!

    9:42

  • Pinbot 2.0 - Pinterest Automation

    Pinball 2.0 automates key Pinterest tasks for ecommerce success, scraping and pinning unique images, reading pins, and managing group boards, likes, comments, and follows.

    3:34

  • Pinbot 2.0 Tutorial - Intro

    Learn how to install and run Pinbot 2.0, verify licenses, update the tool, and set up Pinterest accounts to promote eCommerce stores with optional proxies, distinguishing premium and trial features.

    2:07

  • Pinbot 2.0 Tutorial - Repin Feature

    Configure the repin feature in Pinbot 2.0 by creating campaigns, using random intervals (30–90 seconds), setting repins (10–20), enabling autopilot, and scraping boards with keywords to automate promotion.

    5:42

  • Pinbot 2.0 Tutorial - Pin Feature

    Pinbot 2.0 tutorial shows how to enable the pin feature, configure autopilot, select boards and keywords like women's handbags, save settings, scrape results, and import pins for automated promotion.

    1:41

  • Pinbot 2.0 Tutorial - Follow Feature

    Learn how to use Pinbot 2.0 follow feature to automate targeted Pinterest follows, set follower and board criteria, manage autopilot limits, and avoid overkill while promoting your e-commerce store.

    2:43

  • Pinbot 2.0 Tutorial - Unfollow Feature

    Demonstrates pinbot 2.0's unfollow feature, allowing you to unfollow inactive accounts by time-based criteria and by targeting users or boards. Set thresholds, such as users with fewer than 200 followers.

    0:49

  • Pinbot 2.0 Tutorial - Like Feature

    Discover the like feature in Pinbot 2.0, using custom lines and keywords on the tutorial page. Enable and save settings, and watch bold highlighting indicate active features.

    1:00

  • Pinbot 2.0 Tutorial - Comment Feature

    Explore Pinbot 2.0's comment feature, using keywords or custom lines to craft generic comments with no syntax that fit a wide range of pins, like handbags.

    1:13

  • Pinbot 2.0 Tutorial - Invite Feature

    Learn how Pinbot 2.0's invite feature turns followers into group boards, enabling viral collaboration while managing members and keeping relevant pins in your Pinterest ecommerce strategy.

    2:21

  • Pinbot 2.0 Tutorial - Running Pinbot

    Configure pinbot 2.0 to run across multiple Pinterest accounts, enable features, refresh stats, and monitor activity—follows, unfollows, comments, and invites—while directing traffic to product pages rather than affiliate links.

    2:36
08

Hiring a Virtual Assistant to help you with Pinterest marketing

1 lecture • 5min

  • Need help managing your account? Hire a VA!

    I show you how you can use sites like oDesk to find virtual assistants to help automate a lot of your work. I do this and it's been working really well for me!

    5:09
09

Paid Advertising with your Pins

2 lectures • 5min

  • Using advertising with Pins on Pinterest

    I talk about using the new promoted pins advertising platform that Pinterest offers.

    2:08

  • Bonus: Using BuySellAds

    This is a bonus video I thought I'd include about how you can use a platform called BuySellAds to promote your eCommerce store.

    2:31
10

Getting Graphics Designed For Pinterest

1 lecture • 2min

  • High End Crowd Sourced Graphic Work

    Learn how crowdsourcing delivers multiple graphic design proposals from many designers, with a $25 discount. Pick a winner and pay for one, gaining higher quality options.

    2:15