Course Curriculum

How To Use TIKTOK For Business (Beginner to Advanced)

3sections
36lectures
1h 46mtotal

What you’ll learn

  • How to use the TikTok platform to market your business successfully

  • About businesses and organizations that have already leveraged the TikTok platform to get the word out

  • How to engage with your audience on TikTok

  • How to create viral videos and grow your TikTok account

  • How the platform works and how the users interact with each other

  • Tools, tips and resources to help you create better content, and grow your audience faster

  • How to design content specifically for TikTok's algorithm

  • How to create and post the right type of content, at the right time, for maximum exposure

  • How to design and scale effective TikTok ad campaigns

  • The secrets to the TikTok Algorithm and how to get millions of views for your videos

01

Introduction

1 lecture • 2min

  • Introduction

    Learn to use the TikTok platform for business through a step-by-step practical walkthrough and theoretical strategies, applying best practices to grow your following and deliver results.

    2:25
02

Introduction - TikTok Walkthrough

23 lectures • 43min

  • Introduction - TikTok Walkthrough

    Explore the practical application of TikTok through a step-by-step walk through the platform's various components for business use.

    0:12

  • TikTok Overview

    Explore the practical application of TikTok by walking through step-by-step how to use the various components of the platform.

    0:12

  • TikTok Mobile and Desktop App

    Learn how to install and use TikTok on desktop and mobile, including Windows 10 desktop app, App Store/Google Play/Amazon App Store, QR code login, verification, and push notifications.

    1:56

  • Setting Up Your TikTok Profile

    Learn how to set up your TikTok profile by editing your profile photo, adding a bio, and linking Instagram and YouTube, all from the mobile app.

    2:52

  • Adding TikTok Contacts

    Learn to add TikTok contacts by inviting friends via mobile numbers, connect Instagram or Facebook to find and follow your Facebook friends, and view your first connections.

    1:26

  • TikTok Home Screen Controls

    Explore TikTok home screen, switch between following and for you feeds, like, comment, share videos, access sounds to use, read messages, view suggested accounts, and search hashtags in discover.

    1:58

  • TikTok Search and Explore

    Master TikTok search and explore five tabs to uncover top videos, profiles, sounds, and hashtags, using keywords and saved favorites to prep and shoot new content.

    2:18

  • Shooting Your Video with TikTok

    Record and edit TikTok videos entirely within the app using your mobile device, shooting live action clips up to 60 seconds with camera and microphone access and red record button.

    1:51

  • Add Sound To Your Video

    Learn how to add sound to your video by tapping the sound button, selecting a sound from TikTok's available sounds, adjusting the volume, and aligning it with your footage before publishing.

    1:13

  • Effects Element for Videos

    Discover how to use the effects element in TikTok for business videos on mobile, including visual effects, transitions, splits, and time warp, by dragging, tapping, and saving onto the timeline.

    1:40

  • Add Text to Your Video

    Learn to add and style text on your video in TikTok for business, choosing fonts, colors, and justification, then place the text on screen and publish.

    1:59

  • Add Stickers

    Open the sticker tab, use the search bar to find stickers or emojis that are popular, add them to your video, then slide to adjust visibility.

    1:51

  • Add Voiceover

    Learn how to add a voiceover to your TikTok business videos by tapping the voiceover button, holding to record, and choosing to keep or mute the original sound.

    1:20

  • Voice Effects

    Explore using the voice effects tab to add and scroll through effects on your video timeline, adjust music and voice levels, and ensure a polished final video for upload.

    1:57

  • Adjust the Clip

    Adjust the clip to shrink the video to about eight seconds, discarding effects, text, and stickers, then restore the original sound to fit the new clip.

    2:07

  • Video Filters

    Discover how to apply and customize video filters on TikTok for business, including portrait, landscape, food, and vibe filters, adjust intensity, preview results, and post your video.

    1:35

  • Post Your Video

    Post your TikTok for business video by adding a description, hashtags, and tagging friends, then set privacy, enable duets or stitches, and share or save.

    3:01

  • Upload From Your Mobile Device

    Upload a video from your mobile device to TikTok, then edit with speed changes, rotation, trimming, and add effects, sounds, text, filters, and voice over before posting.

    2:10

  • Do A Mobile Screen Capture Video

    Learn to create a mobile screen capture video for TikTok by selecting a screen recorder from the app store, recording with or without audio, and editing later.

    1:43

  • Additional Settings

    Access Tic-Tac profile settings to manage privacy, data, blocks, and logins. Manage coins, gifts, diamonds, and currency withdrawal, share your code, set push notifications, language, and dark mode.

    3:23

  • Switching To A Pro Account

    Switch to a pro account on TikTok to access analytics and better understand your audience. Customize your profile, include your website, and view analytics for videos and audience interactions.

    1:53

  • Recording a Duet Video

    Learn how to create a duet on TikTok by selecting your video, confirming duet availability, recording your reaction, applying effects, and posting with the platform’s options.

    2:13

  • Uploading From Desktop

    Upload videos from the desktop app by writing a caption, choosing privacy, and posting to TikTok. Compare desktop versus mobile rendering and access notifications and analytics.

    2:00
03

Introduction - TikTok Strategy

12 lectures • 1hr 1min

  • Introduction - TikTok Strategy

    Explore proven strategies, insights, and tactics for leveraging TikTok to boost business outcomes on the platform.

    0:11

  • Introduction to TikTok

    Discover how TikTok’s short videos, for you page algorithm, and localized content drive business growth, engagement, and revenue through strategic, easy to use marketing tactics.

    9:39

  • Setting up your Account

    Download and install TikTok, set up a business account with a personalized username, bio, and links, then explore and engage through your two main feeds by liking, commenting, and following.

    4:21

  • Types of TikTok Content

    Explore TikTok post types such as music videos, lip-synching, game character remixes, duets, comedy, and challenges, and learn to boost reach with effects.

    3:08

  • Creating Content

    Plan your content ahead to boost engagement on TikTok; then film or upload, apply effects, add music, and use captions, hashtags, and privacy settings to optimize reach.

    3:35

  • Content Marketing Strategy

    Leverage engagement-focused content marketing on TikTok by posting entertaining videos on a consistent schedule, using hashtags to reach the right audience and grow followers.

    2:01

  • Building A Following

    Define your TikTok audience and use relevant hashtags to grow your following. Emulate influencers, study competitors, and use seek metrics and all hashtag to refine hashtags.

    5:38

  • Marketing Strategies on TikTok

    Discover three marketing pathways on TikTok—brand channel, influencer partnerships, and ads—and eight strategies, including hashtag challenges, duets, scarcity, authenticity, community building, and user-generated content.

    8:32

  • TikTok Ads

    Explore TikTok ads, including brand takeover, hashtag challenge, branded lens, and in-feed native ads, with CPC, CPM, and cost-per-view models, targeting options, and best practices for testing and creativity.

    5:38

  • Case Studies

    Explore real case studies of brands thriving on TikTok, from Bailly bakery to the University of Florida, Lil Nas X, and the NBA, using visual and behind-the-scenes content.

    7:29

  • Analytics

    Learn to use TikTok pro analytics to track profile overview, content insights, and follower insights, monitor views, likes, comments, shares, and audience demographics, and explore Pantos for competitor analysis.

    5:42

  • Best Practices & Conclusion

    Apply best practices on TikTok by using music, effects, multiple shots, and challenges. Use analytics and a planned posting schedule to engage a young audience and grow your brand.

    5:13