Course Curriculum

A Complete Content Marketing Course for TikTokers

8sections
45lectures
2h 12mtotal

What you’ll learn

  • You will finally learn what Tik Tok is and use it to your benefit

  • You will learn how to use Tik Tok to grow Brand Exposure

  • You will learn how to grow 1000+ followers on your Tik Tok Account

  • You will enhance your social media marketing skills

  • You will learn how to let go of being a perfectionist and MARKET your business for fun

  • You will have a completely set-up TikTok account

  • You will create a Tik Tok account in less than 5 minutes

  • You will learn how to use the Tik Tok Navigation without fumbling around

  • Drive your Tik Tok Followers to your Instagram and Youtube Profiles

  • You will learn how to find trending challenges on Tik Tok

  • You will learn how to participate in trending challenges on Tik Tok

  • You will learn how to let go of being a "stuffy" Adult and feel like a kid again

  • You will learn how to find trending hashtags

  • You will become a social media marketing star!

  • You will learn how your EMPLOYEES can improve your Business Marketing

  • You will learn how your FAMILY can help improve your Business Marketing

  • You will have a 0-1000 Tik Tok Checklist

  • You will learn Tik Tok Growth Strategies

  • You will have your ads running on Tik Tok

  • You will expand your social media marketing creativity

01

Getting Started: Launching Your Account with Authority

7 lectures • 33min

  • Course Overview: What you will Learn (0-1000+ Followers)

    A quick look into everything that you will learn in this course! Keep in Mind that new lectures are uploaded to the course every week! Also, if you are familiar with the app, you may not need to watch the Explainer and Walkthrough sections. However, it is recommended to do all of the exercises and Assignments!

    2:14

  • The #1 thing you must focus on for success on tiktok

    Focus on organic growth and virality on TikTok by fine-tuning your brand, crafting a clear message, and becoming a masterful content generator with a unique creative voice.

    1:29

  • How to Get the Most out of this Course

    Achieve faster results with this course through an active Q&A with upvoted questions, bookmarking of lectures, inbox announcements, and direct instructor support via Udemy, plus guidance on earning five-star reviews.

    1:46

  • Starter Mission: Your First Exercise

    In this lecture I will walk you through the first exercise you need to do to get started and build your authority on the platform.

    5:28

  • Create Your Account in 2 minutes

    It is so easy to create a profile on TikTok. You can join me in this step by step tutorial and begin your TikTok journey!

    2:20

  • Crafting a Memorable Username

    We are going to walk through the 3 types of Usernames that are EFFECTIVE. Utilizing persuasive copy, You'll walk away with a strategy that compels people to BE Informed and INTERESTED in YOUR PROFILE.

    7:32

  • Easy Short Bio Blueprints

    In this lecture, I will reveal the secret way to view tiktok and how imperative it is that your bio is optimized. We will understand the psychological reasons why people want to follow you. And we will break down the bio description so you can effectively present yourself in the bio.

    12:11
02

TikTok Explainer

6 lectures • 14min

  • GARYVEE Predictions

    Gary Vaynerchuk's predictions on social apps reveal how platforms evolve, with TikTok as a rising, youthful powerhouse that may mature to challenge Instagram and other networks for marketers.

    1:53

  • Explainer Video

    Tik Tok has users as young as 11 years old, and is a popular app amongst the youth. However, most adults are still confused as far as what Tik Tok is, so we are going to explain this plain and simply for you.

    2:37

  • Challenges Explained

    Explore how TikTok challenges act as the engine of the app, leveraging psychological attractiveness and emotion to drive competitiveness through social participation across dancing, singing, skits, and acting.

    1:06

  • Find Challenges with Hashtags

    You need to find trending challenges to participate. On the Discover Page you can find these challenges and here is how.

    2:39

  • How to Find Challenges using Sounds on TikTok

    How knowing the right sounds to choose will help you get trending on TikTok

    1:47

  • Try This Challenge

    Activity

  • The road to your first 1000 Fans

    Learn five ways to gain fans on TikTok by joining challenges and using hashtags, while adding your own twist; collaborate with others through duets to boost visibility.

    3:51
03

How TikTok Works: Live In-App Walkthroughs

3 lectures • 8min

  • The Navigation: How to use the Search

    Navigate the bottom navigation to browse trending videos on the home feed, explore hashtags with banners in Discover, and use the search bar to find top videos, users, sounds, hashtags.

    2:19

  • The Navigation II : Get Your Instagram and Youtube linked to your Profile

    This feature on your TikTok profile, really helps to cross promote yourself on the major apps like Instagram and Youtube.

    2:02

  • The Basics of the Camera Settings

    We will walk through all of the features on the TikTok Camera so you don't have to learn by guessing and trial and error.

    3:47
04

Superior Content : Six Steps to Win at content creation and growth

7 lectures • 15min

  • Phase 1 : Tap Into Your Social Circle

    Building Social Proof will help your Videos grow in the TikTok Algorithm

    1:08

  • Phase 2: Uploading...Steroids Scheduling

    Many people are ambitious about uploading on Tik Tok. Here's how to make sure you are scheduling the right amount of time to make a good quality video.

    1:44

  • Phase #3 : Alternative Creative Marketing : How This DOCTOR went Viral

    3 Ways to Share your Business or Brand creatively on Tik Tok

    2:42

  • Any Business can do this 1 Challenge on TIKTOK

    Learn how to market your brick-and-mortar business on TikTok by running challenges, showing behind-the-scenes, and featuring unique offerings like a cupcake montage in uniform.

    2:17

  • Phase 4: Why Adults are more Popular than Teenagers. Make it a Family Business!

    Include your family and friends in trending TikTok challenges to boost visibility and leverage the algorithm with family-centered, entertaining content.

    1:27

  • Phase 5: Be Ugly! The Watch Time Power of Before and Afters

    Discover how before-and-after videos boost watch time on TikTok, making content more popular and reach more people, with editing hacks and ideas for your personal brand.

    2:10

  • Phase 6: Do a DUET : Find your TikTok Associates

    Learn to select TikTok duet partners by researching related videos, evaluating brand fit, engagement, and practicality, using real estate as an example to boost algorithm-driven exposure.

    3:58
05

Branding for TikTok: How to make Powerful Bonds with your Audience

4 lectures • 12min

  • Guess how many seconds you have to engage a viewer

    Learn to translate your brand into TikTok content, capture viewers in the first three seconds, and attract quality followers by aligning timing, culture, and psychological bonding.

    1:36

  • Target your Audience on TikTok

    Define your targeted audience on TikTok by outlining their interests and values, then show how your nail art or art niche appeals to art students, music lovers, or fashion enthusiasts.

    3:16

  • Be VISUALLY Engaging pt. 1

    Identify visually engaging color strategies for TikTok by selecting bright colors that convey your brand identity and trigger psychological messages, capturing attention within the first 3 to 5 seconds.

    2:09

  • 10 VIRAL HOOKS for more VIEWS

    Develop ten viral hooks to boost views and organic reach by maximizing watch time, using a workbook to track views, average watch time, and hook performance in a ten-day challenge.

    5:15
06

The Secrets to the Algorithm: Learn and Conquer it

3 lectures • 9min

  • Hack the Algorithm #1 : Secrets from China

    Since TikTok is a Chinese owned company, the algorithm is already established in the Chinese market. We will learn secrets from this Insider's perspective

    1:43

  • Hack the Algorithm #2 : The Cold Open

    Discover how the cold open targets a cold TikTok audience and how seven metrics—views, likes, comments, shares, completion rate, video integrity, and average watch time—drive algorithm promotion.

    3:04

  • Hack the Algorithm #3: Verticality - How Accounts BLOW UP on Tik Tok

    Explore how verticality reads audience behavior to define your niche, boost account authority, and trigger the algorithm to push your videos to viewers with similar viewing behavior.

    3:57
07

Master the ART OF VIRAL Marketing: Failure will be hard!

3 lectures • 14min

  • What it REALLY Means to GO VIRAL (hint: its about speed)

    In this lecture we will clear up the meaning of what is VIRAL content and begin to look at what true VIRAL Content is.

    2:55

  • The VIRAL Content Formula

    There is a formula for Viral Content, I've mentioned it throughout the course, but now I will explain it in detail. You will walk away with a key phrase to remember whenever you want to make a video go VIRAL.

    4:24

  • Get your SONG onto The platform

    Upload your own TikTok sound by pairing a square image with an mp3 in InShot, transfer files via Google Drive, then match durations and post on TikTok with hashtags.

    7:02
08

TIKTOK Editing Tutorials

12 lectures • 27min

  • How Sounds Work

    Upload a video to create your own sound, which is recorded and saved for others to use, showing how sounds drive community and visibility on TikTok.

    1:35

  • Upload your Video(s) and Edit

    Upload single or multiple videos from your phone to TikTok, merge them into one clip, and edit with text, filters, stickers, and audio, including mixing original sound with a soundtrack.

    4:12

  • How to Duet

    Duets on TikTok can grow awareness because of the ability to be seen by the audience of another TikTok-ers profile. This is how you operate the app to do a DUET.

    1:36

  • How to Add Text and Time it in Videos

    Learn to add text to TikTok videos, choose colors and fonts, and set durations with the timeline for precise placement and sequencing.

    3:00

  • How to use the TIMER in the TIKTOK APP

    master the TikTok timer to prep before recording, choose a 3-second or 10-second countdown, mark clip ends, and stitch multiple timed segments into a final loop.

    2:01

  • How to Trim Videos in the TIKTOK APP

    Learn to trim videos in the TikTok app and prepare by recording all clips first. Then use the editing page to adjust clips with markers, save trims, and post.

    2:09

  • How to DUET on TikTok 2022

    Learn how to duet on TikTok by selecting a video, choosing a layout, recording with headphones to prevent echo, and posting with captions, hashtags, and optional text or effects.

    1:37

  • How to Speed up and Slow down videos IN the TIKTOK App

    Speed up or slow down your TikTok videos by selecting speed options and using slow motion effects. Record, apply changes to chosen sections with a timer, then save and post.

    3:00

  • COMMENT REPLY Tutorial: How to reply to comments with a video

    Master how to reply to TikTok comments with video using the reply with video option and red camera icon, and save favorites for later replies from your profile.

    1:07

  • Getting Started with Ads

    Let's Walk through signing up for your TikTok ad account. This section will be updated as more information becomes available.

    2:39

  • Ad Type #1: Promote your Profile and Grow your Followers

    This is an excellent way to promote your TikTok Profile and gain followers.

    1:13

  • Ad Type #2 : Ads for Hashtags? The Future of Advertising

    Because of the kind of app TIKTOK is, Ads for Hashtags could be the most innovative AND effective way to get reach. No other platform is able to ADS quite like this! Lets take a look at how it all works.

    2:31