Course Curriculum

Influencer Marketing Bootcamp

8sections
20lectures
1h 2mtotal

What you’ll learn

  • What is influencer marketing?

  • Real-life examples of successful influencer campaigns

  • How to find on-brand and on-budget influencers

  • My expert method for successfully contacting influencers

  • 3 main influencer marketing deal structures

  • How to negotiate pricing (for any budget) with influencers

  • How to prep an influencer for a collaboration

  • What happens after a collaboration goes live?

  • How to fix bad collaborations and next steps

  • Industry lingo: CPM, UTM Links, Briefings, UGC (User Generated Content), and more!

01

Introduction

1 lecture • 2min

  • Introduction

    Welcome! I'll explain what you'll learn in this course and quickly talk you through my background as an influencer marketing professional, as well as a blogger.

    2:13
02

What Is Influencer Marketing?

2 lectures • 5min

  • What is influencer marketing?

    Explore influencer marketing with a focus on instagram, learn how brand awareness drives outcomes, trust from followers, and a five-step workflow for campaigns from goals to debrief.

    3:04

  • Real-life examples

    Discover real-life influencer marketing examples that show authentic, engaging collaborations where the product shines as the hero, with Lo Whaley's Sony partnership as a case study.

    1:30
03

How to Find On-Brand Influencers

2 lectures • 9min

  • How to find influencers

    Identify ideal influencers for a sustainable loungewear brand by following on-brand hashtags, watching stories, tracing who they and their followers follow, and engaging via outreach.

    4:07

  • Building and organizing your influencer database

    Learn to build and organize your influencer database in a Google Sheet, using columns for username, email, location, follower range, deal status, and campaign tabs.

    4:52
04

Marketing Lesson: The Rule of One

1 lecture • 2min

  • The rule of 1

    Master the rule of one in influencer marketing by aligning a campaign to a single goal, avoiding multiple CTAs, and using tracking links or codes to measure outcomes.

    1:42
05

Contacting Influencers

4 lectures • 14min

  • Emails emails emails emails emails

    Learn a three-email outreach sequence for contacting influencers, including personalized introductions, a brief follow-up, and a final offer, with tips to personalize via their profile and track this outreach.

    3:12

  • Types of influencer deals

    Decide your offer in the initial email and explore paid, barter, and PR sample deals, noting that barter can lead to paid collaborations and PR samples require a one pager.

    6:02

  • How do you know if it's a match?

    Ask for insights or media kit to assess fit, review audience location and age, evaluate reach and impressions to set fair pricing, and trust your gut on communication compatibility.

    1:34

  • Insights: Examples and what you need to know

    Gain practical guidance on audience insights for influencers, including age breakdown, location, gender breakdown, and reach over the past two weeks to inform pricing.

    2:44
06

Pricing

2 lectures • 4min

  • CPM: How it works, why it matters, and how to calculate it

    Learn how CPM, or cost per thousand impressions, informs influencer pricing and how to calculate it from campaign cost and impressions to compare influencers.

    2:39

  • What can you leverage in pricing negotiations?

    Identify what you can leverage in pricing negotiations with influencers by listing value-added options such as extra products, stories, extra photos, teaser or reminder posts, and advent calendar giveaways.

    1:46
07

LIVE Collaborations

7 lectures • 25min

  • Setting yourself (and the influencer) up for success

    Stack the odds for influencer campaigns by sending a clear contract and detailed briefing, and setting transparent, measurable goals for tracking success before going live.

    1:38

  • Briefings, One Pagers, and Pre-Approved Stories

    Learn to use concise one pagers and detailed briefings to align influencers with your brand, share key messages, and pre-approved stories for timely, successful campaigns.

    6:20

  • Your influencer collaboration checklist

    Follow a simple checklist to manage influencer collaborations: agree scope and price, send contracts, ship products, share briefs and UTM links, pre-approve, go live, and track in a Google Sheet.

    1:39

  • My go-to tools, apps, and sites

    Explore five essential influencer marketing tools: Canva, Focus, Inflect, UTM link builder, and Bitly to craft briefs, manage outreach, track sales, and optimize influencer campaigns.

    5:23

  • Quick tip for better influencer communication

    Use more personal forms of communication with influencers to reveal the humans behind your brand. Brief via video calls or voice notes instead of only DMs or emails.

    1:24

  • LIVE influencer marketing collaborations and UGC (user generated content)

    Monitor live influencer collaborations, fix issues in real time, and compare post insights to goals to measure success. Leverage user-generated content with barter deals and transparent usage terms, avoiding ads.

    4:11

  • Next steps and how to fix "bad" collabs

    Treat influencers like people, negotiate honestly within budget, and fix bad collabs proactively by offering corrections, soliciting feedback, and using reminder stories to improve outcomes.

    4:52
08

Closing advice ?

1 lecture • 1min

  • Let's sum it all up!

    Master the full influencer marketing workflow—from finding and contacting influencers to negotiating pricing, briefing creators, using user-generated content, and driving post-campaign outcomes for brand awareness and conversions.

    1:28