Course Curriculum

Influencer Marketing Playbook: From Strategy to Success

10sections
25lectures
1h 38mtotal

What you’ll learn

  • Use advanced influencer marketing tools and AI platforms like Upfluence, Infloq to discover and vet authentic creators for your brand campaigns

  • Master creator marketing strategies across TikTok, Instagram and YouTube to build high-performing UGC campaigns that drive engagement

  • Implement data-driven influencer selection using AI tools like ChatGPT and Claude to analyze creator profiles and predict campaign performance

  • Create strategic UGC creator briefs and guidelines that maintain brand authenticity while optimizing for platform-specific content formats

  • Design scalable influencer marketing frameworks for managing multiple creator partnerships and campaign tracking across platforms

  • Use AI-powered tools to analyze influencer content performance and optimize ROI across different social media platforms and formats

  • Build systematic approaches for influencer relationship management and long-term creator partnerships using automated workflow tools

  • Develop crisis management protocols and compliance frameworks for influencer marketing campaigns across regulated industries

  • Master negotiation strategies for different types of creator partnerships including micro-influencers, nano-influencers and brand ambassadors

01

Introduction

1 lecture • 2min

  • Introduction

    Develop data-driven influencer campaigns that drive followers, leads, and sales by setting goals, vetting authentic creators with ai tools, crafting cross-platform content, budgeting and tracking roi, ensuring compliance, and scaling.

    2:23
02

Platforms, Search and Tools to Find Influencer for your Products

4 lectures • 23min

  • Using Search Tools to find influencers

    Learn practical search techniques to find influencers across platforms using basic and advanced methods, such as contextual keywords, combination hashtags, location filtering, competitor analysis, and saves metrics.

    2:44

  • Marketplaces to look for Influencers: Infloq, Upfluence, & more

    Explore influencer marketplaces such as Fluance, AspireIQ, CreatorIQ, and Infocom, and learn pricing, verification, and story package deals, plus how to pair marketplaces with direct outreach.

    3:54

  • Agencies & Other approaches

    Explore how influencer marketing agencies, from full-service to boutique and regional, manage end-to-end campaigns, assess costs, and determine when hybrid or freelancer options fit your budget.

    3:38

  • Infloq for Influencer Campaign

    Learn how Infloq streamlines influencer campaigns with structured workflows, script-to-post approvals, audit logs, and performance analytics to connect brands with verified influencers and deliver high-quality content.

    12:31
03

Brand & Influencer fit: How to Assess Influencers for your Product?

2 lectures • 7min

  • My Formula for analyzing Influencer Profiles

    Evaluate influencers efficiently by analyzing audience, engagement, and content. Use audience size tiers, pricing ranges, and follower-to-following ratios to assess fit.

    3:14

  • Analyzing Influencer Engagement

    Verify authentic engagement by spotting fake followers, calculate engagement rates per audience size, and prioritize meaningful comments and responsive interactions to maximize the results of your promotions.

    3:54
04

How to Contact Shortlisted Influencers?

2 lectures • 6min

  • Why, how and what to say?

    Contact influencers effectively by defining objectives—awareness, consideration, or conversion—using a three-protocol approach, a five-part message formula, and respecting their reputation amid crowded inboxes.

    2:16

  • Proven Framework for results

    Use a proven five-part outreach framework—customized greeting, qualifier, offer, reason, and call to action—plus a triple touch approach (dm, comment, email) to scale influencer partnerships.

    3:23
05

Setting & Aligning Expectations and Terms

6 lectures • 23min

  • Why this is SUPER Important

    Define your promotion terms by confirming that an influencer’s audience matches your target market, reviewing demographics—age ranges, locations, gender split—and engagement patterns, and decline collaborations that don’t align.

    3:04

  • Content & Components of Influencer Promotion

    Identify the four content decisions for influencer promotions—format, source, style, and focus—using authentic, influencer-created content that aligns with audience needs and platform trends.

    3:55

  • Content outline and direction

    Learn to craft content outlines and provide creative direction for influencer promotions using a three point framework: core message, demonstration element, and call to action, illustrated with a fitness app.

    3:31

  • Placement and Timing

    Master placement and timing strategies for influencer promotions, optimizing platform choice, multi-placement use, and timing windows to maximize visibility, engagement, and conversions for a fitness app.

    3:58

  • Promotion Duration & Performance Tracking

    Set the promotion duration, with a 24-hour sweet spot, and implement robust tracking using unique branch or Appsflyer links to measure downloads, registrations, trials, and paid conversions.

    3:59

  • Reward Structures & Negotiation

    Define influencer compensation with fixed payments and performance based rewards, using hybrid deals and rate calculation based on engagement, audience size, and seasonality to align incentives and protect both parties.

    4:48
06

Negotiation & Closing Deals with Influencers

2 lectures • 7min

  • Get the best Possible Deal

    Master influencer negotiations by applying four principles: maintain the ability to walk away, assess true value, know when to accept without negotiation, and leverage your position with templates.

    3:41

  • What happens after you've set terms?

    Clarify and document the agreed terms, then send a welcome package with app access, brand guidelines, tracking links, and specify payment amount, method, and timing plus content guidelines.

    3:48
07

Paying Influencers: Tools & Strategies

1 lecture • 3min

  • Platforms and how to pay?

    Master influencer payments with upfront or affiliate deals, compare PayPal, Payoneer, and wire transfers, and implement buyer protection, secure methods, written agreements, and thorough records.

    3:20
08

Managing Influencer Marketing Campaigns

2 lectures • 8min

  • Pre-launch management

    Execute the pre-launch 333 essential actions for influencer promotions, ensuring visitor readiness, reminders, and benchmarks with metrics like daily active users, app store rating, website traffic, and Instagram engagement rate.

    3:36

  • Active launch Management

    Master active launch management with a three-action system: verify compliance, craft a value-adding first comment, and actively engage during the crucial first 90 minutes to boost reach.

    3:54
09

Analyzing Results

2 lectures • 7min

  • How to properly understand results?

    Assess influencer marketing results and measure success using data driven decision making to optimize spend, tracking app downloads, trial signups, paid conversions, and engagement across seven days.

    3:18

  • Deep-diving into results

    Analyze promotion results with cost per result metrics to turn data into actionable insights, compare channels and influencers, and optimize future influencer marketing strategy.

    3:55
10

Learn and adapt from data

3 lectures • 11min

  • Optimise your campaigns in the long run

    Optimize influencer campaigns through systematic analysis: perform influencer comparisons with a tracking system, run marketing channel comparisons, and apply promotion format analysis with seasonal timing to improve ROI.

    3:18

  • How to build a systematic approach for all future campaigns?

    Apply a stop-start-continue framework to influencer marketing to drive continuous improvement across eight operational areas, from discovery to results analysis, boosting ROI.

    3:47

  • Congrats on completing this course!

    Learn to find aligned influencers, set clear promotion terms, and negotiate win-win partnerships that boost engagement, return on investment, and ongoing optimization for fitness app campaigns.

    4:02