Course Curriculum

Influencer Marketing for Brands & Businesses

7sections
35lectures
4h 56mtotal

What you’ll learn

  • Influencer Marketing

  • How to Source and Secure Influencer Brand Deals

  • The Rise of Influencer Partnerships: How to Drive Authentic Engagement

  • Brand Marketing

  • Direct Marketing

  • Product Marketing

01

Introduction

19 lectures • 2hr 23min

  • Introduction to Influencer Marketing

    Discover proven influencer marketing methods to promote your products, from micro-influencers to AI-driven partnerships, and learn step-by-step strategies for brand collaborations and affiliate earnings.

    1:26

  • Getting Started with Influencer Marketing

    Begin influencer marketing by educating influencers about your product to gain genuine belief. This builds the flywheel effect of influence that reaches wider audiences.

    2:58

  • Examples of Cheap but Profitable Influencer Marketing

    Explore cheap but profitable influencer marketing by making influencers familiar with your product through simple, nonpaid engagement such as comments, and build consensus to generate free publicity and scalable impact.

    3:07

  • The Big Mistake

    One of the biggest mistakes is attributing sales directly to influencers; about 80% of influencer impact is indirect, so focus on incrementality rather than last-touch attribution.

    2:39

  • The 3 Things You're Buying

    Discover how influencer marketing blends the personal brand, distribution, and creative to amplify advertising, not replace it. Learn to maximize value by bundling or decoupling these components for campaigns.

    5:41

  • Influencer Marketing: 3 Benefits

    Activity

  • Influencer Monetization RM11

    Master building a massively profitable influencer business with AI avatars, monetization on RM11 via subscriptions, live streams, and pay-per-view, and a compelling personal brand that converts followers into revenue.

    19:04

  • Examples of 3 Things You're Buying

    Discover how influencer marketing complements advertising by leveraging personal brands, such as Cameo endorsements, to boost conversions and recall, while building a scalable content creation system with diverse creators.

    3:25

  • Delayed Influencer Marketing Impact

    Explore how influencer marketing delivers long-term impact beyond the first month and how combining creators with paid ads and search optimization boosts short-term and long-term results.

    2:19

  • Secret Reddit Marketing Hack

    Leverage Reddit marketing by using real mobile devices and the anti-detect browser Multilogin to manage thousands of authentic accounts, upvote, comment, and answer questions to build mind share without spamming.

    5:42

  • Finding Influencers with AI

    Use AI tools to identify ideal customer profiles and centers of influence, redefining influencers as brands, associations, and publications. Apply go-to-market tactics like referrals and partnerships across trusted industry channels.

    5:09

  • Sparktoro + LeadEnforce

    Identify influencers with Sparktoro and build a custom audience of their followers using LeadEnforce. Export the list to Facebook and sync the ad account for fast, targeted campaigns.

    4:20

  • Influencer Outreach

    Align with influential people and organizations to boost credibility through influencer outreach. Use Sparktoro, Amazon authors, Facebook groups, and automated email sequences (Lemlist) to secure podcasts, guest spots, and partnerships.

    5:23

  • Influencer Budgeting

    Learn budgeting for influencer marketing by prioritizing influencing influencers, testing free tactics like Haro, and balancing brand collaborations with impact beyond vanity metrics.

    7:33

  • AI Influencers (Fanvue)

    Launch an AI influencer business on Fan View to monetize via subscriptions, premium content, and paid messages. Learn to create consistent AI faces and grow subscribers through a value ladder.

    28:08

  • Instagram Marketing with Multiple Accounts

    Discover an Instagram marketing strategy using multiple accounts and cloud phones to boost engagement, warm up profiles, and influence the algorithm without ads, with multi-login workflows and automation.

    4:14

  • Day Trading Attention

    Invest in underpriced attention on TikTok and emerging platforms by partnering with rising influencers and posting watchable content like skits and memes to drive engagement.

    4:26

  • Crushing It

    Explore long-term personal branding and pillar content strategies across platforms, leveraging storytelling, niche focus, collaborations, and media outreach to build lasting brand value.

    26:57

  • Social Media Automation (Manychat)

    Explore how manychat automates conversations to drive clicks, build email lists, and convert followers into customers across Instagram, TikTok, WhatsApp, and Messenger.

    10:00
02

Hit Makers

2 lectures • 15min

  • Hit Makers 1 - Influencer Marketing Tips

    Discover how familiarity drives popularity, the limits of novelty, and how repetitive advertising boosts recognition, while broadcasts, not virality, fuel influencer success.

    4:43

  • Hit Makers 2

    Debunk the virality myth and explain that most news comes from one giant broadcast, not word-of-mouth. Learn how mass marketing, distribution control, and social proof shape fame in influencer marketing.

    9:56
03

Collaborators

5 lectures • 30min

  • Collaborators 1 - Jordan Peterson Influencer Marketing Case Study

    Collaborate with influencers and partners who already have broad reach to rapidly grow your audience, as Jordan Peterson's case shows how top-down virality from high-reach interviews expands exposure.

    7:14

  • Collaborators 2

    Identify and collaborate with micro- and mid-tier influencers to drive growth through authentic collaborations. Use sparktoro to map audiences, assess reach, and test follower authenticity with lead enforce.

    5:27

  • Collaborators 3

    Master six tips for cold emailing and messaging influencers, including personalized outreach across social media messages, credibility, and offering value to secure collaborations.

    6:14

  • Collaborators 4

    Learn effective collaboration outreach by emphasizing compensation and benefits for the influencer, using timely, concise messages, inviting podcast topics or interviews, and avoiding generic templates.

    5:00

  • Collaborators 5

    Collaborate with influential people to expand reach by leveraging gatekeepers and networks. Define your market through collaborators, competitors, and context to grow your brand and business.

    5:37
04

Stop Chasing Influencers

2 lectures • 23min

  • Stop Chasing Influencers Part 1

    Partner with audiences that are larger and co-host webinars to amplify reach. Grow your email list with guest posting, affiliates, and compelling content that solves audience pain points.

    15:01

  • Stop Chasing Influencers Part 2

    Discover practical influencer marketing strategies for brands and businesses, including coaching pricing, scalable webinars, email list collaborations, search engine optimization, guest posts, podcasts, events, and personal branding.

    8:09
05

Blockbusters

2 lectures • 10min

  • Blockbusters 1

    Invest heavily in a few blockbuster pieces with high potential to outpace mediocre content. Adopt a portfolio approach that balances wide audience reach with calculated risks to achieve big wins.

    4:55

  • Blockbusters 2

    Adopt a portfolio approach to content, test multiple formats, and milk any blockbuster by creating sequels to reach mass appeal through a wide release strategy.

    5:02
06

Notes from Influencers: Building Your Personal Brand in the Age of Social Media

3 lectures • 52min

  • Influencers: Building Your Personal Brand

    Learn how to build a personal brand as an influencer, from 100,000 follower benchmarks and niche viability to crafting a distinctive persona, content types, and monetization through partnerships.

    21:01

  • Exposure-Insider secrets to make your business a go-to authority for journalists

    Position your brand as a go-to authority for journalists by building credibility with case studies and media coverage, while integrating branding, social media, and owned channels for momentum and SEO.

    16:17

  • How to Get on Podcasts

    Land podcast interviews by choosing trending, unique topics aligned with your brand and crafting personalized pitches. Build a media kit and repurpose interviews to grow authority.

    14:19
07

Other

3 lectures • 25min

  • Breaking through the noise

    Break through the noise by crafting shareable emotional stories that raise brand awareness. Focus on audiences' needs and entertaining content with a strong hook, compelling headlines, and first seven seconds.

    20:52

  • New! Thought Leader Ads on LinkedIn

    Learn how to run LinkedIn thought leader ads from the campaign manager, promoting personal posts for brand awareness using a single image ad, employee targeting, and post amplification.

    2:57

  • Thought Leader Ad Example

    Select an engaging post, approve and mark it as an ad, preview its desktop and mobile appearance, sponsor it, and launch an ad campaign optimized for reach.

    0:54