Course Curriculum

Social Media Marketing | Snapchat & Instagram

10sections
34lectures
1h 29mtotal

What you’ll learn

  • Know How To Grow Your Snapchat & Instagram Account & Gain Followers.

  • Understand How To Use Snapchat & Instagram.

  • Use Snapchat & Instagram To Grow Your Brand / Business

01

Welcome To Social Media Marketing | Snapchat & Instagram

1 lecture • 3min

  • Welcome To Social Media Marketing | Snapchat & Instagram

    Learn to grow your Instagram and Snapchat audiences through beginner to expert strategies, featuring marketing basics, monetization, advertising, and cross‑platform integration.

    2:42
02

SNAPCHAT: Introduction

3 lectures • 9min

  • What Actually Is Snapchat?

    Explore how Snapchat uses photo and video messages with ephemeral stories lasting up to 24 hours and a discovery system for brand advertising.

    3:23

  • Why Snapchat Marketing?

    Learn why Snapchat marketing can future-proof your business by boosting interactivity, growing your online presence, and attracting followers from other networks with behind the scenes content, promotions, and giveaways.

    2:08

  • Installing & Signing Up

    Learn how to install Snapchat, sign up with a brand or personal name, set up a secure profile, verify email and phone, and customize your account for marketing.

    3:48
03

SNAPCHAT: Using Snapchat | Basic - Advanced Features

4 lectures • 11min

  • Navigation

    Navigate the Snapchat interface to explore camera view, chat, stories, and discover sections. Learn to access your Snapcode, trophies, and personal information through the top-right settings icon.

    3:38

  • Using Zoom In Your Videos

    Learn to zoom in and out on Snapchat videos you have recorded using a two-finger pinch, and set looping or playback options to craft engaging clips.

    1:21

  • Using Your Own Photos

    Learn how to post your own photos from your camera roll to Snapchat by selecting images, choosing recipients, and sending them quickly.

    0:58

  • Improving Your Snaps & Videos

    Improve your snaps and videos on snapchat by editing text, resizing, drawing with the pen, adding emojis and stickers, and attaching a website link before posting to your story.

    4:42
04

SNAPCHAT: Snapchat Marketing

4 lectures • 13min

  • Introduction To Snapchat Marketing

    Master snap chat marketing by using stories as the core tool, distinguishing them from snaps, since stories last 24 hours and can be viewed by anyone.

    1:33

  • Let Everyone See Your Stories

    Set your Snapchat story visibility to everyone in the settings so your stories appear to the world, helping more people view them and grow your following.

    1:06

  • Snapchat Memories

    Learn how snapchat memories save your stories without downloading, by enabling permissions, saving snaps, and posting to your story with quick multi-select to share all at once.

    1:59

  • How To Save Your Snapchat Stories FOREVER & Gain Followers

    Learn how to save your Snapchat stories forever using the snapped app, export memories, and leverage saved stories to gain more followers and reach more viewers.

    8:16
05

SNAPCHAT: Getting Your Initial Following

4 lectures • 4min

  • Be Creative

    Be creative on Snapchat to grow your followers by posting original, fun snaps that showcase artistic expression. Get tips for your first photos and avoid boring, text-heavy product videos.

    1:06

  • Use OTHER Social Networks

    Leverage other social networks to share promo codes, free codes, and behind-the-scenes stories that drive audiences to Snapchat. Cross-post content across networks to form a strengthened circle and boost reach.

    0:56

  • Place Your Snapcode EVERYWHERE

    place your snapcode and username visibly across websites, stores, business cards, emails, forums, products, and coupons so people can scan or add you easily.

    1:08

  • Things NOT To Do To Gain Followers

    Avoid buying followers from sites offering thousands, as those accounts are likely bots and may get your Snapchat banned. Create engaging, intriguing snaps and stories to keep viewers watching.

    0:57
06

SNAPCHAT: Building Your Fanbase

5 lectures • 13min

  • Create Amazing Stories

    Create amazing stories on Snapchat that entertain, promote your product, and build fans by storyboarding snaps and videos in a concise, compelling order.

    1:34

  • Snapchat's Partner Program

    The Snapchat partner program is mostly for major brands due to large Discover fees, but smaller brands can access Discover via lower-cost placements around 50k.

    1:35

  • Use Snapchat At LIVE Events

    post your snapchat story at live events to appear in live event highlights and top stories, boosting your account visibility across sports, music, travel, and fashion.

    2:45

  • Let Followers SEE Behind The SCENES

    Discover how behind the scenes content on Snapchat and Instagram boosts engagement by showcasing real processes, tools, and daily workflows on stories.

    1:55

  • Run Contests, Giveaways & Promotions

    Learn how to run contests, giveaways, and promotions on Snapchat stories to drive traffic to your website, grow your audience, and boost course signups with time-limited coupons.

    4:52
07

SNAPCHAT: Learning From Other Snapchat Brands / Influencers

3 lectures • 2min

  • News Articles

    Learn from brands and influencers on Snapchat by reading news articles to discover effective marketing ideas. Follow marketing news to see what brands do on Snapchat and adapt methods.

    1:12

  • Don't Be Afraid To ASK Others In The Industry

    Ask industry peers how they use snapchat and their methods to learn practical strategies. Maintain regular communication with professionals to exchange information and grow your skills.

    0:36

  • Follow Marketing Blogs & Pages That Are All About The TRENDS

    Discover marketing blogs focused on trends and sign up for updates or an RSS feed. Research top bloggers on Snapchat marketing via Google and YouTube to capture current trends.

    0:41
08

SNAPCHAT: Integrating Snapchat With Your Website & Social Media

3 lectures • 10min

  • How To Post Your Snapcode To Social Media

    Grow your Snapchat audience by saving your snapcode and sharing it on Instagram and Twitter with an engaging caption and the hashtag #snapcode, encouraging scans.

    3:37

  • How To Post Your Snapcode To Your Website

    Learn to embed your snapcode on a website using WordPress, upload the snapcode image to the media library, and place it with proper alignment plus optional animation options.

    4:42

  • Measuring Your Snapchat Success - Viewing Statistics

    Discover how to view Snapchat statistics and measure success by who viewed your stories, using the main camera screen to access stories and check the bottom left viewer count.

    2:00
09

SNAPCHAT: Making Money On Snapchat

4 lectures • 16min

  • Affiliate Marketing

    Learn how affiliate marketing lets you promote others' products and earn a percentage of every sale through your affiliate link, using platforms like Snapchat, Instagram, and other social media.

    4:20

  • Brand Sponsorships

    Learn how social media creators earn sponsorships by signing up on chambres dot com, linking your accounts, and meeting a 5,000 follower threshold to receive brand offers.

    3:18

  • Sell Your Own Products & Services

    Promote and sell your products or services on Snapchat by posting eye-catching product photos, offering a discount code, and linking to your website with a swipe-up purchase path.

    3:52

  • Advertisements

    Learn how Snapchat influencers monetize audiences by advertising products for brands, using swipe up links, promo codes, and professional posts to earn paid endorsements.

    4:16
10

INSTAGRAM: Introduction

3 lectures • 8min

  • What Is Instagram?

    Explore Instagram, a mobile-focused social networking app for sharing photos and videos from your smartphone, with profiles, news feeds, followers, posts, comments, and filters.

    1:51

  • Why Instagram?

    Learn why Instagram is essential for brands, with millions of business profiles and advertisers using stories to drive purchases and help people discover products.

    2:05

  • Types Of Instagram Posts

    Explore the diverse instagram post types, including behind-the-scenes images and videos, educational and motivational posts, and user-generated or holiday content with hashtags and location to boost engagement.

    4:24