Instagram Business Marketing Game Plan 10k+ Paying Customers
What you’ll learn
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Learn step by step how to grow your following, impact, and income on Instagram!
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Establish what your goals are, your core offer, and how you can better serve your audience
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Get clear on what your niche is and how to break it down into different categories, so that you have clear, creative ways to share who you are and what you offer with your audience
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Optimize your profile to draw in your dream customer using all the features in the most strategic way
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Understand Instagram's algorithm and how to actually use it to your advantage
01
Introduction
Introduction
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0:58
Start Here! Course Workbook & Logistics
Hey! I'm glad you're here! I'm Deanna and I will be taking you each step of the way as we work together to grow your business on Instagram! Click on "Resources" to download your workbook, and to check out the Road Map. Note: You have the option of printing out your workbook or filling it in on your computer.
02
Clarity
Clarity
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0:35
Clarity Intro
Welcome to the Clarity Section! Let's get clear, so everyone can see you just as clearly! Here's what's coming up!
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5:02
Goals and Core Offer
You need to know where you're going, before you can start going in the right direction! So let's establish what your goals are, your core offer, and how you can better serve your audience.
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4:15
Niching Down with Categories
In this video, we are getting clear on what your niche is and how to break it down into different categories, so that you have clear, creative ways to share who you are and what you offer with your audience!
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1:52
Targeting the Right Audience
When you know who your target audience is, you will know the best way to talk to them and what content will connect with them the most. Let's get to know your dream customer!
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2:55
Communicating with Emotional & Visual Branding
Communication isn't just verbal. You're saying a lot with how your content looks and the way you make your audience feel. Let's learn to speak the language of visual and emotional branding!
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5:12
Optimizing Your Profile
Your Instagram profile is the new business card, portfolio, and first impression. Let's get it optimized!
03
Content
Content
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0:43
Intro to Content
Welcome to the Content Section! Let's create content... strategically! Here's what's coming up!
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3:54
Photos & Videos
We want your content to stand out in the sea of thousands of photos and videos we see a day. Let's go over how we can get people to stop the scroll on your content.
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3:08
Editing & Graphics
A little bit goes a long way! Bring the best out of your content and let's talk about great tools to help you do so!
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3:20
Understanding Instagram's Mindset
Ever feel frustrated when Instagram changes how it does things when you were just starting to figure it out? When you know Instagram's mindset, you can know how to adjust to those changes whenever they happen!
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3:11
Engagement Producing Captions
We're going over the 3 parts of an engagement producing caption and ways to keep your audience's attention to stay for what's important! Here is the invisible line break I referred to in the video: [⠀⠀⠀⠀⠀⠀⠀⠀⠀] You can copy it and save it to the shortcuts on your phone. Remember to delete the brackets on either side of it and make sure there isn't an extra space on the line before or after it!
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4:39
#Hashtags
Should I use hashtags? Which hashtags? What are banned hashtags? Let's talk about it all and how to use hashtags strategically!
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5:15
Strategic Posts
Instagram doesn't show your posts to all of your followers. But, there are strategic things to do before, during and after you post so that you get the most exposure to your content and we're talking about it in this video!
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5:05
Strategic Stories & Highlight Reels
Let's talk about all the ways we can strategically use one of the most powerful features to build a one on one connection with your followers: stories & saving them to your highlight reel!
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2:20
IGTV
What is IGTV anyway? Is it for me? Let's take a look!
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3:52
The Instagram Live Party
We've been to some lame parties. But we've also been to some really, really fun ones! Let's make sure your Instagram Live Party is the latter!
04
Consistency
Consistency
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0:37
Intro to Consistency
Welcome to the Consistency Section! Show up more by working less. Here's how!
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4:17
Trending Calendar
Let's talk about how to Trend Hack and use this calendar tool to plan your content in advance making sharing easier and sustainable!
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2:53
Batching Your Content
Putting out consistent, quality content can be overwhelming and lead to burn out. This video gives you the tools to avoid that by batching your content strategically!
05
Community
Community
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0:41
Intro to Community
Welcome to the Community Section! You're not alone. Let's work together! Here's what's coming up!
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2:56
Followers to Fans
Followers ain't nothin' but a number. But fans show up for you, spread the world and buy from you. Let's talk about creating one super fan at a time that add up to a whole lot of loyal followers.
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4:07
Warm Introductions
Meeting friends of friends are a lot easier than complete strangers. Let's talk about how to grow our community together!
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2:12
Creating Viral Campaigns
Not everything that spreads quickly was on accident. Let's talk about how to strategically get your campaign out there and what makes up an effective one!
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2:57
Growing With Giveaways
Ready to grow your account? Let's exchange a gift for getting your account out there and how to do it right!
06
Congrats!
Congrats!
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0:23
Congrats! "Hey, look, Ma, I made it!"
Congrats! You have completed the course! *virtual high five* Don't forget to download the Roadmap above to show you step-by-step how to apply everything you've learned! Hope you've learned so much and feel empowered to take steps in growing your business and brand on Instagram! I would love, if you haven't already, for you to rate this course! See you on the outside!