Course Curriculum

INSTAGRAM – Grow & Market Your Business in 2021

1section
12lectures
45mtotal

What you’ll learn

  • Up to date infos on the new Instagram features and suggestions on how to utilise these functions to grow your account and market your business

  • How to attract real followers interested in your niche (whatever this is) to your Instagram account.

  • How to create aesthetically pleasing content. How and when to post.

  • How to read and understand analytics to perform better actions.

  • How to design a content strategy and which free tools to use.

  • How to research and select the best hashtags for each post.

  • How to increase engagement with effective captions and Instagram Stories.

01

Introduction

12 lectures • 45min

  • Introduction

    Discover how to grow your business on Instagram by developing a visual content strategy that increases followers, engagement, and brand awareness for architects, interior designers, and photographers.

    2:39

  • Define your content

    Define your content by shaping a visual personality and mood for your Instagram feed. Observe aesthetics, color schemes, competitor feeds to plan your Instagram content and define your brand personality.

    2:43

  • Create engaging content

    Develop a business-aligned Instagram theme by deciding your main content focus, audience needs, and high-quality posts, then create a cohesive feed with a consistent color palette.

    3:18

  • Plan and schedule

    Plan and create as much Instagram content in advance, especially video, to align with marketing goals. Use drag-and-drop grids and planning apps to schedule posts from a laptop.

    3:19

  • How to craft your Instagram caption

    Craft compelling Instagram captions to boost engagement and grow followers by connecting with your audience, sharing a relatable message, and including clear calls to action like comments and likes.

    3:01

  • Hashtags strategy

    Learn how to boost Instagram reach by choosing the right hashtags, including branded, industry, and location tags, and by researching and mixing options for optimal engagement.

    9:29

  • Best time to post

    Set a clear, consistent posting schedule to maintain engagement and growth, including weekday and weekend patterns. Use insights from a creator or business account to find your best posting times.

    3:47

  • Create an engaged community

    Build an engaged community by prioritizing existing followers through meaningful interactions. Allocate 30–45 minutes daily to like, comment, and reply, boosting reach via the Instagram algorithm.

    4:51

  • Getting featured by big hubs

    Get your content reposted by larger accounts called feature accounts or hubs, tag and credit you, use hashtags like architecture and parametric architecture, and stand out to earn more followers.

    1:52

  • Let's post together

    select a vertical or square image to maximize space and attract attention, copy your caption, tag relevant accounts, engage with comments, and consider cross-posting to Facebook or Twitter.

    2:21

  • Instagram Stories

    Discover how Instagram stories offer authentic, behind-the-scenes connections for brands, with grainy, spontaneous content that lasts 24 hours and can be saved as highlights for longer visibility.

    2:43

  • Track your analytics

    Track your analytics to optimize Instagram marketing by using business accounts, insights, and audience metrics to measure post performance, engagement, and follower activity.

    4:59