Course Curriculum

Instagram Influence Mastery 2022 and Beyond

8sections
51lectures
8h 35mtotal

What you’ll learn

  • How to build an Instagram Profile that will attract your desired target audience

  • How to create content on Instagram that will resonate with your target audience and give them a reason to follow you, like you and trust you

  • How to create a systematic category based calendar and use automation to post content consistently on Instagram without burnout or overwhelm

  • How to find your tribe and be found by them and build a community of fans and followers on your Instagram profile

  • How to engage with your audience in DMs / Stories that will build trust and connections

  • How to set up an ultimate Sales Conversion funnel using Instagram to convert your fans into paying customers

01

Introduction: Welcome to Instagram Influence Mastery 2022 and Beyond

3 lectures • 21min

  • Introduction: Is this course right for you?

    Is this course right for you? Most of the people face these problems on Instagram. If any of these resonate with you, then you are in the right place. Watch this video to find out.

    2:22

  • Why Anjuli is the right person to teach you Instagram Influence Masterclass?

    What's my claim to fame to be teaching your Instagram Influence Mastery Course? Why I am the right person to learn from? Watch in this video to find out.

    2:29

  • What will be covered in this course? A complete walk-through of all 6 modules

    I share a comprehensive walk-through of what you can expect to learn from this course. I share a 6 Cs to Success on Instagram Framework. The course will be divided into 6 modules to cater to the 6Cs. Watch this video to find out what you can expect to takeaway from each of the module/section in this course.

    16:08
02

1st C Clarity

4 lectures • 39min

  • Clarity and Ikigai: Your first step to success on Instagram

    1st C to success is all about clarity. This clarity will help you create a bio and feed on Instagram that will attract your tribe. Watch this video to find out how?

    19:38

  • What is Ikigai

    Activity

  • Exercise: Finding your Ikigai Workbook

    Activity

  • Your Brand Story for Instagram

    Communicate your brand story on Instagram that is aligned with your values, your mission, vision and your ikigai. This is what helps you to create a unique brand identity that differentiates you from the crowd. Watch this video to learn how.

    6:56

  • Know your niche (Your tribe)

    In order to create content on Instagram that will resonate with your target audience and flock them to your account, you need to first know them really well right down to their deepest fears and problems. Watch this video to learn how to create your ideal customer avatar and find your niche tribe.

    12:05

  • Rookie Mistakes to avoid on Instagram

    Watch this Audiogram Post on my Instagram to learn the mistakes to avoid that got me banned on Instagram.

    0:23
03

2nd C Content

10 lectures • 2hr 18min

  • How to optimize your profile and create content to attract them on Instagram

    You have limited characters available on your Instagram bio and limited real estate on your profile. You need to use it effectively to help them decide quickly whether they should follow you  or not. Learn the techniques to optimize your profile and what kind of content you need to create to flock your tribe to your profile in this lesson.

    14:17

  • 14 Step Action Plan to get instant results on Instagram

    In this video you will get practical steps action plan that you can implement straight way to see tangible results on your Instagram Profile. We wall get motivated by some quick results and that means we must take some quick action. Watch this video to know the 14 step action plan for your growth. Do not forget to download the FREE content ideas PDF for 30+30 Days of content ideas and 200+ bonus ideas that you can make your own.

    13:45

  • 8 Storytelling techniques for Influence on Instagram

    We humans are wired to make sense of this world through stories. One of the most effective ways to gain attention of your audience, keep them engaged and to make your messages stick, is through storytelling. In this video, learn how you can use 8 different styles of storytelling techniques to your content on Instagram.

    14:49

  • Instagram Content Types and Gaming the Grid

    Instagram offers various content types and formats for you to create content and experiment with. Being a visual medium, how important it is to create a feed that's aesthetically appealing and how you can do it? Learn in this video lesson.

    8:16

  • Instagram Stories: Why and how to use them

    Instagram platform can get you maximum engagement provided you know how to use Instagram Stories and its features designed for engagement. Learn in this video how to use Instagram stories effectively.

    12:52

  • How to use Instagram Stories Highlights effectively

    Instagram Story Highlights stay on your profile for longer than 24 hours. Learn in this lesson how to use them effectively to serve almost like your business website where your prospects can learn all about you.

    12:51

  • How to use Instagram's in app Creator Mode to create stories on the go

    In this lesson, I show you how to use the cool and hidden features of Instagram's own in app creator mode to come up with instant and engaging story ideas to post.

    11:15

  • How to measure and track your performance (part 1)

    In this video lesson, you will learn how to become a data driven marketer who takes strategic decisions about what content to post based on your Instagram insights, and not just some blind guesswork.

    13:31

  • How to measure metrics to gain actionable insights?

    Some metrics are readily available in Instagram Insights and some need to be calculated further to make sense of the data to get some actionable insights. This video will teach you what are the metrics that matter and how to calculate them and then figure out what you need to do next to get better results.

    31:53

  • Use these tools to take your Instagram game to the next level

    Use these tools that the top Instagrammers are using to elevate their content on Instagram to the next level. This is the power toolkit that you need to crush it on Instagram. Watch this video to learn more.

    4:59
04

Hashtags 101

8 lectures • 1hr 12min

  • Instagram Hashtags: Why are they important?

    Instagram is moving towards SEO with the recent changes and keywords are becoming more important from searchability point of view.  Hashtags help Instagram to categorize and identify your content to serve up relevant content to its users. Learn in this video why hashtags matter.

    5:38

  • Instagram Hashtags: How they work

    What are the fundamental principles behind hashtags and how they help you get more exposure on Instagram. Learn in this video how they work.

    5:39

  • Instagram Hashtags: Success Formula

    Instagram is famous for making changes frequently. This success formula for hashtags will serve you well despite the changes on the platform. Use it as a thumb rule and apply to gain more exposure for your content on Instagram. Watch this video to learn more.

    1:54

  • Instagram Hashtags: Common mistakes to avoid

    These mistakes are often made by Instagram rookies. But you won't be one of them after watching this video when it comes to using hashtags on Instagram.

    3:43

  • Instagram Hashtag Strategy: A Step by Step Guide

    This is a step by step guide for you to help you build a robust Instagram hashtag strategy for your brand or business on Instagram. You will have a system in place to start ranking on the explore page for hashtags soon after you apply your strategy. Watch this video to learn how.

    23:17

  • Instagram Hashtag Strategy: Practical Application Demo

    In this practical demo, I show you how to use Flick Tool to execute your hashtag strategy, research hashtags, build groups of hashtags that will be relevant and fall in the right competition level. A must watch to get the practical know-how of hashtags execution on Instagram.

    16:49

  • Instagram Hashtag Strategy: Practical Tool Demo: Social Insider

    Another practical demo of the power tools that will let you in on the secrets of the top Instagram Accounts. Why re-invent the wheel when you can learn from what's already working for your competitors or the top experts out there. Watch this video to learn how you can learn from them.

    4:52

  • Instagram Hashtags: Bonus Research Tools

    This is a bonus video lesson that will tell you all about the various hashtag research tools available out there. Even though hashtags have lost the glory that they once used to have on Instagram, I believe they continue to be important. They allow for internet universe to easily categorize your content in relevant categories. Do check it out!

    10:31
05

3rd C Consistency

5 lectures • 52min

  • What's covered in this module

    I lay out clearly what you will learn in this module about consistently showing up for your tribe in a way that will make them know, like and trust you and eventually buy from you. After this module you will never run out of content ideas and you will post content effortlessly minus the overwhelm and anxiety often associated with showing up regularly on Instagram to build your audience.

    2:28

  • Category Based System that works like a charm

    With this category based system you will create content and show up regularly for your tribe like a pro. No scratching your head to come up with ideas on 'what to post' again. Watch this video lesson to learn the exact system that the ace Instagrammers use to build their influence.

    12:41

  • Category Calendar in Action: DEMO with Notion

    This video lesson shows you a practical demo of how you can put your category based system into practice using Notion. While there are many tools available out there such as Asana, Trello etc. I picked this one for you because it's free for individuals forever! Apply this learning to the tool of your choice!

    13:27

  • Curate unlimited content ideas toolkit

    This toolkit will arm you with super powers to come up with unlimited content ideas that your target audience will love, resonate with and find value in. You don't want to miss watching this video lesson.

    13:24

  • How to read your audience's mind using Google Suggest

    Your customers are telling you what they need. But are you listening and giving them what they want? This magic hack of using Google Suggest will show you how to read your customers' minds. I promise you, you will love this video lesson and never ever tell me that you can't think of content ideas!

    9:30
06

4th C Community

6 lectures • 1hr 3min

  • What's covered in this module

    Learn to find and be found by your tribe on Instagram, effective ways of engaging with them and build a lively community around your business or brand and do all of this by using the features within the Instagram App itself.

    2:02

  • Find your tribe using your competitors on Instagram

    One of the best places to find your tribe and get them to notice you on Instagram is by using your competitors. In this video I show you how to do just that.

    14:59

  • Find your tribe using Hashtags on Instagram

    Use the power of hashtags on the explore tag of Instagram to discover your people and get them to pay attention to you. This video lesson will show you effective ways of using niche hashtags to find the right kind of audience you want to attract to your brand or business on Instagram.

    9:24

  • Find your tribe within your location and get them to notice you

    Learn how to use location based search on Instagram to find your tribe within your local geographical location. Attract potential customers and get to know them. This video will teach you effective ways of building community in your location.

    6:53

  • Hacks to build an engaged and active community

    The secret sauce to building an engaged community in social media lies in that magic word 'social'. I teach you how you can be just that on social media 'be social' and really engage authentically with your tribe and treat them like the humans instead of just some numbers or profile ids.  Meet them like you would in any social setting and see the magic uncover.

    15:36

  • Bonus Lesson: How to use your name tag effectively to help them find you

    Instagram Name Tags allow people to find you easily on Instagram, if you know how to use them well. In this video I share creative ways you can use this feature to build your tribe on Instagram.

    14:34
07

5th C Connection

8 lectures • 48min

  • What's covered in this module

    You will learn how to have authentic 2 way conversations with your tribe using all the Instagram one on one messaging features to build deep connections with your tribe. It is the platform most conducive to build relationships 1:1 and you will learn how to use Instagram most effectively for just that.

    1:30

  • The Art of Conversation on Instagram: Dos and Don'ts

    Connection on Instagram is built through conversations. And in this video I share with you tips on how to have those meaningful conversations and build trust based relationships with your tribe on Instagram.

    3:36

  • The power of Instagram DMs to build connections

    Instagram DMs are the secret sauce to success on Instagram. Provided you know how to use them effectively. With more than 375 million users on Instagram DMs and a whopping 86% click through rate, you are missing a massive opportunity if you are not using them well. Learn in this video how.

    2:05

  • The different formats in Instagram DMs ecosystem to start a conversation

    Instagram DMs provides the most conducive ecosystem to hold conversations and build connections with your tribe in diverse ways. You don't have to stick to boring text messages alone. You can do a lot more. Learn in this video how!

    12:58

  • Influencer Outreach DMs on Instagram: Dos and Don'ts

    How to spot the right influencers and reach out to them with messages that will get them to respond? This is what  I teach you in this video. It is quite an art and a science.

    9:48

  • Collaboration on Instagram: Shoutouts types and templates

    Collaboration is the key to gaining access to other people's audiences in related niches. Learn in this video how you can seek collaborations with other influencers and benefit from mutual shout-outs etc. I share some types of shout-outs and templates which you can customize and make your own in this video lesson.

    4:43

  • Deepen the connection with your fans on Instagram DMs

    Once you have an engaged fan following on Instagram, its time to take the relationship further and deepen your connections with them. Learn in this video how to use Instagram DMs to do just that and take them from fans and followers to paying clients and then advocates.

    10:19

  • Influencer Research Tools and how to use them

    Learn all about the tools that are available out there to help you research and find the right influencers to reach out to collaborate with on Instagram. I also share how you can use the native app Creator Studio from Meta to manage your communications on Instagram in one place.

    3:18
08

6th C Conversion

7 lectures • 1hr 21min

  • What's covered in this section on Conversion

    You have come a long way. Now watch this video to learn what we will cover in this section on turning your fans and followers to paying customers.

    3:19

  • What drives people to buy: The psychology of Purchase decision

    What makes people buy from you? What influences their decision in that moment when they open their wallet for you? Learn in this video all about the foundations of successful selling on Instagram.

    8:22

  • What is a sales funnel and how to use it on Instagram to sell

    You have made it this far and got them to know you, like you and trust you. Now it's time to make them open their wallets and buy from you. You have to make it easy and smooth for them. For that you need to set up your sales funnel. Learn in this video how you do it on Instagram.

    11:27

  • How to use Instagram Stories to sell

    Instagram Stories are the best place to sell and here's why. They allow you to directly interact with your people and when used well can convert your followers to paying customers. In this video I share with you how you can share stories on Instagram to make a sale in a non salsey way.

    12:56

  • How to set up a sales funnel using email

    Learn in this video how you can set up your sales funnel using email.  Nurture your leads through a sequence of value adding emails and offers to help them with making the purchase decision.

    13:59

  • How to set up a sales funnel using messenger chatbot

    While email is the tried and tested and traditional way of nurturing leads, using Messaging channels is the new way of doing it. And one that's preferred by most people in this day and age. Gets you insanely higher open and click through rate. Learn in this video how to set it up.

    8:05

  • How to set up a sales funnel using landing pages

    Your sales landing pages can do the job of acting as your 24/7 sales rep even when you are sleeping. Learn in this video how to set up a high converting sales landing page funnel that will answer all the objections that your target audience might have before they make the decision to buy from you.

    22:42