Course Curriculum

Instagram Marketing | Grow Your Audience With Instagram

10sections
53lectures
3h 12mtotal

What you’ll learn

  • Gain Followers on Instagram

  • Get More Likes And Comments On Instagram

  • Grow Your Instagram Page QUICKLY

01

Welcome

3 lectures • 8min

  • What Is Instagram?

    Discover how Instagram functions as a mobile social network for sharing photos and videos, with profiles, feeds, follows, likes, comments, messaging, and filters.

    1:51

  • Why Instagram?

    Explore why Instagram is vital for brands, with business profiles and advertisers driving product discovery and actions, and learn how to set up a business account to grow your audience.

    2:05

  • Types Of Instagram Posts

    Explore seven Instagram post types—behind the scenes, employee, educational, influencer, motivational, user generated content, and holiday posts—and learn to use captions and hashtags to grow your audience.

    4:24
02

Creating An Instagram Account That Is Optimised To Gain Followers

6 lectures • 32min

  • Complete Overview Of The Instagram User Interface

    Explore the complete Instagram user interface, including posting with filters and captions, stories, home feed and search, tagging locations, profile insights, and direct messages.

    9:10

  • Picking The PERFECT Instagram Username

    Choose an easy to remember, unique, and short Instagram username with no underscores; keep it consistent across platforms and never change it, then check availability at name hk dot com.

    6:19

  • Which Of These Usernames Are The Best?

    Activity

  • Picking The PERFECT Instagram Profile Picture

    Choose a high-quality profile picture that fits your personal brand or logo to attract clicks. Ensure it works in Instagram’s circular frame and reflects your product or brand.

    4:12

  • How To OPTIMIZE Your Instagram BIO To Gain Followers

    Optimize your Instagram bio to attract followers by crafting a descriptive, engaging slogan and a clear link, encouraging clicks and follows.

    3:41

  • Use A Link Shortener To Track Clicks From Your Instagram Bio Link

    Use a link shortener like Shorty Esty to track clicks from your Instagram bio by converting your URL into a shortened link and pasting it in your bio.

    3:49

  • Starting From 0 Followers - Where To Begin?

    Start from zero followers by following 50–100 accounts and posting daily. Include hashtags in captions and the first comment, and share your page on other platforms to grow your audience.

    4:41
03

Why Use Instagram To GROW Your Brand

4 lectures • 15min

  • Why Use Instagram To GROW Your Brand, Products & Services?

    Uncover how Instagram grows your brand, products, and services through behavior-driven engagement, leveraging 300 million daily users, meaningful brand connections, and the right content mix.

    2:08

  • Convert Your Account From Personal To Instagram For Business

    Convert your Instagram from a personal to a business profile, connect to a Facebook page, and access follower insights, post performance, promotions, contact options, and an email button.

    3:29

  • Instagram Analytics

    Learn to use Instagram analytics to track impressions, reach, profile views, and website clicks from a business account, analyze demographics and locations, and identify optimal posting times.

    3:26

  • Avoid These Common Mistakes When Marketing Your Instagram Account

    Avoid common Instagram marketing mistakes by optimizing your bio with a clear link and slogan, posting high-quality images consistently at the right times, and engaging followers.

    5:28
04

The BEST Instagram Tools

7 lectures • 20min

  • Use SOCIALBLADE To Check Statistics On INSTAGRAM Profiles

    Explore socialblade.com to view instagram statistics, follower growth, daily uploads, and future projections for any account. See life flow and top accounts by followers to inform your instagram marketing.

    5:03

  • How To Find Hashtags EASILY Using This APP

    Find hashtags for your Instagram posts with ease. Copy and paste these tags into your Instagram comments to boost engagement and likes, supporting your marketing and audience growth.

    2:22

  • How To AUTOMATICALLY Send A DM (Direct Message) To New Followers

    Shows how to automatically send direct messages to new Instagram followers using an automation tool, covering setup, verification, pricing, and customizable greeting templates.

    6:02

  • Canva FREE Design Tool

    Learn to use Canva as a free design tool to quickly create Instagram posts, sign up, and start designing using the create a design option.

    1:32

  • How To SCHEDULE Your Posts Using The FREE Buffer App OR Website

    Discover how to schedule Instagram and other social posts for free using the Buffer app or website, including composing updates, adding media, and setting custom posting times.

    3:23

  • Everliker Chrome Extension FREE Tool

    Discover how to install and use the Everliker Chrome extension to auto like on Instagram, including adding it to Chrome and signing into instagram.com.

    1:26

  • Links To ALL Of The Tools Mentioned

    0:29
05

Instagram Growth HACKS That EVERYONE Should Try

7 lectures • 25min

  • Quick Instagram HACK - Upload Photos To Instagram From Your PC Or MAC!

    Discover how to upload photos to Instagram from your PC using a free Chrome extension, log in quickly, and post with built-in share options, even without a smartphone.

    2:40

  • Use Everliker To Automatically Like Photos With Particular Hashtags

    Use the Everliker extension to automatically like photos by specific hashtags, set daily like limits, and upgrade to pro for faster engagement.

    2:39

  • Use Instagram To Attract More Clients / Customers To Your Local Business

    Use Instagram to attract more local clients by searching places, sending direct messages with a free cake offer, and posting with location tags to boost visibility.

    4:15

  • Take ADVANTAGE Of TRENDING Hashtags!

    Learn to find and leverage trending hashtags for Instagram marketing by using Twitter trends and checking on Instagram, then post around holidays and events to grow your audience.

    4:54

  • USE Fiverr To Help Grow Your Instagram PROFILE

    Explore using Fiverr to grow your Instagram profile with services that drive traffic, gain followers, and manage growth organically.

    2:43

  • Partner With Instagram Influencers To Grow Your Account

    Partner with Instagram influencers to grow your account by paying for shoutouts, using platforms like shoutcart to run campaigns and drive traffic to your brand.

    2:41

  • The BEST & EASIEST Hashtag Research Strategy!

    Learn my favorite hashtag research strategy for Instagram: use the search tab to mix large and small hashtags, boosting visibility and audience reach.

    5:17
06

The BEST Instagram TIPS You MUST Try

8 lectures • 15min

  • How To Hide Posts That You Have Been Tagged In

    Discover how to hide posts you’ve been tagged in on Instagram by switching photos of you to manual, then selectively mark tags as public or private and disable automatic visibility.

    1:27

  • How To Hide Posts That You Have Been Tagged In - Part 2

    Hide tagged photos from your Instagram profile by opening the photos you've been tagged in, tapping the dots, choosing photo options, and selecting hide from my profile.

    1:41

  • How To Figure Out The BEST Upload Time

    Learn to use Instagram analytics to find when followers are most active and schedule posts for maximum engagement. Identify best times on a business account, especially Sunday at 9 p.m.

    2:47

  • Share / Promote Your Instagram Page On Your Other Social Media Pages

    Share your Instagram page on other social platforms with a screenshot and shout-out to grow followers. Schedule the post with buffer to auto post at your next time slot.

    2:02

  • Take Advantage Of FREE Instagram Tools

    Explore free instagram marketing tools to grow your audience, using ones discussed in this course and any you find on Google, then share discoveries to improve future recommendations.

    1:43

  • How To Turn OFF Commenting On A Post OR DELETE A Certain Comment

    Learn how to turn off comments on a post, delete specific comments, and manage interactions on Instagram to protect your posts and maintain a positive community.

    1:50

  • Post A Variety Of Engaging Photos & Videos

    Post a varied mix of photos and videos on Instagram to keep your feed engaging, avoid posting the same type of content, and stay consistent with a balanced mix.

    2:17

  • Do Everything That We Have Talked About - Don't Just Do One Or Two Things

    Apply all the free Instagram marketing tips to grow your audience, avoid partial results, and steadily boost likes and followers through a consistent, comprehensive strategy.

    1:27
07

How To Design Instagram Posts

5 lectures • 29min

  • Canva Overview

    Learn how to sign up for Canva, navigate its design interface, use templates and elements, and customize text, backgrounds, and downloads for social media graphics.

    12:13

  • Design An Instagram Post Using Canva

    Design an Instagram post using Canva by selecting a template, customizing text, and adjusting fonts with free images or uploads. Download the finished design and post it to Instagram.

    5:03

  • How To Make A GIF To POST To Instagram

    Design a gif to post to Instagram, explore six animation styles, and download the result as a video to post easily.

    2:32

  • Mobile Apps To Help You Design Instagram Posts

    Design Instagram posts using two favorite apps, choosing templates and background images. Edit text, fonts, colors, and filters, then save to your photo library and share to Instagram.

    7:19

  • Websites To FIND The BEST Photos To Post To Instagram

    Find free photos for Instagram posts from unsuppressed not, stock snap IO, pixels dot com, and Splash, with licenses that allow free personal and commercial use without permission.

    2:14
08

Instagram Ads: Become An Expert

5 lectures • 27min

  • How Much Should You Spend On Instagram Ads?

    Set a budget for Instagram ads and understand CPC varies by audience: women 18–34 on iPhone are most expensive, seniors 65+ on Android are least.

    2:32

  • Different Types Of Instagram Ads

    Discover the four Instagram ad formats: photo ads, video ads, carousel ads, and stories ads, and learn how to create them via Facebook Ads Manager for awareness, consideration, and conversion.

    3:11

  • How To Create An Instagram Ad

    Learn to create an Instagram advert by promoting a post, selecting a destination, and setting a budget, duration, and audience with locations and interests.

    7:02

  • How To BOOST An Instagram Post

    Learn to boost an Instagram post by selecting the objective, destination, and action button, then set automatic audience, budget, and a seven-day duration for promotion.

    3:04

  • How To Use Facebook Ad Manager To Create Instagram Ads

    Create Instagram ads using Facebook Ad Manager, set traffic as the objective, tailor your audience, choose Instagram feed placements, and set a daily budget to launch and optimize campaigns.

    11:13
09

Convert Your Followers Into Paying Customers

5 lectures • 14min

  • 5 Great Tips To Convert Followers Into PAYING CUSTOMERS

    Discover five tips to turn Instagram followers into paying customers by focusing on audience needs, authenticity, engagement, valuable content, and a compelling profile.

    2:40

  • Show Off People That Love Your Brand / Products / Services - (Testimonials)

    Transform customer reviews into Instagram testimonials using Canva, create engaging posts, and showcase social proof to boost trust and drive purchases.

    5:23

  • Create Content SPECIFICALLY For Your Instagram Followers

    Create content specifically for your followers to make them feel special and engaged, using short tutorials and do-it-yourself projects to convert followers into paying customers.

    1:46

  • Create Exclusive Deals For Your Instagram Followers

    Create exclusive deals for your Instagram followers to convert them into paying customers, offering unique discounts that make followers feel valued and more likely to purchase.

    1:51

  • Let Your Instagram Followers Purchase Your Products / Services Early

    Offer exclusive early access and discounts to your Instagram followers before launch to convert them into paying customers and make them feel valued.

    1:51
10

Instagram Live

3 lectures • 6min

  • How To Set Up & Use Instagram Live - GO LIVE

    learn how to set up and go live on Instagram, start a live video, notify followers, interact with viewers, flip the camera, and end the stream.

    1:46

  • How To Record Your Instagram Live Stream

    Record your Instagram live stream directly from your phone by starting a live video on the Instagram home page, then save the full broadcast using screen capture.

    2:13

  • Post Your Instagram Stream To YouTube & Other Social Media Platforms

    Post your Instagram lifestream to Twitter, Facebook page, Instagram, Google Plus, and more via the Buffer app; attach accounts, choose the lifestream video, and share now or on schedule.

    2:22