Course Curriculum

Instagram Marketing Masterclass 2026

6sections

12lectures

1h 12mtotal

What you’ll learn

Instagram Marketing for Small Businesses and Personal Branding

Learn how to use Instagram for small businesses and personal branding, leveraging posts, stories, and reels to build reach, engage audiences, and drive sales through visual storytelling and authentic interaction.

5:45
The 3 Types of Instagram Accounts

Identify the three Instagram account types—personal, business, and creator—and learn to choose the right option, while leveraging analytics, ads, contact options, and collaboration tools to grow your brand.

5:03

Account Creation and Profile Optimization

Optimize your Instagram profile by selecting the right account type, choosing a simple username, a professional profile picture, and a clear bio with Link Tree, Beacons, or Stand Store.

6:47
Business Account Optimization

Switch to a professional account for business or creator use to unlock Instagram insights, ads, contact buttons, and category options, then optimize branding, posting times, and analytics to grow.

6:37

Hashtags & Geotagging

Leverage hashtags as seo keywords on Instagram, using industry, niche, branded, and trending types to boost content discoverability and geotag posts to boost local discovery and foot traffic.

5:05
Instagram Content Creation that Connects & Converts

Master Instagram content creation that connects and converts by using educational, behind the scenes, UGC, lifestyle, and engagement content, plus AI prompts and the 80/20 rule.

8:41

Understanding Instagram Reels Algorithm

Discover how to use Instagram Reels to promote your business, grow your brand, and engage audiences by mastering the reels algorithm and factors like engagement, watch time, and relevance.

5:49
Instagram Reels Strategies for Business Growth

Showcase your product in action with how-to or unboxing reels, highlighting benefits and a text overlay. Use trending audio, hashtags, behind-the-scenes content, and educational tips to grow audience and authenticity.

4:26

Stories Strategies for Growth and Sales

Discover how to grow your business and boost sales with daily Instagram stories, engagement stickers, and soft-selling sequences, plus countdown offers and location tagging to increase visibility.

4:21
Instagram Highlights Strategies

Organize Instagram story highlights by business goals to showcase testimonials, services, FAQs, and courses, building trust and guiding visitors toward purchases.

8:05

Lead Generation Strategies with Instagram

Master lead generation on Instagram by optimizing your profile for conversion and sharing educational content. Leverage stories, interactive content, ads, and DM automation to nurture followers into loyal buyers.

6:27
Building a Loyal Community

Build a loyal community by posting consistently, engaging with followers, and storytelling; convert followers to customers through trust, user-generated content, and exclusive offers that turn Instagram into a loyalty hub.

4:30