Course Curriculum

The Instagram Marketing Bootcamp For Beginners

6sections
20lectures
1h 45mtotal

What you’ll learn

  • Build an audience on Instagram

  • Grow Instagram Account

  • Become an Instagram Marketer!

01

Introduction

1 lecture • 2min

  • Asking Questions & Leaving Reviews

    Learn to ask questions in the course Q&A and post details from your dashboard, seek help from the support team for technical issues, and leave reviews to help improve modules.

    2:13
02

Setting Up The Account

2 lectures • 12min

  • Introduction To Instagram!

    Master the basics of Instagram, including the home feed and stories. Learn to explore content, engage with posts via likes and comments, and use captions with hashtags for your business.

    5:37

  • Business Vs Personal Account

    Explore the differences between Instagram business and personal accounts, focusing on analytics, audiences, actions, and contact buttons to grow your account, while noting lower organic reach and when to switch.

    5:55
03

Account Optimization

2 lectures • 10min

  • Instagram Account's Bio

    Create a short, relevant Instagram bio that clearly explains your account and what visitors can expect. Use links, emojis, and hashtags to attract followers and reflect your niche.

    5:10

  • Name, Username & Website Link

    Choose a memorable username aligned with your brand or name, add your website link, and keep it consistent across business and personal accounts to avoid follower confusion.

    5:18
04

Content Optimization

2 lectures • 15min

  • What type of Content should you Upload?

    Learn how to choose and create high-quality content for Instagram, including photos, videos, stories, and IGY TV, prioritizing quality over quantity with options like own pictures, stock photos, and graphics.

    10:06

  • Finding The Perfect Captions For Your Posts

    Captions act as the voice of your Instagram visuals, using hashtags, at-sign tagging, and emojis, with line breaks and a 2200 character limit to engage your audience.

    4:52
05

Hashtags: Introduction, Importance & Usage

3 lectures • 20min

  • What are Hashtags?

    Use brand and niche hashtags to boost discoverability on Instagram, in captions, comments, stories, and bio, within per-post, per-comment, and per-story limits. Balance broad and niche tags to boost engagement.

    10:51

  • Brand Hashtags

    Define and apply brand hashtags to connect with customers and boost brand awareness. Examples include share a coke and let's do lunch, and avoid overuse.

    4:50

  • How to make your own brand hashtag?

    Brainstorm a lot to create a simple, audience-focused brand hashtag; test with friends, check for originality and that it's not trademarked or copyrighted, then promote across Instagram and packaging.

    4:39
06

Account Growth

10 lectures • 46min

  • Preparing Your Account For Growth

    Prepare your Instagram for growth by setting a proper profile picture, a strong username and name, and a compelling bio, then post 10–15 high-quality posts to convert visitors into followers.

    5:02

  • Cross Promotion

    Cross promote your instagram by sharing your username on other social sites and your website, inviting followers to follow back and boost engagement.

    4:49

  • Shoutouts

    Learn how to grow Instagram followers and engagement quickly with shout out exchanges by pairing with similar accounts and sharing posts.

    5:14

  • Giveaways

    Learn how to grow your Instagram audience through giveaways by setting entry requirements, encouraging followers to tag friends, and selecting winners.

    4:54

  • Making your Instagram Growth Strategy

    Develop an Instagram growth strategy by connecting with other accounts, posting at the right time, using Instagram pieds, cross-promotion, shout outs, giveaways, sponsored posts, and getting featured.

    5:27

  • Tips For Optimal Growth

    Be patient as you grow from zero to a thousand followers. Post high quality content across Instagram posts and stories to engage a targeted audience and stay consistent.

    4:43

  • Display Picture

    Learn how to choose and upload a compelling display picture (DP) for your Instagram account, aligning image style with your brand or persona to attract followers.

    5:01

  • Where to find high quality free images

    Discover how to find high quality free stock images for Instagram using free sites like Unsplash and Pixabay, which offer commercial use with no attribution and simple download steps.

    5:40

  • Creating an Instagram Account

    Sign up for Instagram via the web or apps, enter email or phone, full name, and a unique username, agree to terms and policies, and confirm your email.

    5:02

  • Thank you

    0:02