Course Curriculum

Instagram Marketing for 50+: Grow Your Business on Instagram

9sections
41lectures
2h 40mtotal

What you’ll learn

  • Set up and optimize your Instagram profile so your business looks professional, trustworthy and easy for potential customers to understand.

  • Create engaging posts, Stories, Reels and captions that promote your business without making social media feel complicated or overwhelming.

  • Understand how Instagram works, including the feed, Reels, Stories, hashtags, engagement, reach and the basic algorithm.

  • Build a simple Instagram marketing routine you can realistically follow to stay consistent, attract the right audience and grow your business.

  • Walk away with a simple 30-day Instagram content calendar so you always know what to post and can stay consistent with less stress.

  • Learn exactly what to post, when to post and how to turn simple ideas into content your audience will actually enjoy.

01

Start Your Instagram Journey

3 lectures • 5min

  • Welcome to Instagram Marketing for Business Owners 50+

    Welcome to the course. In this lesson, I will explain what you can expect from the course, who it is designed for, and how we will approach Instagram in a simple and practical way.

    1:17

  • How to Use This Course

    Before we begin, I will show you how to move through the course, use the lessons, and make the most of the worksheets and practical activities along the way.

    2:25

  • Take Your Instagram "Before" Screenshot

    Before you make any changes, take a screenshot of your current Instagram profile. This gives you a simple before-and-after record so you can see how much you have improved by the end of the course.

    0:55
02

Understand Instagram for Business

4 lectures • 12min

  • Instagram in Plain English

    Instagram can feel confusing when you are unfamiliar with the terminology. In this lesson, I will explain the most important parts of Instagram in simple language so you can follow the rest of the course confidently.

    2:35

  • How Instagram Can Grow Your Business

    Instagram is more than a place to share photos. Learn how businesses can use the platform to become more visible, build trust, connect with potential customers, and support business growth.

    2:22

  • Posts, Stories and Reels Explained

    Learn the difference between Posts, Stories, and Reels and understand what each one is designed to do. We will look at how you can use each format for your business.

    3:55

  • The Instagram Algorithm Made Simple

    The word algorithm can make Instagram sound much more complicated than it is. In this lesson, I will explain the basics of how Instagram decides what content people see and what you should actually focus on.

    2:38
03

Build a Profile People Trust

5 lectures • 18min

  • Personal and Professional Accounts

    Learn the difference between personal and professional Instagram accounts and understand which account type makes the most sense for your business and the features you want to use.

    3:45

  • Profile Photo, Username and Name

    Your profile is often the first place someone looks when they discover your business. Learn how to choose a clear profile photo, username, and name that make your account easy to recognise and understand.

    3:58

  • Write a Great Instagram Bio

    Your bio should quickly tell people who you are, what you do, and who you help. In this lesson, we will look at how to write a clear and useful bio for your business.

    3:19

  • Links and Contact Information

    Make it easy for people to take the next step with your business. Learn how to add the right links and contact information to your profile so potential customers can easily reach you.

    3:06

  • Highlights and Your Profile Check

    Learn how to use Highlights to keep important Stories visible on your profile and help new visitors quickly understand your business, services, results, and other useful information.

    4:15

  • Complete Your Instagram Profile Makeover

    Activity
04

Create Your Content Strategy

5 lectures • 18min

  • Who Are You Talking To

    Before you create content, you need to know who you are creating it for. In this lesson, you will identify the people you want to reach, understand what they need help with, and think about the questions, problems, and interests that can shape your Instagram content.

    4:04

  • Your Four Content Pillars

    Learn how to use four simple content pillars to create a balanced Instagram presence. You will see how Teach, Trust, Connect, and Promote content can work together for your business.

    5:14

  • Find Twenty Content Ideas Quickly

    If you have ever struggled to think of something to post, this lesson gives you a simple starting point. We will go through practical content ideas you can adapt to your own business.

    3:43

  • Make People Stop and Pay Attention

    Learn what makes people notice and engage with a piece of content. We will look at simple ways to make your ideas clearer, more relevant and more interesting to the people you want to reach.

    2:44

  • Your Simple Weekly Content Plan

    Bring everything together and create a simple weekly approach to your Instagram content. The goal is to make planning easier and help you stay consistent without spending all day on social media.

    2:44
05

Create Content That Connects

6 lectures • 32min

  • Types of Instagram Posts

    Learn about the different types of Posts you can create on Instagram and when each format can be useful for your business. You will also see how to choose the right format for your idea.

    2:54

  • Take Better Photos With Your Phone

    You do not need a professional camera to create useful Instagram content. Learn a few simple ways to take clearer, better-looking photos with the phone you already have.

    4:12

  • Canva Made Simple

    Learn the basic Canva skills you need to create simple Instagram graphics and Posts without needing previous design experience or complicated software.

    9:52

  • Create an Instagram Post Together

    In this practical lesson, we will create an Instagram Post together from the idea and content through to the finished design so you can see exactly how the process works.

    8:38

  • Write Captions People Want to Read

    Learn how to write captions that are clear, useful, and easy for your audience to read. We will use simple structures so you do not have to start from a blank page every time.

    3:01

  • Hashtags, Keywords and Locations

    Learn how hashtags, keywords and locations can help Instagram understand your content and connect it with people who may be interested in your business.

    3:33

  • Create Your First Week of Content

    Activity
06

Build Relationships With Stories

4 lectures • 16min

  • What Are Instagram Stories

    Learn what Instagram Stories are, how they work, and why they can be useful for staying connected with the people who already follow your business.

    4:50

  • Create Your First Story

    In this lesson, we will create a simple Instagram Story together so you can see how to choose your content, add it to your Story, and publish it confidently.

    6:15

  • Polls, Questions and Links

    Learn how to use simple Story features such as polls, question stickers, and links to encourage interaction, understand your audience, and help people take the next step.

    1:28

  • Save Stories With Highlights

    Learn how to save useful Stories to Highlights so important information about your business remains visible on your profile after the original Story disappears.

    3:54
07

Create Reels With Confidence

6 lectures • 34min

  • What Exactly Is an Instagram Reel

    Learn what Instagram Reels are, why short-form video has become so important, and how Reels can help you show your expertise, personality, and business to more people.

    3:25

  • Five Reels Anyone Can Create

    You do not need complicated ideas or fancy equipment to create a Reel. We will look at five simple formats you can adapt to your own business, including talking videos, FAQs, and simple B-roll.

    4:22

  • Plan Your First Reel Before Recording

    Before you press record, you need to know what you are trying to say. Learn how to choose an idea, organise your message, and prepare a simple script before filming your first Reel.

    2:25

  • Create A Reel Together

    In this practical lesson, I will take you through the complete process of creating a Reel, from choosing the idea and writing the script to setting up your phone, recording, and using a teleprompter.

    15:51

  • Text, Music, Captions And Covers

    Learn how to add the finishing touches to your Reel, including on-screen text, music, captions, and a clear cover that helps people understand what your video is about.

    4:35

  • Publish Your First Reel

    Bring everything together and publish your first Reel. We will cover your caption, keywords, cover, music, location, tags, publishing quality, and scheduling options.

    3:20

  • Create and Publish Your First Reel

    Activity
08

Grow Your Business on Instagram

4 lectures • 15min

  • Comments and Direct Messages

    3:59

  • Promote Your Business Without Feeling Salesy

    Learn how to talk about your products and services naturally on Instagram. We will look at simple Story sequences and ways to promote your business while still providing value.

    4:03

  • Instagram Insights Made Simple

    Learn which Instagram numbers are actually worth paying attention to and how to review your performance daily, weekly and monthly without getting lost in the data.

    3:14

  • Stay Safe on Instagram

    Learn simple ways to protect your Instagram account, recognise suspicious messages and links, avoid common scams, and deal with fake accounts or impersonation.

    3:18
09

Build Your Instagram System

4 lectures • 10min

  • A Little Help From ChatGPT

    Learn how to use ChatGPT as a practical assistant for brainstorming content ideas, creating captions, planning content, and making your Instagram workflow easier.

    3:53

  • Create a Week of Content at Once

    Learn how to move from creating one Post at a time to planning a full week of content together. We will organise your ideas so you can create more efficiently and stay consistent.

    1:58

  • Your 30-Day Content Calendar

    Put everything you have learned into practice with a simple 30-day content plan covering Posts, Stories and Reels. Personalise the prompts and create a plan you can actually follow.

    2:12

  • You Did It. What Comes Next?

    You have built the foundation for your Instagram presence. In this final lesson, we will look at how to keep using your system, review your progress, and continue improving your content over time.

    2:13