Course Curriculum

Certified Instagram Marketing Professional | CPD Accredited

4sections
21lectures
1h 42mtotal

What you’ll learn

  • How to effectively target your desired audience & communicate visually with your Instagram fans, followers and customers.

  • Boost the authority of your website and demonstrate expertise in your niche through Instagram Marketing.

  • Discover Premium Instagram marketing tools & services to boost sales and profits.

  • Catch the spotlight from your Instagram competitors like you've always wanted.

  • Latest Instagram Marketing Made Easy training Course.

01

Introduction

4 lectures • 20min

  • What Is Instagram Marketing All About?

    Instagram marketing is quite simply the use of the Instagram platform and its features to market your content, your brand, your products, your services, and your business.

    5:15

  • Optimizing Your Instagram Profile For Doing Business

    When you create an Instagram account, you only get access to basic features for common users. But if you want to be able to use business-friendly features such as your business profile, promoted posts and insights, you have to switch to a professional account, and in this lesson we are going to show you how to do it easily, the right way.

    4:56

  • Researching The Best Hashtags And Topics For Your Instagram Campaigns

    Finding targeted keywords in your niche is important because you can add those as hashtags to your posts to make your content more discoverable, and in this lesson, we are going to share with you the easiest way to find the best hashtags and topics to use for your business.

    4:58

  • Creating A Basic Instagram Marketing Post Or Product Teaser

    When creating an Instagram marketing post, the idea is to share content that is casual enough to generate engagement, but that also creates awareness about your brand or about one of your products or services.

    4:38
02

Various methods of promoting using Instagram

7 lectures • 36min

  • Promoting An Instagram Post From The App

    In this lesson we are going to show you how to promote one of your Instagram posts right from the app, the easy way.

    4:36

  • Using Instagram Stories To Raise Product Awareness

    If you’re familiar with Instagram stories, they are slideshow-type posts that let you share content that looks and feels more interactive. Because Instagram Stories are so engaging, you can use them to raise awareness about a product or topic easily, and in this lesson, we are going to show you how to create a branded story quickly.

    4:45

  • Re-purposing Your Instagram Content For Other Platforms

    Using Instagram as a platform to publish your content and grow your online presence will help you reach and engage an audience that you’ll hardly find somewhere else, but you can take your reach further by repurposing your Instagram content on other channels.

    4:42

  • Using Instagram Live For A Product Reveal

    We’re talking about doing product reveals on Instagram Live, Instagram’s built-in live streaming feature that will allow you to showcase your products and interact with potential customers in real-time!

    4:59

  • Promoting A Facebook Post On Your Instagram Account

    Instagram integrates with the Facebook Ads platform, one of the most widely used advertising platforms on the planet. In this lesson, we are going to show you how to get started using this platform by promoting a Facebook post from your business page on your Instagram account!

    6:16

  • Running A Facebook Video Ad On Your Instagram Profile

    We’ve just set up an advertising campaign to promote a Facebook post from your business page on your Instagram account, and as you could see, it is an easy method to generate more engagement from existing content. This time around we are going to show you how to set up a video ad campaign to promote a Facebook video through your Instagram profile!

    4:22

  • Running A Product Catalog Ad On Instagram

    If you want to increase your sales the way top retailers do, there’s no better way than to run a product catalogue ad on Instagram, and in this lesson, we are going to show you how to do it easily, step by step.

    6:10
03

Instagram Content is King

5 lectures • 23min

  • Instagram Marketing Tips For Brands And Businesses

    Whether you’re running an Instagram account for a business, or you’re a brand trying your luck on the platform, there are a series of things you can do to get more results out of your Instagram marketing game. Here are some useful Instagram Marketing tips to help you make the most out of the platform!

    4:21

  • Creating The Type Of Instagram Content That Customers Love

    We are going to discuss the elements that make the type of Instagram content that customers love!

    4:24

  • Tips For Capturing And Editing The Perfect Instagram Photo

    We’re going to share with you some tips that’ll teach you how to capture and edit the perfect Instagram photos!

    4:27

  • Using And Understanding Instagram Insights To Track Your Performance

    In this lesson we are going to show you how to use and understand Instagram Insights, the platform’s built-in analytics tool, to track your performance.

    4:52

  • Proven Instagram Marketing Strategies To Try

    Marketing your business online successfully can take a couple years of trial and error while you develop a series of strategies that work for you. This can be a big turn off for anyone, so we’ve decided to gift you a collection of proven Instagram marketing strategies so you do it right from the very start!

    4:45
04

Wrapping it Up with Instagram

5 lectures • 24min

  • Instagram Marketing Do’s And Don’ts

    Simple tasks and actions that you should do and others that you should NOT.

    4:45

  • Instagram Marketing Premium Tools And Services To Consider

    Introducing some of the Instagram Marketing Premium Tools and Services

    5:01

  • Instagram Marketing Success Stories

    5:47

  • Instagram Marketing Frequently Asked Questions

    We get those questions a lot

    4:54

  • BONUS LECTURE

    Early bird discount on our Mini MBA in Digital Marketing!

    3:05