Instagram Marketing Masterclass: From 0 to 15k followers
What you’ll learn
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How to get more followers on Instagram
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How to turn Instagram into a business
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How to generate money from your Instagram page
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How to create professional posts and stories for Instagram
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How to build a captivating Instagram profile from scratch
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How to increase the visibility and engagement of your Instagram posts
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How to schedule and plan posts without wasting your time
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What are the best times to post on the page
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How to use hashtags correctly to make your posts more visible
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How to get more views on Instagram stories
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How to effectively use a Call to Action to encourage followers to take action
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How to choose a quality username
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How to choose a suitable niche for you
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How to create a perfect profile photo
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How to create the perfect Instagram profile description
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How to make your profile attractive through Instagram Highlights
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What types of content exist on Instagram
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How to use the Instagram algorithm in your favor
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8 Essential Strategies to Grow Your Instagram Account
01
Course Introduction
Course Introduction
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9:06
Course Introduction
Learn step-by-step how to grow an Instagram account from zero to 15k followers, monetize your page, and build a loyal community using proven strategies and content planning.
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4:06
What is the Purpose of the Course?
Learn to build an attractive Instagram profile for future income, create professional posts and stories, master posting times, and understand the Instagram algorithm and six monetization methods.
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0:41
UPDATE - From 15K to 37K followers in just 10 months
Apply the course principles to achieve sustainable growth, turning 15k followers into 37.4k in ten months. Follow the recommendations to reliably grow a page by at least 15k followers.
02
Creating and Preparing the Instagram account
Creating and Preparing the Instagram account
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6:57
The 3 types of profiles on Instagram
Identify the three Instagram profile types—personal, creator, and business—and understand how each type shapes strategy, analytics, monetization, and branding.
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7:45
Username - How to choose your Instagram username
Learn to choose a memorable, easy-to-type Instagram username that reinforces your brand identity and is easy to search across platforms. Follow a four-step process—brainstorm keywords, combine them, and verify availability.
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7:59
Finding a Niche - How to choose the right niche for you
Identify a niche you love and stay consistent in style to grow your Instagram presence; mix interests with niches and pick topics like travel, beauty, fashion, and health.
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7:27
Profile Photo - How to create the perfect profile photo
Create a simple, clean Instagram profile photo that reflects your niche and brand with centered composition, bright colors, and consistency across platforms.
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5:53
Instagram BIO - How to create the perfect description of your Instagram profile
Craft an Instagram bio that explains your business, shows personality, and includes niche keywords within 150 characters. Use emojis, branded hashtags, and a single website link to drive engagement.
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4:38
Instagram CTA - How to effectively use a Call to Action
Create effective CTAs in your Instagram bio to guide followers to follow, shop, or visit your site, using leads, forms, discovery, sharing, or read more types to boost engagement.
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4:55
Highlights - How to make your profile attractive through Instagram Highlights
Learn to attract followers by using Instagram highlights to extend story life and showcase your brand on your profile. Use Canva covers and a five-step setup to add highlights.
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2:17
Account Security - Use these options to protect your account
Enable all two-factor authentication options on Instagram to protect your account from imposters. Use the authentication app, text message verification, and login requests to secure logins and prevent hacks.
03
Creating Content for your Instagram Account part I
Creating Content for your Instagram Account part I
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4:10
Types of content on Instagram
Explore the four main types of content on Instagram—feed content, stories, live videos, and IGTV—and learn how to use them to grow your page.
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7:39
Recommendations for impactful posts and stories
Master six recommendations to create impactful Instagram posts and stories by sharing experiences, understanding your audience, finding creative content, appealing to emotion, telling stories, and staying relevant.
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5:54
How to create high quality posts and stories for Instagram
Craft high quality Instagram posts and stories to build brand identity, trust, and loyalty by delivering value 80% of the time. Apply CTAs and Canva templates to convert followers.
04
Creating Content for your Instagram Account part II
Creating Content for your Instagram Account part II
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7:02
(NEW) Types of content on Instagram
Explore how Instagram reels and carousels boost engagement, visibility, and audience growth, alongside traditional feed, stories, and live content, to advance your marketing strategy.
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9:53
(NEW) Recommendations for carousels and reels with impact
Discover how to craft impactful Instagram carousels and reels by telling emotional stories, using high-quality visuals, clear subtitles, and strong CTAs, while timing posts and engaging your community.
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6:41
(NEW) How to create high-quality carousels for Instagram
Learn to create high-quality Instagram carousels using Canva templates in 1080 by 1080 or 1080 by 1350 to attract attention, boost engagement, and grow your brand with daily posts.
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6:55
(NEW) How to create high quality reels for Instagram
Create high quality Instagram reels with Canva, adding your video, logos, subtitles, and tailored text. Export as mp4, post on Instagram, and optimize with subtitles and colors to grow followers.
05
Understanding the Instagram Algorithm
Understanding the Instagram Algorithm
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6:32
How the Instagram algorithm for posts works
Learn how the Instagram post algorithm shapes reach by factors like relationship, time, frequency, following, usage, and user interest. Discover how to boost engagement and relevance.
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5:24
How the Instagram algorithm for stories and exploration page works
Learn how Instagram ranks stories and the exploration page using engagement metrics like comments, appreciations, shares, and video views. Brands should stay active and use hashtags to boost reach.
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6:50
(NEW) How the Instagram algorithm for carousels and reels works
Learn how Instagram's carousel and reel algorithm ranks content by user interest, actuality, interaction, relevance, and account factors, and how posting frequency and verification affect reach.
06
Posting Content
Posting Content
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4:40
Post planning
Plan your Instagram posts 2–3 weeks in advance to maintain a consistent feed and brand aesthetic. Map a monthly calendar, define 3–5 categories, and schedule posts by day.
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7:17
Elements of a good post + Hashtag Research
Master the elements of a good Instagram post, from high-quality Canva images to compelling descriptions with calls to action, and practice hashtag research (5–10 hashtags) for engagement.
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4:03
When is the best time to post on Instagram?
Discover how to time your Instagram posts for maximum reach by testing engagement with audience insights, and posting on Wednesday around 11am and Friday 10 to 11am for optimal results.
07
Strategies to increase your Instagram account
Strategies to increase your Instagram account
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7:35
8 Essential Strategies to grow your Instagram Account
Learn 8 essential strategies to grow your Instagram account, including posting when your audience is most active, using data to tailor content, foster engagement, and apply targeted hashtags.
08
Monetizing the Instagram Account
Monetizing the Instagram Account
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9:07
The main ways to make money with your Instagram Account
Explore the main ways to monetize your Instagram, including sponsored content, affiliate marketing, and an integrated ecommerce store, while driving engagement and choosing the right niche.
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Final Thoughts!
Final Thoughts!
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4:39
Final Thoughts!
Apply the course insights to build an Instagram account from zero to fifteen thousand followers by mastering niche selection, profile optimization, content creation with Canva, and posting and algorithm strategies.
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0:14
Bonus Lecture