Course Curriculum

Instagram Marketing Mastery For Business

5sections
25lectures
1h 15mtotal

What you’ll learn

  • Brand your Instagram account and stand out from your competition

  • Promote your product or service & monetize your account

  • Grow your followers quickly - get more likes, and engagement with your audience.

  • How to locate fans and customers in your target market

01

Introduction To Instagram Marketing

4 lectures • 8min

  • Introduction & Opportunity With Instagram

    Currently there are over 300 million people using Instagram and over 60 million photos shared every day. http://www.instagram.com

    2:53

  • Proof: I have over 12,000 followers & only following 74 people

    I have over 12,000 legitimate followers & currently I only follow 74 of my friends

    1:00

  • Choose a Theme & Brand Your Instagram Page

    Deciding on a theme for your Instagram page whether it's all black & white, color, or certain filter is super important to branding yourself.

    2:42

  • Instagram Checklist Before Posting

    Use This Checklist Before Posting To Make Sure You've Covered All The Bases

    1:00
02

How To Build Up Your Followers On Instagram

11 lectures • 38min

  • Follow for follow back strategy: Is it worth it?

    I personally don't agree with the follow for follow back strategy and think it makes your brand look cheap. It says to me you only have followers because you followed other people and don't have a legitimate brand.

    2:00

  • Liking & commenting strategy to grow your followers

    Liking, commenting and engaging with similar music or brands to yours is a great way to introduce yourself to potential fans.

    4:34

  • Hashtags & taking advantage of trending events and topics

    Using hashtags in all your photos & videos is super important to get more organic reach.

    4:59

  • Pro Tip: Create a Hashtag File To Save You Hours Of Time

    Create a note on your phone that has all the hashtags you want for the majority of your posts to save you time.

    2:01

  • Max Out Your Hashtags On Every Post

    Take advantage of Instagrams 30 maximum hashtag limit on every post so you can free targeted traffic.

    1:34

  • Linking Your Instagram Account with Twitter & Facebook

    Linking your Instagram account to Facebook, Twitter can save you a ton of time so your not posting to each social media account separately.

    2:56

  • What website domain should you put in your bio & when to update it

    Update your Instagram bio with a clickable website link using edit profile, on mobile or desktop, and use a clear call to action to promote sales, videos, or freebies.

    2:48

  • Contests are a great way to get engagement & more followers

    Contests encouraging people to repost your picture by doing a screen capture with their phone and reposting on their page with a certain hashtag is a great way to encourage engagement. See if you can get them to post on their other social medias as well and you will pick a winner.

    2:23

  • Scheduling Instagram Posts With These Tools

    Scheduling your Instagram posts ahead of time to save you time I suggest these tools

    5:16

  • Pro tip: Setup an Instagram feature account

    Set up niche Instagram feature accounts to post focused content (music, fashion, fitness) and build loyal followers, then drive promotions with targeted calls to action.

    5:23

  • How to edit & post videos on Instagram

    Videos tend to get fewer likes then photos but are still a powerful way to engage with your audience. The cover photo of your video is super important. You can't slack off here just because it's a video. Also make sure you shoot videos with your phoned turned horizantal.

    3:45
03

Making Money With Instagram

3 lectures • 13min

  • Becoming a Brand Ambassador

    Becoming a brand ambassador on Instagram is a great way to get free stuff or even get paid money from brands that want to be in front of your audience.

    5:36

  • Selling Your Own Products & Services

    I use Instagram all the time to promote products, videos and merchandise

    4:38

  • Using your bio & posts as a call to action

    Adding a website to your bio so you can direct people to your video, product, music video etc is super important and should be updated periodically.

    2:29
04

What NOT to do on Instagram

2 lectures • 5min

  • Never buy followers or likes and heres why

    Using bots or 3rd party apps is a great way to get banned or kicked off Instagram

    3:08

  • Too much spam will make people unfollow you

    Make sure you don't over post I think 3-4 times a day is the maximum and spread out as well with 3-4 hours in between each post.

    2:02
05

Bonus Lectures

5 lectures • 12min

  • How To Report Copyright Infringement

    https://help.instagram.com/contact/539946876093520

    1:00

  • Pro Tip: Archive all your content to be reused again later on

    Saving your best posts so that you can repost your winners for another time. Especially on your feature account.

    3:27

  • How To Verify Your Instagram Account With The Blue Check Mark

    Discover how the blue check mark verifies your identity on Instagram, boosting credibility and preventing impersonation, with practical steps like linking Twitter and Facebook and growing followers.

    3:44

  • Pro Tip: How to take a screen shot and repost a picture on Instagram

    to take a screen shot of what you have up on your iPhone press and hold the home button and on/off switch at the same time. You should hear a camera click noise

    0:56

  • Using Instagram Direct Message

    Instagram Direct lets you take photos or videos, add custom filters and captions which you can then send to a friend or as many as 15 people at a time. Great way to interact with people privately and message some like sending an email. Plus the messages/photos you send get saved in your Instagram Inbox

    2:45