Course Curriculum

Internet Marketing Bootcamp: Learn to Market in Digital Age

7sections
27lectures
1h 59mtotal

What you’ll learn

  • Fundamentals and evolution of Internet Marketing in the digital era

  • Differences between traditional and digital marketing approaches

  • How major online marketing channels (search, social, email, content, and paid media) work together

  • Importance of websites and how to design effective landing pages for conversions

  • How to build and analyze conversion funnels to turn visitors into customers

  • Principles of Search Engine Optimization (SEO) including on-page, off-page, and technical SEO

  • How to create and manage impactful content marketing strategies

  • Best practices for planning, creating, and measuring content performance

  • How to build and maintain a social media presence across different platforms

  • Balance between organic and paid social media strategies

  • Essentials of Email Marketing — from list building to campaign optimization

  • How to plan, write, and analyze email campaigns for better engagement

  • Fundamentals of Pay-Per-Click (PPC) and online advertising models

  • How to create high-performing ad campaigns and analyze key performance metrics

  • How to integrate all digital marketing channels into one cohesive strategy for growth

01

Introduction to Internet Marketing

4 lectures • 21min

  • What is Internet Marketing

    Learn how internet marketing promotes products online through search engines, social media, email, and websites, focusing on two-way communication, visibility, trust, and measurable results.

    5:27

  • Traditional vs Digital Marketing

    traditional and digital marketing differ in channels, targeting, and measurability. digital marketing uses the internet to target specific audiences, track responses, and optimize budget for engagement and conversion.

    5:30

  • Key Channels of Internet Marketing

    Explore the key channels of internet marketing, including seo, ppc, social media, email, content, and paid media, and learn how to integrate them to boost visibility, engagement, and conversions.

    5:05

  • Digital Customer Journey

    Explore the digital customer journey across awareness, consideration, conversion, retention, and advocacy, and learn how discovery, evaluation, and action turn interest into online sales through clear content and smooth experiences.

    4:45
02

Website and Conversion Foundations

3 lectures • 15min

  • Role of a Website in Internet Marketing

    Learn how a website serves as the central hub of online marketing, building trust, showcasing offerings, and driving conversions by guiding visitors from awareness to action.

    4:32

  • Elements of an Effective Landing Page

    A landing page should have a single clear goal and an immediate headline. Use visual hierarchy, white space, and social proof to guide visitors to a concise call to action.

    5:54

  • Understanding Conversion Funnels

    Learn how a conversion funnel guides awareness to interest, consideration, conversion, and retention, using case studies, pricing, benefits, and clear CTAs to reduce drop-offs.

    4:36
03

Search Engine Optimization (SEO)

4 lectures • 19min

  • SEO Basics and Its Importance

    See how seo helps search engines understand and rank your site through crawling, indexing, and ranking; use natural keywords in on-page, off-page, and technical seo to boost organic traffic.

    4:50

  • On-Page SEO Fundamentals

    Learn the key on-page optimization elements—titles, meta descriptions, keywords, and internal linking—that make pages clear, useful, and well organized, with unique titles under 60 characters and concise meta descriptions.

    4:28

  • Off-Page SEO and Backlinking

    Build natural backlinks from trusted sites to boost authority and trust signals. Focus on quality over quantity, outreach, guest posting, and brand mentions for long-term SEO.

    4:57

  • Technical SEO Essentials

    Build a fast, mobile-friendly, secure, and well-structured site to help search engines index content. Optimize page speed, mobile first indexing, clear URLs, and structured data for better visibility.

    4:20
04

Content Marketing

4 lectures • 17min

  • Power of Content in Digital Marketing

    Content forms the foundation of digital marketing, shaping brand voice, trust, and action across social, SEO, and email, while boosting visibility through clear, high-quality information.

    4:23

  • Types of Content that Work Online

    Explore how blogs, videos, infographics, podcasts, and case studies serve awareness, trust, and convergence in digital marketing, boosting audience engagement and long-term brand authority.

    4:52

  • Content Planning and Editorial Calendar

    Plan content with a clear purpose, goals, and audience in mind, guided by an editorial calendar. Maintain consistency across channels to strengthen brand and measurable results.

    3:37

  • Measuring Content Performance

    Measure content performance to move from guesswork to evidence, guiding focus, timing, and topic choices. Track reach, impressions, engagement, conversions, and retention to understand audience behavior and drive business results.

    4:07
05

Social Media Marketing

4 lectures • 19min

  • Social Media Landscape Overview

    Choose platforms that match your audience and goals, not every channel, and align content with platform cultures, including Facebook communities, Instagram visuals, and YouTube long-form storytelling.

    5:21

  • Building a Social Media Presence

    Develop a human, recognizable online voice by delivering consistent messaging and visuals. Maintain a steady posting rhythm aligned with your brand purpose to engage authentically and build trust.

    4:30

  • Organic vs Paid Social Media

    Balance organic and paid social media to gain visibility while controlling costs. Organic posts build trust and community; paid campaigns reach new audiences and provide measurable results.

    5:22

  • Community Engagement and Brand Reputation

    Engage with followers by responding to comments and mentions to build trust and strengthen brand reputation; calmly address feedback and encourage participation with polls and user-generated content.

    3:36
06

Email Marketing

4 lectures • 16min

  • Fundamentals of Email Marketing

    Build a direct, permission-based connection with your audience through email lists, personalized messages, and automated campaigns to achieve high ROI and measurable results.

    4:53

  • Building and Segmenting Email Lists

    Build an ethical email list with opt-in consent, segment by behavior or preferences, personalize messages, and regularly prune inactive subscribers to improve engagement and deliverability.

    3:38

  • Crafting Effective Email Campaigns

    Craft effective email campaigns by optimizing subject lines, timing, and delivering value to your audience. Test and refine to boost open and click-through rates with content and calls to action.

    3:47

  • Email Metrics and Optimization

    Improve email campaigns by analyzing open rates, click rates, and conversions; test subject lines, timing, personalization, and ensure landing page alignment to boost engagement.

    3:29
07

Pay-Per-Click (PPC) and Online Advertising

4 lectures • 13min

  • Introduction to Online Advertising

    Explore online advertising across paid channels, including search ads, display ads, and remarketing, to target audiences, drive traffic and conversions, and measure performance across Google, Facebook/Instagram, and LinkedIn.

    3:29

  • Understanding PPC Model

    Learn how pay per click advertising works, paying only when users click, across search, social, and display networks, and how bidding, ad rank, and quality score drive results.

    3:20

  • Ad Copy and Targeting Fundamentals

    Align ad copy and targeting to reach the right audience by matching demographics, interests, and search intent, using headlines, body text, a compelling call to action, and testing variations.

    2:43

  • Analyzing Ad Performance

    Analyze ad performance by monitoring ctr, cpc, quality score, and roas to optimize budget, targeting, and ad copy. Continuously test variations to improve engagement, landing page experience, and profitability.

    3:02