Course Curriculum

Introduction to Social Media Marketing

1section
8lectures
1h 6mtotal

What you’ll learn

  • A brief overview of how Social Media Marketing works

  • How to get started with zero budget

  • Persona profile optimization for Social Media Marketing

  • Getting started with offering Social Media Marketing as a Service

01

Introduction

8 lectures • 1hr 6min

  • Introduction to Social Media Marketing

    Discover what social media marketing is, why it matters for businesses, and how online channels compare to traditional ones to attract customers and boost sales.

    8:24

  • Lesson 1 - The Challenge and the Opportunity

    The lecture outlines challenge of divided consumer attention and presents social media marketing as an international opportunity to deliver results with strategy, paid ads, content creation, visuals, and community management.

    5:00

  • Lesson 2

    Develop a social media marketing strategy aligned with business objectives, covering content creation, paid advertising, community management, public relations, and automation and integration.

    6:18

  • Lesson 3 - Getting Customers For Your Social Media Marketing Skills

    Learn strategies to attract clients for your social media marketing services, from free-trial ads and decision-maker networking to irresistible offers and education that demonstrates results.

    9:50

  • Lesson 4 - Choosing the Right Clients Avoiding the Wrong Ones

    Identify ideal social media marketing clients by evaluating quick results, repeat buyers, and high lifetime value, and avoid ones with long sales cycles, tight budgets, or poor fit.

    9:54

  • Lesson 5 - Starting With Zero Budget

    Identify your target audience, join relevant groups, and share valuable content to attract clients on a zero budget, while optimizing your profile with a business page link.

    7:06

  • Lesson 6 - Social Media Page Management Checklist

    Define the main role of your social media page within your business goals, and use content pillars, a brand voice, and posting frequency to drive engagement and awareness.

    11:47

  • Lesson 7 - Beginner Tips

    Learn to embrace challenges, while mastering page management, content creation, community management, and lead generation ads, and keep learning to stay ahead in social media marketing.

    7:20