Course Curriculum

Khaleeji Ads Specialist

8sections
54lectures
4h 55mtotal

What you’ll learn

  • التسويق على المنصات الخليجية

  • اعلانات تيك توك

  • اعلانات سناب شات

  • اعلانات اكس (تويتر)

01

Basics and Launch

10 lectures • 1hr 8min

  • Introduction to X & how to create X ads account

    3:02

  • X Ads Campaign Setup & Objective

    15:11

  • X Ad planning and how to create it

    5:29

  • X Ad Groups Bid Strategy Demographic Targeting Features and Placement

    11:48

  • X Ad Creative & Launch Campaign

    1:19

  • X Ads Analysis

    18:11

  • Retargeting by custom audience

    8:35

  • Prepare a mini-campaign plan for X

    1:39

  • Prepare 2 copies and 3 headlines for each ad + define KPIs

    1:42

  • Choose the appropriate objective for three realistic scenarios

    1:04
02

Targeting, Retargeting, and Reporting

3 lectures • 4min

  • Design Retargeting (30/7/3-day) segments and messaging

    1:46

  • Create a weekly report sheet including: Spend/Impressions/CTR/CPC/CPA/Campaign

    1:07

  • Analyze future A/B hypotheses on X (one variable at a time, duration

    1:34
03

Snapchat Ads — Basics and Setup

10 lectures • 1hr 18min

  • Introduction to Snapchat Ads

    3:58

  • Create Snapchat Ads account and Public profile & Payment method

    2:42

  • How to add admin in Snapchat Ads account

    2:29

  • Instant Ads objective

    5:54

  • Instant Ads advanced

    11:45

  • Snapchat bid strategy

    6:17

  • Create a Snapchat ad Campaign

    23:52

  • Ads analysis by ROAS (Return on Ad Spend)

    18:11

  • Design a Snap Campaign: Selecting a Objective, Audience, Bidding, Placements

    1:54

  • Setting up a Simplified Dashboard to Measure ROAS/CTR/Swipe-up

    1:07
04

Targeting and Measurement

3 lectures • 4min

  • Map Custom Audiences and LAL (if applicable), and map retargeting messages based

    1:41

  • Create a checklist for tracking conversion events (if the system includes

    1:21

  • Review the results of hypothetical campaigns and make a decision to pause

    1:18
05

TikTok Ads — Basics and Structure

10 lectures • 43min

  • Introduction to TikTok Ads

    2:06

  • Create a TikTok Business Manager

    4:33

  • TikTok Business Center interface

    3:19

  • Create a TikTok Business Account

    7:44

  • Dashboard of TikTok Business Manager

    3:20

  • Campaign of TikTok Business Manager

    4:01

  • Tools and Analytics of TikTok Business Manager

    2:13

  • TikTok Advertising Objective & Campaign Budget

    12:24

  • Design a Creative Brief for three short videos (Hook first 2–3 seconds

    1:47

  • Define a complete campaign structure + budget allocation for the first 14 days

    1:29
06

Advanced Settings and Conversion

11 lectures • 1hr 26min

  • Create a TikTok Ad (Reach, Community interactions and Video Views)

    19:18

  • Create a TikTok Ad (Lead Generation)

    9:20

  • TikTok Pixel Setup

    8:59

  • Create a TikTok Ad (Website Conversions)

    4:47

  • Create a TikTok Ad (Traffic)

    6:00

  • TikTok Split Test

    3:47

  • Custom Audience and Lookalike Audience on TikTok

    4:50

  • Create a TikTok Ad on Mobile

    7:31

  • Ads analysis by ROAS (Return on Ad Spend)

    18:11

  • Events + UTM Map + Conversion Campaign Structure with Three Ad Sets

    1:37

  • Setting Up a Split Test Plan: Variable, Hypothesis, Test Duration, Metric

    1:28
07

Unified X/Snap/TikTok Project

4 lectures • 6min

  • Set up a campaign with a Traffic/Website Conversions objective

    1:55

  • Build an Instant/Conversions campaign with placement selection, KPI definition

    1:41

  • Design a Leads/Conv campaign with 2–3 videos (different hooks), a 14-day budget

    1:56

  • Upload outputs to a unified file + sample Reports snapshot

    0:52
08

Reports, Review, and 14-Day Plan

3 lectures • 5min

  • Create a unified weekly reporting template across all three platforms

    1:12

  • 14-Day Post-Launch Operational Plan: Test Schedule, Stop/Expand Thresholds

    2:03

  • Improvement Points + Buffer to Rewatch Difficult Sections (Pixels/ROAS/Budgets)

    1:26