Course Curriculum

Learn Facebook Ads & Facebook Marketing

4sections
27lectures
1h 43mtotal

What you’ll learn

  • How to successfully maximize your ROI utilizing Facebook Ads & Marketing

  • Students will Learn Facebook Marketing from Beginer to Advanced Levels

  • Dive Deep into Facebook Ads Manager

  • Optimize your Facebook Ads to maximize your ROI

  • Get a detailed walk through of the Facebook Ads Manager

  • Expert knowledge of Advertising tools to build your best campaign

01

Facebook Marketing & Ads Level 1

6 lectures • 24min

  • Incorporating your Business onto Facebook

    Incorporate your business on Facebook to build a free page, publish posts, reach a targeted audience with Facebook insights, and run ads that foster brand loyalty and daily customer interaction.

    1:53

  • Incorporating Photos & Videos Into Facebook Pages

    Learn how to upload and organize photos and videos on a Facebook page, create albums, add captions and tags, customize thumbnails, and publish with playlists and series for engaging branding.

    9:13

  • Facebook Page Updates

    Learn to create Facebook page updates using photos, videos, backgrounds, emojis, and location, then pin or unpin posts to the top, edit or delete, and boost engagement.

    3:50

  • Facebook Posts: Pins

    Pin posts to the top of your Facebook page to highlight content with a blue thumbtack, unpin by replacing it with another post for your marketing campaign.

    1:36

  • Scheduling Posts

    Learn to schedule Facebook posts using publishing tools, set future dates and times, and manage drafts, news feed distribution, and rescheduling to keep your page active without constant posting.

    2:46

  • Creating Calls to Action

    Add and test call to action buttons on your Facebook page to drive engagement with actions like send message or contact us. Switch between formats and edit or delete buttons.

    5:08

  • Facebook Ads & Marketing Module 1

    Activity
02

Facebook Marketing & Ads Level 2

7 lectures • 26min

  • Proven Professional Methodologies Within Facebook

    Learn proven professional methodologies for Facebook marketing, including planning consistent posts, posting timely and relevant content, reviewing performance, concise messaging, and calls to action to engage followers.

    3:57

  • Creating Facebook Events

    Create and promote Facebook events to inform your audience, set online or offline details, add photos and description, schedule times, invite co-hosts, and drive engagement with posts.

    5:31

  • What’s FB live?

    Connect with your audience using Facebook Live on your page, then configure sharing options, title, description, mic and camera, and tools like polls, questions, and screen sharing.

    3:29

  • Boosting Your Business Posts

    Boost your posts into ads by using post boosting, choosing an objective, adding a learn more button, refining your audience, and previewing across devices before publishing.

    4:59

  • Reach Ability with Engaging Polls

    Create engaging polls on Facebook to boost reach and audience interaction by using the poll feature, adding two options, visuals, setting a duration, and tracking responses.

    3:09

  • Ratings & Reviews

    Manage ratings and reviews on your Facebook business page to influence customer perception. Respond to reviews, engage with customers, and handle negative feedback to turn experiences into positive outcomes.

    3:02

  • Terminology of Facebook Advertising

    Learn essential Facebook advertising terms, including clicks, click-through rate, impressions, reach, frequency, CPC, and cost per 1000 impressions, and understand ad fatigue and basic optimization concepts.

    1:59

  • Facebook Ads & Marketing Module 2

    Activity
03

Facebook Marketing & Ads Level 3

3 lectures • 8min

  • Creating an Advertising Account

    Create and configure a Facebook advertising account via business manager, assign access and permissions, share with agencies, and set time zone and currency to enable campaign creation and management.

    2:49

  • Pointers for Crafting a Fabulous Ad

    Craft compelling Facebook ads by focusing on precise targeting, clear copy, and a strong call to action that aligns with the image. Test variations to optimize likes, comments, and conversions.

    3:04

  • Campaign Ad Objectives

    Select the campaign objective at the top level to define the desired action, from reach and awareness to website clicks, app installs, video views, lead generation, and store visits.

    2:18

  • Facebook Ads & Marketing Module 3

    Activity
04

Facebook Marketing & Ads Level 4

11 lectures • 44min

  • Facebook Targeted Advertising

    Learn Facebook targeted advertising by using location, demographics, interests, behavior, and connections, then build custom audiences from your customer data to precision target ads.

    5:03

  • Choose Your Primary Audience

    Target your Facebook ads by defining a precise primary audience through location, age, gender, and demographics in Ads Manager, save and reuse audiences for efficient campaigns.

    5:23

  • Interest Targeting Audience Refinement

    Refine your Facebook ads with interest targeting, using user data to reach audiences sharing interests like advertising, architecture, and aviation, and monitor estimated reach.

    2:41

  • Behavior Targeting Audience Refinement

    Refine Facebook ad audiences by selecting behavior targets, like internet browser use and Chrome access, then use connections and advanced combinations to tailor reach.

    3:40

  • Choosing an Ad Budget

    Set a budget for your Facebook ads, choosing daily or lifetime limits, and optimize delivery with start and end dates, cost control, and scheduling to test and boost impressions.

    3:19

  • Ad Placement Management

    Explore Facebook ad placements, compare automatic versus manual placements, and tailor reach across feeds, stories, search, messages, instant articles, and audience network across mobile and desktop.

    4:06

  • Ad Creative Selection

    Create and optimize your Facebook ad by naming it and selecting page and Instagram identity. Choose media formats, refine copy, url, and cta, and set up pixel tracking for previews.

    5:59

  • Existing Ad & Campaign Management

    Edit existing ads and campaigns in Facebook Ads Manager to refine names, imagery, text, and budgets, using real-time previews and reviews before publishing.

    5:35

  • Ad Report Creation

    Learn to create and customize Facebook ad reports by selecting metrics, arranging columns, saving and exporting reports, and sharing them via Ads Manager.

    2:39

  • Guide to Interpreting Your Success Metrics

    Learn to interpret Facebook ads metrics with the ads manager, tracking CPC, impressions, frequency, clicks, and cost per conversion to optimize traffic.

    3:57

  • Improving Ad Results

    Learn how to craft compliant Facebook ads by following advertising policies, minimizing text in images, ensuring landing pages match offers, and passing the review process before submission.

    2:03

  • Facebook Ads & Marketing Module 4

    Activity