Course Curriculum

Learn Social Media Marketing in under 30 minutes

4sections
15lectures
31mtotal

What you’ll learn

  • What social marketing is ?

  • How to create a strategy

  • What is the best platform to use

  • Why to use Social media advertising

  • What Social listening and bookmarks are

01

Learn what Social media marketing is , the strategy and how to plan

4 lectures • 8min

  • Introduction

    Master core social media marketing concepts for beginners, from planning and publishing posts to paid advertising, social listening, and analytics, helping your business create standout content.

    0:50

  • What is social media marketing

    Understand what social media marketing is, its benefits and downsides, and how to use channels and your website to promote products, build brand awareness, and engage customers.

    1:51

  • Social media strategy

    Define your social media goals and target audience, set a budget, analyze competitors, and choose platforms to ensure brand voice and content align with smart, time-bound objectives.

    3:03

  • Planning and publishing

    Plan ahead by allocating weekly time to create content, track trends and hashtags, and schedule posts across platforms using tools like Hootsuite, Buffer, Sprout Social, and Sendible.

    1:53
02

The right platform and content to stand out

4 lectures • 9min

  • What platform for what?

    Discover how Twitter enables community building and customer dialogue, Facebook supports brand updates and events, Instagram spotlights brands through strong visuals, LinkedIn fuels networking, Pinterest drives traffic.

    2:41

  • Types of content

    Learn about the types of content: articles, blogs, guides, ebooks, infographics, photos, videos, stories, contests, testimonials—and how each benefits you on Facebook, Twitter, Pinterest, and LinkedIn with calls to action.

    2:07

  • Making content stand out

    Make content stand out by delivering value, staying relatable, and offering a unique perspective; post regularly with visuals, intriguing titles, and a clear call to action to attract customers.

    1:49

  • Hashtags and how to use them

    Learn how hashtags use the pound symbol to connect content with keywords, boosting engagement and brand visibility, with four tips: use #, stay relevant and short, tailor counts by platform.

    2:08
03

Improving your Social media presences

5 lectures • 9min

  • Advertising and promoting

    Explore paid social advertising, including ad types, targeting options, and budgeting. Learn to set budgets, promote posts or profiles, and drive website traffic to the right audience cost-effectively.

    3:04

  • Social listening

    Discover how social listening tracks brand mentions, analyzes insights, and uses monitoring tools to improve engagement. Act quickly on complaints, show appreciation for feedback, and demonstrate improvements customers suggested.

    1:19

  • Social bookmarking

    Explore social bookmarking to create back links to your social media and websites, research high-traffic bookmarking services, and submit bookmarks to boost search engine ranking and brand exposure.

    2:22

  • Social media integration

    Link newsletters, your website, and press releases to social media platforms to boost brand awareness, drive site traffic, and strengthen SEO.

    1:40

  • Social networking services

    Discover social networking services that connect people with shared interests and help brands reach audiences. Learn three types: social connections (Facebook, Twitter), multimedia (YouTube, Flicker), and professional sites (LinkedIn).

    1:01
04

The technical bits

2 lectures • 5min

  • SEO

    Learn what SEO is and why it matters for social media, and how to optimize profiles, links, and visuals to drive traffic, improve rankings, and refine strategy through analysis.

    1:26

  • Analytics and reporting

    Learn analytics and reporting across social platforms and use cross-platform tools like HootSuite to interpret insights such as Twitter impressions, Facebook reach, Instagram insights, LinkedIn job roles, and Pinterest engagement.

    3:25