Course Curriculum

Learn YouTube Ads & Marketing

2sections
17lectures
1h 4mtotal

What you’ll learn

  • Learn Youtube Ads & Marketing

  • Create Organic Youtube Campaigns

  • Create Youtube Paid Ads & Marketing Campaigns

  • Understand Youtube Ads & Marketing Analytics

01

YouTube Ads & Marketing Level 1

12 lectures • 49min

  • YouTube Standards & Practices

    Optimize YouTube videos by setting public visibility, enabling embedding, and using unlisted or private options; craft titles, descriptions, tags, and thumbnails to improve discoverability and grow your business.

    4:22

  • Introduction to YouTube Advertising

    Discover how YouTube ads are selected via bidding, where highest bid wins and ads appear before videos or as banners, with revenue sharing influenced by demographics, keywords, and channel stats.

    3:37

  • YouTube Expectations

    Set subscriber milestones and video views targets to grow your channel and earnings on YouTube. Publish consistently, study top creators, and test what works to build daily or weekly viewership.

    1:51

  • YouTube Business Account Creation

    Explore YouTube Studio analytics to view the overview of metrics, adjust date ranges from seven days to lifetime, and analyze reach, engagement, and audience demographics to optimize channel performance.

    2:33

  • Creating Your Brand

    Upload and customize your YouTube brand assets in creator studio, including the cover photo, channel icon, description, business email, location, and links to build credibility and professionalism.

    5:47

  • Optimizing & Uploading

    Upload videos from the channel dashboard, set a precise title and description (up to 5,000 characters), and configure thumbnail, tags, audience, education category, privacy, cards, and end screens.

    5:46

  • Video Links

    Learn to use YouTube Studio to add cards and end screens that promote your videos and channel, linking playlists, polls, or external sites for engagement.

    6:59

  • Video Comments

    Learn how to use comments on YouTube to engage viewers, like, dislike, and reply, and post links to market other videos and grow your channel.

    2:21

  • Video Translations

    Edit videos for high quality using beginner tools, remove long pauses, choose scripted or unscripted delivery, and follow YouTube's recommended export settings with consistent sound and branded intro and outro.

    5:04

  • Playlist Creation

    Create and manage YouTube playlists in YouTube Studio by adding videos, setting privacy, writing descriptions, rearranging content, and sharing links to boost viewer engagement.

    4:34

  • Interact With Your Fans

    Interact with your viewers by viewing and replying to comments to gauge their interests and encourage continued viewing, while using filters and community settings to manage comments and audience feedback.

    3:40

  • Managing the Creator Studio Dashboard

    Manage your YouTube creator studio dashboard to monitor video performance, access analytics, monetize content, add subtitles, and engage through comments with ease.

    2:38

  • YouTube Ads & Marketing Level 1 Quiz

    Activity
02

YouTube Ads & Marketing Level 2

5 lectures • 14min

  • Video Ad Engagement

    Create engaging YouTube ads by grabbing attention in the first five seconds, preventing skip with authenticity, a clear call to action, and high-quality visuals.

    2:43

  • Strategies for Getting Subscribers

    apply clear calls to action, request feedback in comments, and prompt subscription with a visible subscribe button and notification bell; create remarkable intros, varied titles, and thumbnails, and publish regularly.

    2:54

  • YouTube Analytics

    Analyze YouTube analytics in YouTube Studio’s analytics tab to view reach, engagement, and audience data, and customize date ranges from seven days to lifetime to inspect views and traffic sources.

    2:47

  • How to Get Results with Your Content

    Create original, high-value YouTube content tailored to your audience with a clear call to action to subscribe and hit the notification bell, ensuring videos are educational and easy to understand.

    3:59

  • New Video Content Strategies

    Learn new video content strategies to boost YouTube success by monetizing immediately upon upload, maximizing watch time, encouraging likes, sharing across platforms, and using playlists to drive views.

    2:06

  • YouTube Ads & Marketing Level 2 Quiz

    Activity