Course Curriculum

Linkedin 101 – Social Media Basics⎢Certificate course 2025

8sections
81lectures
15h 41mtotal

What you’ll learn

  • Learn the basics of all Linkedin features necessary to achieve success, in a clear and short overview from an expert

  • Step by step process of opening a linkedin account and designing it to achieve high response rates, which you can share with your employees

  • Learn how to optimize your profile to get a high conversion and response rate

  • Generate High quality leads at a massive discount & how to achieve a 90% reply rate

  • Full copy paste scripts and steps to use for your own Linkedin lead generation

  • How to sell online through Linkedin step by step

  • Focus on helping local business owners get more clients - Local Lead Generation

  • Get a job in lead generation

  • Starting a Linkedin page & Free hacks to get Linkedin Premium

  • B2B Sales & Lead generation - Starting from local, then scaling to national businesses, and multinational

  • Behind the scenes from global experts: General managers to VP's from companies like Reddit, Google, Bundesliga, ...

01

Introduction

8 lectures • 1hr 23min

  • My Story: 7 Steps to Success

    Learn seven steps to success—from investing in yourself and mentoring to defining your why, setting core values, and embracing entrepreneurship—to pursue bold goals and personal growth.

    6:18

  • Your Team of Instructors

    Meet the team of instructors behind Linkedin 101, offering a holistic, expert-led course from a 50-plus person company, with diverse perspectives and 24-hour response support.

    1:49

  • The 4 Stairs of Learning Competence

    Explore the four stairs of learning competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence, and how the Brazilian jujitsu analogy shows when practice moves skills into automatic use.

    4:23

  • Coaching and Accountability sheet by ELITEx

    4:38

  • Google StartupGrind Zurich - Keynote (My Story Extra)

    Brian details his ascent from antwerp to founding lightning video editors and scaling video marketing to drive multinational sales, while introducing the why not three framework for work life balance.

    1:04:47

  • Request content here, Course Updates, and 24/7 Support with QnA

    0:42

  • Share your testimonial and win a 1-on-1 coaching call

    0:07

  • 1-on-1 training options

    0:13
02

Testimonials

2 lectures • 1min

  • Testimonial 1-on-1 ELITEx - A.

    Elvira tests an on-premises solution like Clickfunnels tailored for diverse clients, enabling selection of suitable companies and offering clear, actionable advice she found invaluable.

    0:46

  • Testimonial 1-on-1 ELITEx - A. (Full interview)

    Activity
03

Linkedin Essentials

10 lectures • 36min

  • Goal of this section

    1:21

  • Cold Call Essentials Tools + Handling Objections + Email Sequence

    0:39

  • LinkedIn: History & Context

    Trace LinkedIn's history from its 2002 founding by Reid Hoffman to its 706 million member status and Microsoft acquisition, highlighting profitability, homepage-driven signups, and its professional context.

    2:26

  • Linkedin Groups & How to advertise on Linkedin Advertising

    Trace LinkedIn’s 2002 origins to a professional network, groups for experts, and b2b ads driving lead generation. Learn how acquisitions like SlideShare and Pulse and early profitability shaped its growth.

    4:00

  • Lead Generation, Prospecting Basics & 4 Types of Buyers

    Develop clear outreach scripts for lead generation across social platforms and calls, and classify buyers into ready, shopping, curious, and not buying to optimize conversions.

    5:27

  • 1. How to make a Linkedin Account

    Sign up for LinkedIn by entering email, creating a password of six or more characters, and verifying your image. Then connect with people to access your account on mobile.

    3:03

  • 2. How to Design a High converting Linkedin account to look Premium

    Learn to design a premium LinkedIn profile by optimizing your profile photo and background, detailing experiences with clear descriptions, media links, and a concise about section, and skills and endorsements.

    8:26

  • 3. How to activate Linkedin premium Trial for 30 days unlimited search

    Activate a one-month LinkedIn premium trial to grow your network with features like unlimited search, 15 email messages, and online video, and set reminders to cancel before charges.

    2:45

  • 4. B2B & B2C Lead generation Case study example: Linkedin Outreach + Script

    Learn to identify master's students in business and digital marketing, reach out via personalized LinkedIn connections and invitations, target top cities, and use a tailored note to scale outreach.

    3:40

  • 5. B2B: The #1 Plugin to reach the biggest CEO’s in the world and get responses

    Learn to use a LinkedIn sales extension to identify executives, such as CEOs and founders, personalize invitations, copy outreach URLs, and send messages to secure responses.

    3:51
04

11 ways to find Daily leads on Linkedin

11 lectures • 18min

  • P1 - Intro - Optimize your profile

    Optimize your LinkedIn profile with a complete, up-to-date page, a clear picture, and a compelling about section to attract daily leads and highlight company specialties.

    3:23

  • P2 - How to view who else is viewing

    Discover the people also viewed section to find up to 10 prospects similar to the target profile and boost visibility for lead generation.

    1:07

  • P3 - Find out who viewed your profile

    Learn how to use LinkedIn's who viewed your profile insights to convert profile views into business leads, comparing basic and premium features and exploring a 30-day premium trial.

    1:43

  • P4 - Why you should start endorsing

    Endorsements recognize professional ability and generate and nurture leads by looking at the endorsements of your existing connections, using compliments to break the ice and spark conversations.

    1:15

  • P5 - Lead recommendations hacks and secrets

    Learn how lead recommendations boost lead generation by leveraging your sales preferences, search history, and profile interactions. Access requires Sales Navigator, and you can try a trial before subscribing.

    0:55

  • P6 - Utilizing your own content

    Post concise, seo-friendly updates on LinkedIn to grow your brand and establish industry expertise. Spend a minute daily crafting relevant, category-tagged content and tag others to boost visibility.

    1:18

  • P7 - Utilize everybody else's content

    Engage on LinkedIn by commenting, sharing, and learning from others' content to establish your expertise and attract potential customers.

    1:09

  • P8 - Linkedin Groups Lead gen hacks

    Identify ready-made LinkedIn groups aligned with your buyer persona to access higher-quality leads; private by default, post tailored messages in the group discussion tab.

    1:25

  • P9 - using referrals

    Learn how to give and get referrals to grow your business by introducing yourself to new connections and seeking warm leads.

    1:28

  • P10 - Searching for leads specific to you

    Search LinkedIn for leads by starting with people you may know, then explore recommendations, people also viewed, and endorsements to identify warm prospects; use filters or Sales Navigator for targeting.

    2:57

  • P11 - Advanced filters and how to activate them

    Explore advanced search filters in Sales Navigator to target leads by keywords in their updates, define your persona, and reach 100 leads a day.

    1:45
05

The most common 7 Startup Roles, which you need to be aware of when starting

10 lectures • 28min

  • Why is it essential to know these 7 roles for lead generation

    0:31

  • 1.4 The most common 7 Startup Roles, which you need to be aware of when starting

    Identify the seven startup roles you should know when starting, and learn how a small team with a tight budget covers multiple responsibilities to drive early success.

    1:08

  • 1.4.1 Role 1 - CEO - Chief Executive Officer

    Explore the CEO role as the dreamer who drives passion, sets culture, and motivates teams while overseeing resources and operations. See how leadership by example and media relations shape success.

    4:10

  • 1.4.2 Role 2 - CFO - Chief Financial Officer

    discover the role of the CFO in startups, covering budgets, forecasts, P&L analysis, financial reporting, and tax strategies, and learn what experience and credentials matter.

    2:06

  • 1.4.3 Role 3 - CSO - Chief Sales Officer

    Lead the overall sales strategy, manage and recruit the sales team, and build long-term relationships with key customers and strategic partners using tracking tools.

    5:28

  • 1.4.4 Role 4 - CMO - Chief Marketing Officer

    Explore the chief marketing officer's role in leading marketing strategy, shaping brand identity, and storytelling across online and offline initiatives to boost sales, awareness, and perception.

    4:46

  • 1.4.5 Role 5 - CCO - Chief Creative Officer

    Explore chief creative officer role, designing app branding and visuals, aligning online messaging with branding guidelines; notes internships at Pixar, Disney, Warner Brothers, education and experience paths in digital media.

    2:33

  • 1.4.6 Role 6 - CTO - Chief Technology Officer

    Define the chief technology officer as the tech leader who builds products, manages IT and infrastructure, and drives digital development and software projects with machine learning, AI, and data management.

    2:06

  • 1.4.7 Role 7 - COO - Chief Operation Officer

    Learn how the chief operating officer oversees daily operations, finances, legal recruitment, and policy communication, reports to the CEO on events, and drives expansion into international markets to optimize productivity.

    2:06

  • 1.4.8 Other roles and Closing remarks

    Explore how to manage other roles beyond the seven core roles, including hiring, budgeting, outsourcing, and using time doctor or hubstaff to track tasks for startup productivity.

    2:51
06

Lead Generation Ideas - Content Marketing

29 lectures • 1hr 13min

  • 0 Introduction - How to Create Content Strategies

    Develop content strategies that attract warm leads and have clients come to you, reducing cold outreach; explore SEO and content marketing and build a content calendar to generate referrals.

    2:48

  • 1 - Intro + How tos - Effective Strategies of Lead Generation

    Master lead generation by posting how-to content on social media, especially LinkedIn, to attract leads to you with no gear, using topic ideas inspired by influencers.

    1:56

  • 2 - Content curation + Case studies

    Explore content curation across LinkedIn, YouTube, Reddit, Facebook, and Instagram to grow followers and warm leads, and learn why unique case studies—like a marketing agency's Facebook ads—tend to go viral.

    1:34

  • 3 - Charts & Graphs + E-books

    Share relevant complex data with charts on LinkedIn to attract followers and generate leads, using proprietary video retention insights, and offer 50-page ebooks free to commenters.

    2:02

  • 4 Email Newsletters

    Convert newsletter content into social posts by splitting newsletters into parts for daily or multi-day updates, and highlight high-converting elements for lead generation on LinkedIn.

    1:25

  • 5 Illustrations + Books

    Leverage cartoons and illustrations to make your posts engaging and shareable, then use short book summaries to provide value and attract warm leads.

    2:14

  • 6 Tool Reviews

    Discover how tool and software reviews engage audiences across social platforms, especially on LinkedIn, and compare options like Skillshare versus HubSpot to generate warm leads.

    1:24

  • 7 Giveaways + FAQ + QnA

    Explore effective giveaways on LinkedIn, including lifetime access to software or CRM, to generate leads. Learn how faq posts and live Q&A sessions across platforms build credibility and warm leads.

    3:09

  • 8 Webinars

    Leverage live webinars as one-to-one, workshop-style sessions in 30–45 minutes to address audience pain points, engage with Q&A, and convert leads, with automated options only after data proves ROI.

    3:30

  • 9 Guides + Dictionaries

    Learn how guides and dictionaries on social media spark comments, attract leads, and streamline onboarding by sharing business, software, and industry terminology guides.

    2:41

  • 10 Day in the life posts

    discover day in the life posts on LinkedIn and Reddit to stay on followers' radar by sharing lessons and stories with a strong headline.

    1:16

  • 11 Infographics

    Master the art of infographics using Canva, Photoshop, or Illustrator, post for 30 days to attract design clients and generate leads on LinkedIn, Facebook, and Instagram.

    2:57

  • 12 Interviews & Podcasts

    Discover how interviews and podcasts build thought leadership, establish industry connections, and generate warm leads and referrals through get to know calls and value-driven conversations.

    2:48

  • 13 Lists

    Explore popular LinkedIn lists, including vc investors in San Francisco, Amsterdam, and Berlin, often shared as excel spreadsheets. Our community's 1800 business niches list fuels brainstorming, creativity, and leads.

    1:44

  • 14 Mindmaps

    Discover how mind maps visually share information to attract high-quality leads. Build step-by-step mind maps that guide audiences through starting a business in a country, adding value with practical resources.

    1:19

  • 15 Memes + Online games

    Post relevant memes and online games on LinkedIn to boost engagement and attract potential leads. Use a story and quizzes to warm prospects for business conversations.

    2:21

  • 16 Applications

    Identify and build helpful tools and plugins—Google Chrome extensions, Shopify plugins, Canva add-ons—to attract and convert leads, balancing free and paid models with strong user experience.

    2:49

  • 17 Opinion Posts

    Craft opinion posts that trigger emotions on social media to share perspectives on political issues or tech topics while backing your stance and anticipating repercussions.

    3:05

  • 18 Vlogs

    Analyze how vlogs thrive on different platforms by navigating each algorithm, from YouTube to LinkedIn. Explore a 30-day LinkedIn vlog challenge for business-focused engagement and creator opportunities.

    2:29

  • 19 Different Type of Videos

    Explore how video types rely on storytelling and clear audio, with data-driven consistency guiding what works, from luxury formats to smartphone and drone footage that attracts leads.

    4:06

  • 20 Templates

    Explore the templates strategy for social media and marketing, including Canva, Photoshop, and Illustrator, with free monthly templates and automated delivery via newsletters or groups to nurture leads.

    2:36

  • 21 Surveys

    Learn how to design industry-specific surveys to gather valuable data and boost engagement. Discover how LinkedIn's polling feature increases profile visibility and generates leads.

    1:38

  • 22 SlideShares

    Explore slide shares on LinkedIn as scalable templates that save time, attract warm leads from startups and investors, and stay public for easy sharing.

    2:23

  • 23 Quotes

    Discover how industry-specific quotes attract influencers and save time by compiling targeted quotes. Build a 30-day content plan using 10 quotes per industry to spark posts and ease writer's block.

    2:45

  • 24 Quizzes

    Explore how quizzes captivate audiences and go viral on social media, with opt-in data, newsletters, and warm leads, plus health and product promotion examples from BuzzFeed-inspired formats.

    2:21

  • 25 Polls

    Learn how to use polls on LinkedIn, Instagram, TikTok, and YouTube to grow your community, generate leads, and drive engagement with industry-wide questions and platform-specific strategies.

    2:35

  • 26 Podcasts

    Leverage the impact talks podcast to connect with industry experts from olympians to SpaceX engineers through interviews, building social proof and leads while delivering expert-backed content for students.

    4:57

  • 27 User-Generated Content

    Harness user generated content to engage your community, attract leads, and boost sales by inviting video testimonials, how-to tutorials, and content submissions across groups, pages, and social platforms.

    3:57

  • 28 Company News

    Position company news as a key content strategy to engage your community, attract investors and potential clients, and share podcast highlights, newsletters, product updates, events, and articles across social media.

    1:55
07

Expert Interviews & Keynotes

9 lectures • 11hr 40min

  • Highlights Interview Human Connection Expert

    Explore the science of human connection across extrovert and introvert experiences, linking loneliness and stress to three loneliness orbits and building meaningful LinkedIn networks.

    15:29

  • Interview with a Human Connection expert

    Explore how human connection sustains wellbeing and fuels startup success, from loneliness to collaboration and authentic networking in a remote world.

    1:27:32

  • Highlights Interview Reddit & Google Executive

    Explore leadership insights from Harald Klein, executive vice president of global advertising at Reddit, on strategy, energy, and leveraging strengths to scale Google ads and impact.

    14:13

  • Interview with Reddit President Global Advertising

    Explore how Reddit leverages passionate communities to drive action, with insights on global advertising, community moderation, and karma as a trust signal.

    1:51:52

  • NJ: Starting a business & how to manage 200k in ad revenue and build a scaleup

    Discover how Blankest founders transformed a simple mobile reading concept into a scalable business through early co-founders, customer research, lean product design, strategic marketing, and strong culture.

    2:12:49

  • Interview with ER Doctor turned Tech Founder

    An ER doctor turns tech founder, applying lean Kaizen and continuous improvement to empower front-line staff; evolving to industry-agnostic enterprise software for idea, incident, and KPI management.

    1:58:10

  • PL: Starting a career in sales & Closing multi-million pound deals in Football

    Learn how to build a career in sports sales and close multi-million pound football deals, from events to global media rights with Bundesliga International, including sponsorships and global expansion.

    1:39:14

  • TU: Chief Procurement Officer - How to sell to corporate

    Explore how a chief procurement officer leads global sourcing, advances sustainability through the sustainable procurement pledge, and collaborates with startups to improve corporate supply chains.

    1:45:35

  • MC: Former eBay Executive Interview

    Hear a former eBay executive discuss leadership, product strategy, and empowering engineers, with insights on owner mindset, recruiting, and sustaining innovation across tech companies.

    15:02
08

What's next?

3 lectures • 3min

  • Join our Private Facebook Community

    0:30

  • Bonus ELITEx Ads idea generator - Lifetime deal for members

    0:31

  • Testimonial Community

    Leverage the testimonial community to optimize Facebook advertising, save on costly consultations, and gain weekly calls, screen shares, and feedback on budgeting, audiences, and ad creative.

    1:33