Course Curriculum

LinkedIn and AI Marketing: Lead Generation for B2B Sales

1section
12lectures
5h 11mtotal

What you’ll learn

  • Advance from basic LinkedIn users to sophisticated social sellers.

  • Increase LinkedIn sales by starting trust-based conversations without being salesy.

  • Leverage AI tools like ChatGPT for enhanced engagement.

  • Apply knowledge in real time to your LinkedIn activities.

01

Introduction

12 lectures • 5hr 11min

  • Social Selling Foundation, Tools, Philosophy, and Mindset

    Overview of Social Selling: Defining the concept and its importance in the digital age. Establishing the Right Mindset: Shifting from traditional selling to creating value and trust online. Settings & Privacy Introduction to Essential Tools: LinkedIn features and AI-enhanced tools. Prompt: Developing Your AI Buyer Persona Prompt: Tool Instructions

    38:30

  • Profile Development from Resume to Resource

    Transforming Your Profile: Techniques to evolve from a resume-focused to a resource-oriented profile. Highlighting Value: Strategically positioning your skills and offerings to attract ideal clients.

    26:14

  • Content Curation and Engagement

    Effective Content Strategies: Identifying and curating content that resonates with your audience. Engagement Tactics: Best practices for interacting with posts and maximizing visibility.

    30:35

  • Taking Inventory of 1st Degree Connections

    Analyzing Connections: Methods to assess and categorize current connections for targeted outreach. Engagement Planning: Developing strategies to deepen relationships and foster engagement.

    39:44

  • Mastering LinkedIn Search

    Advanced Search Techniques: Utilizing LinkedIn's search capabilities to find and connect with the right prospects. Using Filters Effectively: Tips for leveraging advanced filters to refine search results.

    15:00

  • Client Referrals

    Generating Referrals: Strategies for encouraging satisfied clients to make introductions. AI Integration: Using AI prompts to craft personalized messages that get referrals.

    17:53

  • Networking Partners

    Identifying Potential Partners: Criteria for finding and connecting with potential networking partners. Collaborative Opportunities: Exploring mutual benefits and setting up partnership frameworks.

    9:57

  • Prospect by Content and Influencer

    Content as a Lead Tool: Developing content that attracts and converts prospects. Leveraging Influencers: Strategies to engage with industry influencers and their engaged network to expand reach.

    26:57

  • Prospect by Interview and Polls

    Interactive Prospecting: Utilizing LinkedIn polls and interviews to engage and attract leads. Analyzing Responses: Techniques to interpret poll results and feedback to start sales conversations.

    25:33

  • Prospect by Events

    Event-Based Networking: How to use LinkedIn Events to find and connect with prospects. Creating Impactful Events: Tips for organizing and promoting events that attract the right audience.

    27:35

  • Day in the Life of a Social Seller

    Integrating Practices: Applying learned skills to a typical day of a social seller. Writing Social Selling Plan: Strategies for staying updated with LinkedIn and AI advancements.

    37:02

  • Review Plans and Success Stories

    Each Participant will Present Their Plan: Their commitment to implementing their learned skills. Sharing Success Stories: Each participant will share one success throughout the 12 Sessions.

    15:53