Course Curriculum

LinkedIn for Doctors & Health Professionals

8sections
32lectures
1h 3mtotal

What you’ll learn

  • Supercharge your impact, influence and income- for free!

  • Establish an All Star Profile that stands out from your competition

  • Discover untapped opportunities for career, business collaboration or research

  • Drive traffic to your website and patients to your clinic

01

Welcome!

1 lecture • 1min

  • Welcome

    Dr. Andrew Fire introduces LinkedIn for doctors and health professionals, guiding you to build an all-star profile and engage your network to position yourself professionally.

    1:09
02

Module 1- Essentials of LinkedIn

5 lectures • 9min

  • Snapshot

    Discover what LinkedIn is, how it grows your network and influence, and how to open your LinkedIn account. Use embedded checklists and cheat sheets to track progress and receive updates.

    1:05

  • Course Checklist

    Activity

  • What Is LinkedIn? Who are its Users?

    LinkedIn is a professional networking platform that lets users connect, share information via posts and articles, and find jobs, with free access and paid upgrades for more services.

    2:43

  • What Can LinkedIn Do For You & Your Career

    Build visibility for your health practice with a standout LinkedIn profile. Engage through groups and direct messages to connect with patients, referrers, and collaborators.

    2:38

  • Open Your LinkedIn Account

    Create and verify a LinkedIn account, adjust privacy settings for visibility, disable profile edit alerts, customize a clean public profile link, and set up the LinkedIn app.

    2:21
03

Module 2- Establish Your All Star Profile

7 lectures • 15min

  • Snapshot

    Discover how to build an all-star LinkedIn profile for doctors and health professionals, plan and create your images and text, and launch or revamp your profile with guided steps.

    0:47

  • What's An All Star Profile?

    An all-star profile signals professionalism to the LinkedIn algorithm with two images, five text blocks, and fifty connections, ensuring the first 150–200 characters highlight qualifications, care, and contact info.

    2:52

  • Profile Planner

    Activity

  • Brainstorming Basics

    Brainstorm your professional identity as a doctor or health professional by answering key questions about your work, impact, and motivation, then apply insights to your LinkedIn profile.

    1:41

  • Headshot & Background Images

    Learn to build a trustworthy LinkedIn profile with a professional headshot (500x500, circle) and a complementary background image, using proper lighting, centered framing, and a warm smile.

    3:23

  • Headline, Summary, Experience, Education & Skills

    Craft a compelling LinkedIn profile for doctors and health professionals by building a keyword-rich headline, an elevator-pitch summary, experience, education, and skills, using a profile planner to go live.

    4:58

  • Launch Your Profile

    Launch your LinkedIn profile by using a profile planner, editing via the profile dashboard, uploading headshot and background images, and adding name, headline, location, summary, media, experience, education, and skills.

    1:38
04

Module 3- Establish First Degree Connections

4 lectures • 7min

  • Snapshot

    Explore the types of connections on LinkedIn and how they fit your strategy. Learn to establish first-degree connections using Boag, aiming for 50 connections and an all-star profile.

    0:35

  • Connections Explained

    Explore how LinkedIn connections work across four levels—from first degree to outsiders—and learn selective invitation strategies, including the lego blocks method and bulk and individual tools, to maximize reach.

    2:50

  • Bulk Invitations

    Log into LinkedIn and use your email address book or smartphone contacts to create an invite list and send invitations, then selectively connect one by one.

    1:22

  • Individual Invitations

    Learn to invite LinkedIn contacts individually or in bulk via email addresses or names, reach your first-degree connections, and use profile visibility to expand your professional network.

    1:50
05

Module 4 - Engagement

7 lectures • 9min

  • Snapshot

    Engage your LinkedIn network to build relationships and position yourself as an expert through posting, commenting in the first person, liking, and sharing with value, professionalism, and product messaging.

    1:02

  • The LinkedIn Feed

    Discover how the LinkedIn feed for doctors and health professionals surfaces posts using recency and engagement, and tailor it with hide, report, or embed options.

    1:10

  • Like, Comment, Share

    Learn how to like, comment, and share posts to engage with your network, use mentions and hashtags, and keep things professional in your activity feed.

    1:57

  • Posts & Status Updates

    Post strategically to stay top of mind by sharing valuable, authentic updates with images; aim for two to four posts per week and avoid over-posting or overt self-promotion.

    2:25

  • 23 Post Ideas

    Activity

  • Find Content to Engage With

    Leverage content search, keywords, and hashtags to discover, explore, and engage with topics such as medical cannabis and artificial intelligence, using the algorithm to engage with posts and contribute meaningfully.

    1:28

  • Direct Messaging

    Learn how to use LinkedIn for private messaging with first-degree connections, including inviting others to connect, attaching messages, and sending voice messages on desktop and mobile.

    0:53
06

Module 5- Expand Your Connections

4 lectures • 6min

  • Snapshot

    Expand your LinkedIn network for doctors and health professionals by practicing inviting etiquette, growing connections with the people you may know, and engaging meaningfully to increase influence.

    0:31

  • Expansion & Etiquette

    Turn second degree connections into first degree connections on LinkedIn, using the Goldilocks method, invitation etiquette, and personalized messages with example scripts.

    1:27

  • Discover New Connections

    Discover how doctors and health professionals grow their LinkedIn networks using job-title searches, second-degree connections, personalized invitations, and insights on who viewed your profile.

    3:02

  • LinkedIn Groups

    Join LinkedIn groups to participate in topic-based discussions, like an online journal club. Find groups from the home page by using discovery suggestions, then join and engage, avoiding sales pitches.

    1:17
07

Module 6- Elevate Your Impact & Influence

6 lectures • 12min

  • Snapshot

    Publish your article to build authority, not just post updates, and follow influencers to expand reach; leverage link in rhythm with LinkedIn schedule to grow your network with consistent engagement.

    0:44

  • Publishing Articles

    Publish long-form LinkedIn articles to elevate your professional identity and grow connections, with 300–1500 words that drive traffic to your blog via a concise post with a call to action.

    3:04

  • Leverage Influencers

    Leverage influencers on LinkedIn by following active thought leaders like Bill Gates and Richard Branson, engaging with their posts, and leaving meaningful comments to attract attention.

    2:33

  • Boost Your Value Status

    Boost your LinkedIn value as a doctor or health professional by crafting native content, using short high-engagement posts, native video, and thoughtful comments to widen reach and grow your network.

    3:24

  • Your Success Schedule

    Learn a three 15-minute weekly LinkedIn routine to boost visibility, engagement, and your professional reputation through engaging posts, connecting with others, posting updates, and publishing articles.

    1:48

  • Thank You!

    Invite feedback to improve future courses and share reflections via email, Q&A, and LinkedIn, then connect on LinkedIn and explore the healthcare care code blog for growth tips.

    0:56
08

Bonus

2 lectures • 4min

  • Create a Company Page

    Create a LinkedIn company page from dashboard, enter your company name, verify representation, customize cover and logo, add location, title, website, industry, and upload a 300x300 logo, and publish.

    3:34

  • Invitation Scripts

    Activity