Course Curriculum

LinkedIn Masterclass: Growing Your Professional Network

9sections
34lectures
4h 24mtotal

What you’ll learn

  • Optimizing your LinkedIn Profile to get 10x more visibility

  • How to find and connect with the right target audience on LinkedIn

  • Improving your resume to get that next important remote job interview

  • Finding full-time remote jobs you're qualified for using LinkedIn Jobs

  • How to use marketing automation software to grow your network on autopilot

  • Learn how to find clients using lead generation practices on LinkedIn

  • Learn industry-specific skills, get certifications and endorsements on your LinkedIn profile

  • The best LinkedIn Marketing Strategies to generate leads every month

  • How to optimize your LinkedIn profile to hugely increase your visibility and generate leads

  • How to write compelling LinkedIn messages to get you the results you want

  • How to create and grow your own company page on LinkedIn

  • How to search for a remote job online using LinkedIn

01

Course Introduction

1 lecture • 2min

  • LinkedIn Marketing Course Introduction

    This is the introduction video for my LinkedIn Marketing course.

    2:08
02

How To Optimize Your LinkedIn Profile

9 lectures • 29min

  • What You'll Be Learning In This Course

    Learn to optimize your LinkedIn profile and resume for ATS, quickly apply to remote jobs, and use Octopus CRM for outreach while finding emails to land remote roles or clients.

    4:44

  • Tip #1: Add OpenToWork Photo Frame on LinkedIn

    Learn how to add #OpenToWork or #Hiring Photo Frame to your Linkedin Profile

    1:47

  • Tip #2: Choose Your #OpenToWork Job Preferences

    Learn how to add #OpenToWork Job Preference to your LinkedIn profile

    4:44

  • Tip #3: Introduce Yourself With An Audio Recording

    Learn how to add an audio recording introduction to your LinkedIn profile.

    1:53

  • Tip #4: Add Cover Story To Your Profile Picture

    Learn how to add a cover story video to your profile picture on LinkedIn.

    1:31

  • Tip #5: Turn On Creator Mode and Add Hashtags

    Learn how to turn on Creator Mode and add #hashtags to your LinkedIn profile.

    1:35

  • Tip #6: Choosing An Awesome Headline on LinkedIn

    Learn how to craft an awesome compelling headline to convince others to connect with you on LinkedIn.

    4:01

  • Find Out Who's Viewing Your LinkedIn Profile

    Learn how to use the LinkedIn Dashboard to figure out who's viewing your profile, posts, and articles.

    4:28

  • How To Optimize Your LinkedIn Profile

    Learn how to optimize your LinkedIn profile for success to get found by the right people.

    4:42
03

Creating Engaging Content on LinkedIn

1 lecture • 3min

  • How To Create Your First LinkedIn Article

    Create your first LinkedIn article with the write article screen, add a headline, text body, and cover image, manage drafts and settings, and grow subscribers via newsletters and analytics.

    3:04
04

Applying For Jobs On LinkedIn

7 lectures • 2hr 15min

  • Applying For Jobs On LinkedIn

    Overview of how to apply for full-time remote jobs on LinkedIn.

    3:29

  • Finding Top Remote Jobs on LinkedIn

    How to find the top remote jobs based on your profile and easily apply directly on LinkedIn Jobs.

    5:39

  • Taking Skill Assessments on LinkedIn

    Learn how to take skill assessments for job interviews on LinkedIn.

    3:14

  • Asking For Recommendations on LinkedIn

    How to ask for and give recommendations on LinkedIn.

    2:41

  • How To Use LinkedIn Resume Builder

    How to create a resume identical to your LinkedIn profile to apply for jobs.

    2:27

  • How To Optimize Your Digital Resume

    Learn how to improve your digital resume to increase your chances of getting that next job interview!

    4:00

  • BONUS: 2-Hour Remote Job Training on LinkedIn

    Watch the 2-hour video tutorial about how easily find and apply for remote jobs on LinkedIn.

    1:53:10
05

Setting Up Your Company Page on LinkedIn

3 lectures • 10min

  • Creating Your New Company Page

    How to create your new company page on LinkedIn

    2:11

  • Optimizing Your Company Page

    How to optimize your company page for success on LinkedIn

    3:33

  • Growing Your Company Page

    How to grow your followers by inviting connections to join your company page.

    3:54
06

Creating And Building A LinkedIn Group

5 lectures • 21min

  • Creating Your LinkedIn Group

    In this video you will learn how to create your own community with a LinkedIn Group.

    3:13

  • Basics Of Your LinkedIn Group

    In this video you will learn the basics about managing your LinkedIn Group.

    3:30

  • Understanding LinkedIn Group Analytics

    In this video you will learn how to measure and track your analytics for performance in your LinkedIn Group.

    4:25

  • Making A Pinned Post in Your LinkedIn Group

    In this video you will learn how to create your first post and pin it to the top of your LinkedIn Group.

    4:54

  • Growing Your LinkedIn Group

    In this video you will learn how to grow your LinkedIn Group from your connections and engage with your existing members in the group.

    5:01
07

How To Grow Your Network On Autopilot

3 lectures • 42min

  • How To Use Marketing Automation

    Learn how to use marketing automation techniques to grow your network on autopilot and send messages to new connections.

    4:58

  • Getting Started With OctopusCRM

    Learn how to get started with OctopusCRM marketing automation software on LinkedIn.

    4:31

  • BONUS: Generating Leads on Autopilot With LinkedIn

    How to generate leads on autopilot with LinkedIn

    32:47
08

Lead Generation Techniques

3 lectures • 16min

  • How To Use LinkedIn Search

    Learn how to use LinkedIn Search to find the right people in your target market.

    4:51

  • How To Easily Find Email Addresses

    How to find emails of your connections from the Contact Info page.

    3:25

  • Find Emails Using Skrapp Extension

    How to use the free Skrapp Chrome extension to find emails of your LinkedIn connections.

    7:20
09

How To Use LinkedIn Learning

2 lectures • 7min

  • Learning New Skills On LinkedIn

    Learn how to use LinkedIn Learning to acquire valuable new skills and get certifications for your LinkedIn profile.

    3:53

  • Get Access To Free Courses for 24 Hours

    How to get access to free online courses for 24 hours on LinkedIn Learning.

    2:44