Course Curriculum

LinkedIn Masterclass: Boost Your Career & Personal Brand

7sections
40lectures
4htotal

What you’ll learn

  • Boost your engagement on your LinkedIn posts and beat the LinkedIn algorithm

  • Grow your LinkedIn account and increase your number of connections

  • How to get a steady stream of leads on LinkedIn

  • How to create a professional, client-attracting LinkedIn profile

  • The most time-effective LinkedIn strategies for maximise your output

  • A content creation system so you will never be stuck for ideas on what to post again

  • Generate a tonne of traffic to your LinkedIn profile everyday

  • How to achieve all this for FREE without expensive ad campaigns or spammy sales tactics

01

Introduction

3 lectures • 11min

  • Introduction

    4:56

  • How to Get The Most Out of This Course

    2:33

  • Help Me To Make This Course the Best LinkedIn Course on Udemy!

    3:59
02

Laying the Groundwork for Success on LinkedIn

4 lectures • 21min

  • Laying the Groundwork for Success on LinkedIn: Introduction

    An overview of the building blocks you need to equip your LinkedIn account for success.

    2:51

  • Personal Branding

    The importance of defining your personal brand.

    7:00

  • Getting To Know Your Ideal Target Profile

    Research your ITP and put yourself ahead of the competition.

    6:37

  • Create Your Unique Value Proposition

    Learn how to offer value to attract people to you on LinkedIn

    4:05
03

The Blueprint for a Dazzling LinkedIn Profile

9 lectures • 1hr

  • The Blueprint for a Dazzling LinkedIn Profile: Introduction

    Overhaul your current LinkedIn profile with key action points for this module.

    3:21

  • Nailing Your LinkedIn Profile Photo

    Leverage photos on LinkedIn for maximum impact.

    6:54

  • Learn How To Laser-Focus Your Headline

    Write a headline to seduce potential employers & clients on LinkedIn.

    9:04

  • How to Write a Killer LinkedIn Summary

    8:57

  • How to Use the LinkedIn Featured Section

    Upload media to transform your LinkedIn profile.

    3:45

  • The Power of Social Proof for your LinkedIn Profile

    Recommendations, skills and endorsements

    7:14

  • Education & Experience on LinkedIn

    Optimizing each section of your LinkedIn profile

    5:33

  • Get Noticed with Linkedin's 'All-Star' Status

    Adding the finishing touches to your LinkedIn profile

    6:10

  • SEO Secrets

    9:29
04

The Viral Content Marketing Strategy

8 lectures • 54min

  • Introduction: The Viral Marketing Strategy

    7:15

  • Storytelling Techniques

    How to harness the power of storytelling

    5:30

  • Three LinkedIn Post Templates

    Three templates to apply storytelling techniques

    6:54

  • Promotional Content

    How and why you should use LinkedIn to self-promote

    7:54

  • Create Stand-Out Content with Video

    Templates for video content on LinkedIn

    6:35

  • Articles vs Posts

    Different formats you can use for your Linkedin content

    5:02

  • My Secret Weapon for Viral Reach

    My number one trick to increase viral reach on LinkedIn

    9:02

  • How to Go Viral on LinkedIn

    Understanding the LinkedIn algorithm.

    6:00
05

The Secrets To Expand Your Network and Generate Leads on LinkedIn

9 lectures • 1hr 2min

  • Secrets to Engagement on LinkedIn

    9:36

  • LinkedInfluencers

    How to build instant influence in your network on LinkedIn.

    6:13

  • The Hitlist Networking Strategy

    Become a networking ninja with LinkedIn keyword research.

    6:48

  • Master the LinkedIn Search Feature

    5:53

  • Get Connected, Get Connections

    6:14

  • Avoid This Huge Networking Mistake

    Why spammy messages don't work on LinkedIn

    5:24

  • DM your Way to Networking Success

    Templates to create and convert leads on LinkedIn.

    7:02

  • LinkedIn For Lead Generation

    A LinkedIn business strategy to turn leads into clients

    8:23

  • Become the Authority in your Niche

    Use groups to position yourself as the expert.

    6:28
06

Streamline Your Efforts with The Ultimate LinkedIn Workflow

4 lectures • 25min

  • Introduction: Streamline Your Efforts with The Ultimate LinkedIn Workflow

    4:08

  • My Number One Time-Saving Technique

    Learn how to repurpose your content for LinkedIn.

    6:00

  • Linkedin Premium - Is It Worth It?

    Exploring the benefits of LinkedIn Premium

    7:10

  • LinkedIn Fails You Should Avoid

    4 common mistakes people make on LinkedIn.

    7:40
07

Conclusion

3 lectures • 6min

  • Conclusion

    Apply your learning to your LinkedIn account.

    3:28

  • Bonus Lecture

    A bonus treat for those that make it to the end of the course.

    1:19

  • LinkedIn Inspiration

    1:09