Course Curriculum

Master Social Media & AI in 2026: Create, Analyze, Grow

8sections
43lectures
2h 32mtotal

What you’ll learn

  • Plan and define social media goals, target audience, and content strategy for any platform

  • Create engaging posts, scripts, captions, hooks, and visuals for social media content

  • Analyze performance metrics, optimize content, and grow reach and engagement effectively

  • Build a creator business: outreach, contracts, media kits, and rate cards for monetization

01

Introduction

5 lectures • 10min

  • Introduction

    Welcome to the course. Adjust the volume and playback speed as needed, and use the Q&A for questions and constructive feedback, including missing content.

    1:18

  • Role of AI in Social Media

    Discover how AI shapes top content, drives the algorithm, analyze performance, generate ideas, edit and optimize posts, and tailor your tone to grow your personal brand and business.

    0:55

  • ChatGPT Fundamentals

    Master the fundamentals of ChatGPT as a language model, not a search engine; learn to craft precise prompts with context, purpose, formatting, and audience for effective social media content.

    3:25

  • Universal Prompt Structure Template

    0:21

  • How to Personalize ChatGPT

    Personalize ChatGPT by selecting a base style and tone: professional, friendly, candid, quirky, efficient, or nerdy, and provide custom instructions with your role, brand, audience, and goals.

    3:49
02

Preparing for Posting on Social Media

11 lectures • 32min

  • Defining Social Media Goals

    Define your social media goals before posting to guide content and measure progress, including six goals—awareness, community, engagement, website traffic, leads, authority—with formats like before-after shots, short clips, and storytelling.

    13:06

  • Social Media Goals + Platform Selection Template

    0:23

  • Defining your Target Audience

    Define your target audience on social media, then use six steps to identify who they are, what they want, and their struggles to tailor content and boost engagement.

    6:12

  • Target Audience Discovery Template

    0:21

  • Defining Content Pillars

    Define your social media content pillars to guide post topics, stay consistent, and simplify idea generation with ai brainstorming for beauty, travel, and lifestyle.

    2:42

  • Content Pillar Generation Template

    0:22

  • Defining Content Types

    Identify main content types such as educational content, storytelling, authority, and stories, and explain why mixing them covers the follower journey to maximize growth.

    4:19

  • Defining Messaging & Tone of Voice

    Define your messaging and brand voice and tone—what you say and how you say it—to stay consistent, differentiate your personal brand, and guide content creation with ChatGPT.

    1:10

  • Brand Voice & Messaging Prompt

    0:24

  • Defining Posting Schedule

    Define your posting schedule to plan content in advance, prevent burnout, and train your audience to expect posts on set days; post daily on TikTok and 3–5 times on Instagram.

    2:29

  • Posting Schedule Template

    0:23
03

Creating Social Media Content

14 lectures • 26min

  • Script Writing Fundamentals

    Develop social video scripts by mastering hook, body, and call to action, focusing on the first two seconds and using visual, written, and audio hooks.

    8:50

  • List of Hooks

    1:36

  • Prompt Template for Verbal Hooks

    0:11

  • Visual Hooks Prompt Template

    0:14

  • Written Hooks Prompt Template (On-Screen Text)

    0:14

  • Content Types Prompt Templates

    1:23

  • Prompt Template for Authority Statements

    0:10

  • Prompt Template for Value Statements

    0:16

  • Payoff/Results Statements Prompt Template

    0:20

  • Prompt Template for CTAs (Calls to Action)

    0:08

  • Where to Find Content Ideas for Social Media

    Brainstorm social media content ideas using ChatGPT prompts and TikTok's creator search insights. Identify topics, gaps, and cross-platform ideas via search bar keywords and Google Trends.

    3:29

  • SEO Fundamentals for Social Media

    Prioritize captions and seo, use keywords to align with the ai algorithm and reach the right audience, and include hooks, bodies, calls to action, and up to five hashtags.

    3:51

  • Prompt Template: SEO Keywords, Hashtags & Ranking Boosters

    0:11

  • Writing Better with Grammarly

    Grammarly acts as a real-time writing assistant that corrects grammar, spelling, punctuation, and tone across browsers, Google Docs, Word, and mobile, with free and premium options and an extension.

    5:23
04

Editing Content for Social Media

2 lectures • 35min

  • Design Basics with Canva

    Learn Canva’s design basics, including drag‑and‑drop templates, stock photos, fonts, and colors, plus AI features and a content planner for creating social posts, stories, thumbnails, and websites.

    13:41

  • Video Editing Essentials with CapCut

    Learn how CapCut enables fast, beginner-friendly video editing for short-form content with trimming, background removal, text, captions, transitions, and AI tools.

    21:29
05

Posting & Automation for Social Media

3 lectures • 23min

  • Productivity & Planning with Notion

    Notion acts as an all-in-one workplace for notes, task management, content planning, databases, and collaboration, with templates, blocks, and integrated AI that adapt to personal or team workflows.

    8:59

  • Social Media Scheduling with Buffer

    Schedule posts in advance with Buffer across multiple platforms, plan content weekly or monthly, and track basic analytics to stay consistent and reduce daily posting pressure.

    7:23

  • Building Your Bio Link Hub with Linktree

    Build a bio link hub with Linktree to consolidate your website, social links, and products, customize design, view analytics, and optimize follower navigation.

    6:53
06

Analyzing & Optimizing Social Media

3 lectures • 11min

  • Understanding Social Media Metrics

    Understand reach, impressions, engagement metrics, watch time, ctr, website clicks, conversions, and follower growth to optimize content, boost engagement, and show brands why you are worth working with.

    3:00

  • Analyzing & Optimizing Social Media Content

    Analyze your best performing posts to understand audience preferences, then refine hooks, value, and CTAs, focusing on the first three seconds to boost reach and engagement.

    7:00

  • Prompt Template to Analyze Content

    0:33
07

UGC & Content Creation Business Fundamentals

4 lectures • 15min

  • UGC & Content Creation Business Fundamentals

    Explore the business fundamentals of UGC and content creation, including monetization options, client outreach, contracts, media kits, rate cards, and finding brand collaborations.

    13:37

  • Prompt Template for UGC / Creator Outreach Message

    0:16

  • Prompt Template for Contract (UGC / Creator / Social Media Work)

    0:11

  • Prompt Template for Rate Card

    0:26
08

Conclusion

1 lecture • 1min

  • Conclusion

    Invite learners to leave a review and share whether this course was useful, and encourage them to message questions or feedback to improve the course.

    0:30