Course Curriculum

Mastering Social Media Management and Marketing

7sections
24lectures
1h 19mtotal

What you’ll learn

  • Learn about major social media platforms and their audiences.

  • Formulate a social media strategy aligned with business goals

  • Learn when and how to begin automating your social media management

  • Have an organized and systematic approach to your social media marketing

  • Understand how to analyse your performance and make adjustments to your strategy

  • Go from beginner in social media to social media manager, ready to take on any client!

01

Introduction

5 lectures • 13min

  • What to Expect from This Course

    Mastering social media management and marketing guides you through seven sections—from strategy and branding to content creation, tools, engagement, and client acquisition—with practical, hands-on learning.

    2:22

  • Mindset

    Adopt a positive mindset to succeed in social media management and marketing, guided by the belief that mindset shapes outcomes. Build resilience to turn challenges into growth and opportunity.

    1:56

  • Income Expectation

    Explore income expectations for social media managers across entry, mid, and expert levels, using Glassdoor and Fiverr data to outline salaries, hourly rates, and client packages.

    2:27

  • Social Media and Social Media Platforms

    Explore how social media reshapes communication and brand engagement, map platforms Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, and learn to choose the right platform by goals, audience, and content needs.

    4:40

  • Why Social Media is Important

    Explore why social media is a powerful tool for businesses, boosting brand visibility, real-time customer engagement, cost-effective marketing, traffic and conversions, and credibility through authentic, transparent interactions.

    2:04

  • Introduction Quiz

    Activity
02

Setting Up Your Social Media Strategy

3 lectures • 16min

  • Social Media Strategy

    Define clear objectives, understand your audience, and select the right platforms to form a data-driven social media strategy.

    3:03

  • Setting Goals and Objectives

    Explore setting smart goals for social media strategy by defining specific, measurable, achievable, relevant, and time-bound targets. Align them with business objectives and track progress with analytics and KPIs.

    5:57

  • Understanding Your Audience

    Identify and analyze your target audience through demographics, psychographics, and research methods to craft audience personas, then tailor content, messaging, and platform choices for social media campaigns.

    6:53

  • Setting Up Your Social Media Strategy Quiz

    Activity
03

Branding

3 lectures • 8min

  • Understanding Client Needs

    Identify client objectives through discovery meetings and questionnaires, interpret data to align goals, audience, and KPIs, and craft a cohesive social media strategy.

    2:45

  • Building a Brand Identity

    Build a brand identity by aligning logo, color, typography, and tone of voice across website, social media, and marketing materials to foster recognition and trust.

    2:04

  • Crafting a Brand Messaging Strategy

    Craft a brand messaging strategy aligned with your identity and mission, using clear key messages and consistent tone across platforms like Facebook, Instagram, LinkedIn, and TikTok.

    3:29

  • Branding Quiz

    Activity
04

Content Creation

4 lectures • 14min

  • Incorporating Brand Identity into Content Creation

    Integrate brand identity into content creation by aligning logo placement, brand colors, typography, images, and tone of voice across social media, blogs, videos, and emails.

    3:04

  • Designing Engaging Content

    Design engaging content by applying visual design principles to social posts and graphics, using Canva or Adobe Creative Suite, with authentic captions, strong hooks, clear CTAs and hashtags.

    5:52

  • Crafting a Content Calendar

    Develop a disciplined content calendar to plan, audit, and schedule posts across platforms, aligning goals, timing, and formats to boost consistency and engagement.

    2:24

  • Types of Content for Different Platforms

    Tailor content for Facebook, Instagram, and TikTok with images, videos, and live formats; emphasize high quality visuals, reels, and short clips, plus a consistent content calendar and brand assets.

    3:01

  • Content Creation Quiz

    Activity
05

Tools and Workflow Optimization

3 lectures • 8min

  • Introduction to Social Media Management Tools

    Explore how social media management tools like Hootsuite, Buffer, and Later help manage multiple accounts, schedule posts, and analyze performance across platforms.

    2:24

  • Optimizing Your Workflow

    Boost efficiency in social media management by batching content creation, time-blocking tasks, and prioritizing high-impact activities, then assess, design, implement, and monitor your tailored workflow.

    2:40

  • Managing Post Frequency and Timing

    Mastering social media management shows how to balance post frequency and timing across platforms, with Facebook 1–2 times daily, Instagram 3–7 times per week, and TikTok 1–2 times daily.

    2:46

  • Tools and Workflow Optimization Quiz

    Activity
06

Engagement and Community Management

3 lectures • 10min

  • Building and Maintaining Engagement

    Boost follower interaction and maintain engagement by posting consistently, hosting live sessions, and using engaging visuals. Use a content calendar, batch content, repurpose, and respond promptly to comments.

    3:09

  • Building Relationships with Influencers

    Develop authentic relationships with influencers to boost brand visibility and credibility across social media. Learn to identify suitable influencers, craft effective outreach, and negotiate collaboration terms for high-quality content.

    3:20

  • Leveraging User-Generated Content

    Explore how user generated content enhances authenticity, engagement, social proof, and SEO while learning to guide, incentivize, and showcase audience created content across websites and social channels.

    3:38

  • Engagement and Community Management Quiz

    Activity
07

Finding and Acquiring Clients

3 lectures • 9min

  • Strategies for Client Acquisition

    Identify your target client, craft a strong value proposition, and build relationships to win social media management clients through platforms, freelance marketplaces, referrals, and compelling pitches.

    3:10

  • Crafting a Compelling Service Proposal

    Learn to craft a compelling service proposal that highlights your expertise, addresses client needs, and includes executive summary, service description, pricing, milestones, case studies, and terms and conditions.

    2:05

  • Building a Strong Online Presence

    Build a strong online presence by establishing a professional website, optimized social media profiles, and a strategic content marketing plan, including content creation, distribution, and performance measurement.

    4:11

  • Finding and Acquiring Clients Quiz

    Activity