Course Curriculum

Mastering Social Media Marketing: Brand Building & Growth

1section
55lectures
6h 40mtotal

What you’ll learn

  • Fundamentals of social media marketing and its role in brand building.

  • How to create a comprehensive social media strategy tailored to their brand's goals and target audience.

  • Techniques for crafting engaging and shareable content that resonates with their audience.

  • Strategies for optimizing social media profiles to maximize brand visibility and reach.

  • How to effectively collaborate with influencers to amplify brand reach.

  • Tactics for utilizing social media advertising to target specific audiences and drive conversions.

  • Community management strategies to foster brand loyalty and handle customer inquiries.

  • Best practices for staying updated on the latest social media trends and adapting strategies accordingly.

01

Social Media Marketing

55 lectures • 6hr 40min

  • What is Social Media?

    Leverage social media to increase business visibility by targeting audiences, sharing posts across networks, and applying social media optimization (SMO) alongside SEO to boost reach, leads, and engagement.

    6:30

  • Understanding the SMO Game

    Explore social media optimization strategies, tools for scheduling and engagement, and tailored content to drive traffic, viral marketing, and audience targeting across platforms.

    6:04

  • Social Media Marketing Strategies: Facebook

    Develop a Facebook marketing strategy to boost brand awareness and advertising, reach your target audience, and generate leads through fan pages, engaging content, and ads.

    6:26

  • Trend 1: Reels are Here To Stay

    Explore how Facebook reels soar, doubling plays and reshares, and learn to integrate reels with creator and interstitial ads, targeting, and consistent engaging short-form content.

    6:32

  • Tips for Creating Engaging Content

    Create engaging reels by optimizing sound, keeping one topic per video, adding captions, and sharing behind-the-scenes content to showcase your brand personality and audience resonance through analytics.

    5:18

  • Trend 2: Live Shopping Is Dead; Long Live Facebook Shops

    Live shopping ended on meta networks; brands now use Facebook Shops and reels on Facebook and Instagram to reach shoppers with seamless checkout, catalogs, and direct messaging, no website required.

    8:18

  • How To Setup a Facebook Shop

    Set up a Facebook shop in commerce manager and choose a checkout method. Note shop pay checkout is available only in the US; meet policy, domain, market, and refund policies.

    2:59

  • Facebook Shop Customization

    Customize your Facebook shop in commerce manager by adjusting layout, adding featured product collections and promotions, and organizing items with catalog uploads or partner integrations like Shopify.

    7:01

  • Trend 3: Meta Verified Brings Verification To Masses

    Meta verified brings the blue tick to adults on Facebook and Instagram for a monthly fee with regional pricing and waitlists, offering impersonation protection and live support for small creators.

    5:41

  • Trend 4 : AI will Power Content Creation and Discovery

    Explore how generative AI accelerates content creation and discovery on Facebook, enhancing caption writing, ad formats, and multimodal experiences with tools like Hootsuite's AI writer and Headline.

    4:07

  • Trend 5&6: Ad Campaign Targeting & Creators are Finding New Opportunities

    Explore trends five and six: Facebook AI targeting and advantage ads boost conversions, while professional mode expands creator monetization and enables creator-brand partnerships.

    3:38

  • Trend 7&8: Chatbots in Customer Service & Groups and Communities Easy to Find

    Explore how chatbots and conversational AI enhance customer service on Facebook, with AI personas and Facebook Messenger bots, and leverage groups to build community and loyalty.

    4:13

  • Advertising on Facebook

    Explore how to advertise on Facebook, target the right users, select ad types, set budgets, and land your first campaign, with insights on cost per click and campaign objectives.

    6:10

  • Types of Facebook Ads

    Discover Facebook ad formats like image, video, carousel, instant experience, collection, lead, slideshow, stories, and Messenger ads, and learn how to match each type to your business goals and CTAs.

    9:06

  • How to Post Ads on Facebook

    Learn to create and manage Facebook ad campaigns using ads manager, define objectives, set budgets, target audiences, placements, and brand safety, with emphasis on testing and measuring the right metrics.

    16:04

  • Why is AB Testing Important for Social Media?

    Master AB testing on social media by testing elements like post text length, style, emoji, tone, hashtags, and CTAs to learn what resonates with your audience.

    11:14

  • How to use Facebook/Meta Business Manager

    Set up Meta Business Manager in ten steps to centralize your Facebook marketing assets, manage pages, ad accounts, and roles, connect Instagram, install pixels, and launch your first campaign.

    19:02

  • LinkedIn : The Game Changer

    Discover how LinkedIn, the world's largest professional network, drives B2B relationships, lead generation, and brand building through analytics, content sharing, and thought leadership.

    4:44

  • LinkedIn Strategies for Effective Promotion

    Use LinkedIn hashtags with research to reach new audiences, and balance profile versus page usage while varying post lengths and sharing external articles on a consistent schedule.

    6:20

  • Effective Ways to Use LinkedIn Platform

    Customize your LinkedIn URL, add a branded background, and rearrange sections to showcase your brand. Optimize for search, link blogs and websites, and check who viewed your profile; attract leads.

    7:51

  • How to Market on LinkedIn

    Explore essential LinkedIn marketing techniques for brand building and growth, including recruiter tools, job postings, groups, endorsements, showcases, sponsored content, publishing, and analytics.

    1:57

  • Getting Marketing in Action

    learn actionable LinkedIn marketing tactics to grow your brand, using saved searches, job postings, endorsements, open profile messaging, groups, showcase pages, content marketing score, and sponsored ads.

    17:51

  • What is SEO in LinkedIn?

    Master LinkedIn seo by optimizing profiles and company pages with keyword research, keyword placement, content publishing, and engagement across groups, connections, and hashtags to increase visibility and generate leads.

    15:45

  • LinkedIn Hashtags

    Master following LinkedIn hashtags to find leads, engage with potential customers, and connect with recruiters. Use these hashtags to join conversations, gauge demand, and drive traffic while promoting your brand.

    9:52

  • How to Use LinkedIn Hashtags Correctly

    Master LinkedIn hashtags by using niche and industry-specific tags, mixing popular and unique ones, and limiting to three per post while keeping readability and researching competitors to optimize cross-platform reach.

    8:23

  • Most Trending Hashtags

    Discover the most trending LinkedIn hashtags across sectors—digital marketing, economics and growth, branding and advertising, medicine, women in leadership, software engineering, startups—to boost brand building and growth.

    2:58

  • Instagram and Marketing

    Grow your brand on Instagram by leveraging its visual-first format, ecommerce tools, and engaged audience, while mastering business accounts, post types, analytics, authentic marketing, and driving sales.

    4:27

  • Build Your Instagram Marketing Strategy

    Develop an Instagram marketing strategy that defines goals, targets the right audience, analyzes competitors, plans an editorial calendar, and builds a consistent brand to grow followers.

    10:49

  • Promote Your Business on Instagram

    Promote your business on Instagram with promotions, contests, charity partnerships, and live launches while optimizing your profile, bio, and links to drive sales and engagement.

    10:15

  • Types of Instagram Posts

    Explore Instagram post types—images, behind-the-scenes, educational, influencer, motivational, and user-generated content—and learn best practices to encourage engagement and build an authentic brand personality.

    5:44

  • Reels for Marketing

    Learn how Instagram Reels boost brand presence with vertical videos up to 90s, editing tools, and Explore page reach to drive engagement, followers, and sales through data-driven metrics.

    6:40

  • Reel insights

    There is no universal right time to post Instagram reels, but posting during peak times when your audience is most active boosts engagement, guided by insights.

    2:28

  • How to Create Engaging Reels

    Plan original, value-driven reels with a storyboard, tutorials, and behind-the-scenes content to boost brand awareness and engagement on Instagram by leveraging subtitles, thumbnails, and trends.

    11:40

  • Capturing and Editing Instagram Photos

    Improve Instagram engagement by posting high resolution, well-composed images using the rule of thirds, single subject focus, negative space, varied perspectives, symmetry, and natural light.

    4:55

  • Other Mediums on Instagram Videos

    Learn to create engaging Instagram videos up to a minute using apps like Splice and InShot, plus boomerangs and Hyperlapse, and leverage Instagram stories for authentic behind-the-scenes brand content.

    3:42

  • Instagram Stories for Marketing

    Discover how Instagram stories boost marketing with 500 million daily users, 200 million plus visiting business accounts, using 1080x1920, 9:16, up to 60s, stickers, hashtags, analytics, and highlights.

    4:36

  • Why Use Instagram Stories for Marketing?

    Leverage Instagram stories to build authentic connections, expand reach, and boost engagement by using polls, questions, DMs, product stickers, links, and ads.

    5:31

  • Tips for a Killer Instagram Stories Strategy

    Define a clear visual identity for Instagram stories and post consistently to boost reach. Invite engagement with stickers, CTAs, user-generated content, and use highlights and storytelling to extend reach.

    6:28

  • How to Write Instagram Captions

    Craft engaging Instagram captions that delight audiences, respond to the algorithm, drive likes, comments, and shares, tell stories, and include a clear call to action.

    3:02

  • How to Use Hashtags on Instagram

    Learn how Instagram hashtags boost reach by blending general and specific tags. Research trends with the Explore tab, create a branded hashtag, and use 1 to 4 tags publicly.

    4:43

  • Instagram Hacks and Best Practices

    Boost engagement with Instagram hacks like posting at peak times (1 p.m. and 5 p.m.), linking to Facebook, and organizing user generated content, guest takeovers, and interactive amas and contests.

    9:16

  • Instagram Analytics

    Explore Instagram analytics through business accounts, track follower growth, impressions, reach, and engagement, and optimize with third-party tools like Sprout Social.

    7:10

  • Understanding the world of Youtube

    Leverage YouTube as a powerful marketing tool for brand awareness, community building, and long-form educational content, reaching 22.8 billion visits a month and diverse global audiences.

    5:02

  • How to Create a YouTube Marketing Strategy

    Create a YouTube marketing strategy by researching your audience and competitors, optimizing titles, descriptions, and keywords, and building a channel. Schedule uploads, promote videos, and measure performance with YouTube analytics.

    6:54

  • Top 5 YouTube Marketing Tools and tips

    Master YouTube marketing with top tools such as Canva, Keyword Tool, Buzzsumo, Tubebuddy, and Agora Puls, and learn to craft eye-catching titles and thumbnails while optimizing video SEO.

    5:49

  • How to Optimize Your YouTube Videos for SEO

    Position your YouTube videos for discovery, second largest search engine, by optimizing metadata such as the title, description, tags, and category, plus thumbnails, transcripts, captions, cards, end screens, and playlists.

    9:41

  • How to Create Videos for YouTube

    Learn to plan, script, and film YouTube videos—from customer testimonials and live streams to tutorials—using practical production, editing, and audio strategies.

    10:00

  • How to Promote Your YouTube Channel

    Promote your YouTube channel across social media, blogs, email, and collaborations to boost visibility, drive traffic, and engage viewers by sharing videos, embedding them on sites, and using hashtags.

    4:56

  • Understanding YouTube Analytics

    Set a clear goal for each video and use YouTube analytics to track watch time, audience retention, traffic sources, and demographics to boost brand awareness and growth.

    7:05

  • How to Run a YouTube Advertising Campaign

    Learn how to run a YouTube advertising campaign using a CPV model, set budgets, choose video discovery and in-stream ads, and optimize with demographics, keywords, topics, placements, and CTAs.

    4:05

  • YouTube Marketing Software

    Leverage a suite of YouTube marketing software to gather audience insights and benchmark performance. Tools like Wit IQ, Agora Puls, BuzzSumo, and SocialBlade help tailor content with brand safety.

    7:33

  • Twitter for marketing

    Develop a Twitter marketing strategy to boost brand awareness and conversions by crafting engaging content, scheduling posts, and leveraging audience insights and buyer personas.

    3:48

  • How to Use Twitter For Business

    Brand and customize your Twitter profile with logo, colors, and a clear bio to attract audiences, host Twitter chats, run ads, drive traffic to your website, and grow followers.

    9:34

  • Twitter Marketing Tips

    Master Twitter marketing by applying keyword targeting in ads, hashtags, a content sharing schedule, a strong profile bio, images or videos, engagement with followers, media mentions, analytics, and campaigns.

    16:26

  • The crux of all

    Explore how social media marketing uses platforms to promote products, reach target audiences, and enable two-way conversations that build trust. Understand cost-effective campaigns and the evolving algorithms, opportunities, and risks.

    3:31

  • Quiz on Social Media Marketing

    Activity