Course Curriculum

Mastering Social Media Marketing and Management

10sections
31lectures
3h 25mtotal

What you’ll learn

  • Understand the fundamentals of social media marketing and platform dynamics. Apply SEO and cross-channel marketing techniques to amplify visibility.

  • Create effective social media strategies tailored to different business goals. Manage online communities and respond to customers with confidence.

  • Design and publish engaging multimedia content across various platforms. Use content calendars and automation tools to manage campaigns efficiently.

  • Run paid advertising campaigns on Facebook, Instagram, and more. Track key performance metrics and analyze campaign effectiveness.

  • Work with influencers, handle crises, and stay compliant with legal guidelines. Build a strong personal portfolio and prepare for real-world marketing roles.

01

Mastering Social Media Marketing And Management

1 lecture • 9min

  • Introduction

    Explore how social media marketing and management leverage platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build brand identity, engage audiences, and drive measurable results.

    9:05
02

Introduction to Social Media Marketing

2 lectures • 8min

  • What is Social Media Marketing?

    Master social media marketing by leveraging platforms to connect with a global audience, build consistent brand messaging, and drive growth through listening, analytics, and integrated paid and influencer strategies.

    4:35

  • Benefits and Challenges of SMM

    Explore the benefits and challenges of social media marketing in 2025, including global reach, brand awareness, engagement, and data-driven insights to optimize return on investment.

    3:36
03

Overview of Major Social Platforms

5 lectures • 26min

  • Facebook Marketing Essentials

    Master Facebook marketing essentials to reach 2.9 billion monthly active users with cost-effective digital marketing, advanced audience segmentation, and clear goals, driving engagement, brand visibility, and measurable conversions.

    4:42

  • Instagram for Brand Engagement

    Drive brand engagement on Instagram by leveraging over 2 billion monthly active users, with 90% following businesses and 61% discovering new products, while Reels and carousels shape performance and ROI.

    5:06

  • Twitter/X: Real-Time Marketing

    Master real-time marketing on X by leveraging AI-powered targeting, trend-based content, and rapid engagement to boost brand visibility, audience insight, and measurable ROI.

    5:18

  • LinkedIn for B2B Marketing

    LinkedIn for B2B marketing with an engagement-first strategy that emphasizes authentic community building, data-driven personalization, video-first content, and leadership-led conversations to drive buyer influence and ROI.

    5:39

  • Pinterest, Snapchat & TikTok: Visual Storytelling

    Master visual storytelling across Pinterest, Snapchat, and TikTok by leveraging platform-specific features with cohesive boards and high-quality visuals to boost engagement and reach.

    5:16
04

Social Media Strategy and Planning

4 lectures • 29min

  • Setting SMART Goals

    Master smart goals by turning objectives into specific, measurable, achievable, relevant, and time-bound targets, with accountability and milestones guiding progress toward tangible outcomes.

    7:45

  • Identifying Your Target Audience

    Identify your target audience to tailor messaging and optimize budgets through demographics, psychographics, and behavioral traits, then develop personas and measure roi across channels.

    5:59

  • Competitor Analysis on Social Media

    Analyze competitors on social media to benchmark performance and identify opportunities for growth. This data-driven approach reveals trends, content formats, and engagement patterns that reduce costs and boost impact.

    6:12

  • Building a Social Media Marketing Plan

    Develop a step by step social media marketing plan that defines measurable objectives, targets audience personas, selects platforms, creates data driven content, and tracks return on investment through analytics.

    9:03
05

Branding and Content Creation

4 lectures • 30min

  • Crafting a Social Media Brand Identity

    Craft a distinctive social media brand identity that authentically connects with your audience through consistent visuals, brand voice, and core values to drive engagement and loyalty.

    8:49

  • Creating a Content Style Guide

    Create a comprehensive content style guide to standardize writing, formatting, and design, ensuring brand consistency and a unified voice across all channels.

    5:23

  • Content Creation Tools (Canva, Adobe Express)

    Compare Canva and Adobe Express as content creation tools, highlighting 2024–2025 updates, templates, collaboration, exports, media assets, AI capabilities, and Adobe ecosystem integration to optimize design workflows.

    10:12

  • Writing Engaging Captions & Posts

    Craft engaging captions and posts to boost engagement, time spent, and shares using authentic voice, value propositions, emotional triggers, curiosity gap, and action-oriented prompts for algorithm-driven platforms.

    5:54
06

Content Calendar and Scheduling

3 lectures • 20min

  • Importance of a Content Calendar

    Leverage a content calendar to coordinate strategy, visualize publication schedules, and balance channel distribution, aligning with key dates, product launches, and seasonal opportunities for measurable marketing success.

    6:40

  • Planning Weekly/Monthly Posts

    Plan weekly and monthly posts with a strategic content calendar to boost consistency and engagement, while tracking results and refining through scheduling tools to drive growth.

    6:40

  • Using Tools (Buffer, Hootsuite, Later)

    Compare Buffer, Hootsuite, and Later to streamline your social presence with scheduling and analytics. Evaluate each tool against your goals and budget, and use trial periods to test real-world functionality.

    6:42
07

Visual Content & Storytelling

3 lectures • 22min

  • Photo and Video Best Practices

    Learn to craft visually compelling social media content through expert photography and video techniques, aligning goals, audience insights, lighting, framing, audio, and editing with your brand message.

    6:17

  • Live Video Strategy and Setup

    Define live stream goals and KPIs to drive engagement, awareness, and conversions across YouTube Live and LinkedIn Live, then plan interactive formats and gear for real-time engagement and impact.

    8:27

  • Using Stories, Reels, and Shorts

    Master short form video across stories, reels, and shorts to optimize each format for maximum reach and impact using platform-specific features, trends, and data-driven strategies.

    7:44
08

Social Media Advertising Basics

3 lectures • 19min

  • Introduction to Paid Social Media Ads

    Learn how paid social media ads drive business growth through targeted campaigns, real-time analytics, and optimized budgets across platforms like Meta, TikTok, and LinkedIn.

    6:57

  • Facebook and Instagram Ads Manager

    Master the Facebook and Instagram ads manager by leveraging Meta's advertising ecosystem, aligning budgets with platform-specific formats, targeting, and cost metrics to maximize ROI.

    5:36

  • Budgeting and A/B Testing Ads

    Optimize ad budgets for digital channels through disciplined A/B testing to drive significant ROI improvements, supported by data-driven allocation, attribution modeling, and AI-powered optimization.

    6:52
09

Influencer Marketing

3 lectures • 22min

  • What is Influencer Marketing?

    Explore how influencer marketing leverages trusted social media personalities to forge authentic, mutually beneficial brand collaborations, drive engagement and conversions, and measure success across campaigns.

    7:46

  • Finding and Collaborating with Influencers

    Discover how to identify, engage with, and manage influencer partnerships across mega to nano influencers, using authentic collaboration, clear deliverables, and KPI-driven measurement.

    6:31

  • Measuring Influencer Campaign ROI

    Quantify influencer campaign roi using emv and attribution models to compare against traditional paid advertising, highlighting kpis, engagement, and conversion metrics for real-time optimization.

    7:39
10

Community Management

3 lectures • 18min

  • Responding to Comments & DMs

    Deliver timely replies to comments and DMs within hours, using empathetic, solution-focused language to strengthen brand relationships, consistency, and trust across all channels.

    5:45

  • Handling Negative Feedback

    Learn to turn negative feedback into growth by mastering emotional resilience, active listening, and thoughtful, data-driven responses that address specific improvement points and measurable progress.

    5:44

  • : Building an Engaged Online Community

    Build an engaged online community by aligning goals, understanding your audience, and delivering valuable content, onboarding, and gamified participation to boost loyalty, retention, user-generated content, and ROI.

    6:47