Course Curriculum

Facebook Marketing & Facebook Ads Course For Beginners

10sections
54lectures
2h 57mtotal

What you’ll learn

  • MASTER Facebook Marketing all in one course!

  • MASTER Facebook Ads campaings & strategies

  • Target specific Facebook users using demographics, interests, and geography

  • Use the advanced features available in Facebook Ads Objectives

  • Manage Facebook Ads like a Pro

01

Introduction

13 lectures • 34min

  • Community

    Activity

  • Millions In Ecommerce Sales With Facebook Ads

    See how Facebook ads drive ecommerce sales, with hundreds of units sold and substantial revenue across multiple products. Compare three months and lifetime views to reveal the full impact.

    0:46

  • Meta Ads New

    Master Meta ads for sales and leads by installing the Facebook pixel and using conversions campaigns. Explore app promotion, CRM integrations, and campaign structures from campaign to ad level.

    5:32

  • Making your first ad With Facebook New Interface (2020)

    Explore the new Facebook interface to set up your first ad. Learn budgeting, targeting, and payment setup, plus how publishing tools and Instagram scheduling fit in.

    4:01

  • Getting Started With Boost Post

    Master boosting posts on Facebook and explore ad options with Ads Manager, targeting an audience, and placements across Facebook news feed, Instagram, and Messenger.

    2:29

  • Objectives Explained - Engagement Vs Messages

    Select an objective of engagement or messages to drive traffic or spark inquiries, using post interactions like reactions, comments, and shares for your digital marketing services.

    3:36

  • Setting Up Welcome Message

    Learn to set up a friendly Facebook welcome message with a personalized greeting, engagement prompts, and invitations to schedule a meeting to learn about your business.

    3:15

  • Setting target audience

    Learn to define a Facebook ads target audience by setting location radius, age range (30–50), and demographics like business owners and CEOs, then optimize placements and budget for effective campaigns.

    6:08

  • Setting Budget & Boosting Post

    Set a daily budget and duration to boost your post on Facebook, starting small (about $5), estimate reach daily, and experiment to optimize results, with payment options like credit cards.

    2:57

  • Adding billing details

    Learn how to add billing details for Facebook ads, enter your own card, and navigate ad submission, review, and management in Ads Manager.

    2:00

  • Facebook Pixel Explained

    Discover how the Facebook pixel uses cookies to track visitors and enable retargeting and conversions on your site, with setup tips included.

    2:03

  • A word of confidence

    Master the basics of Facebook ads by understanding campaigns, assets, ad sets, and ads; take the first step for beginners and gain confidence to run advanced Facebook campaigns.

    1:29

  • Before You Go Ahead

    0:03
02

Ad Campaign : Traffic Ad - Website

10 lectures • 32min

  • Facebook Ads manager Overview

    Navigate the Facebook Ads Manager to create ads, review campaigns, and compare with boosted posts. Explore marketing objectives, including traffic, to optimize ad performance.

    2:04

  • Setting UP Traffic To Website - Ad Campaign

    Set up a traffic objective in Facebook ads to drive visitors to a page or site, and learn steps for campaign naming, ad sets, audiences, split testing, and budget optimization.

    3:19

  • Creating & saving a new audience

    Create and save a Facebook ads audience by selecting location radius, age range, languages, demographics, job titles, and interests to target business owners and learners for online promotion.

    8:17

  • Placement, Budget Types & Reach Explained

    Explore facebook ads basics: set placements across feeds, stories, messenger, and right column; choose daily or lifetime budgets and schedule start and end dates; estimate reach and optimize clicks.

    4:48

  • Ad Delivery Optimization & Explained

    Explore ad delivery optimization on Facebook, including link clicks, landing page views, and retargeting, and compare impressions against click-based pricing to tailor your strategy.

    3:18

  • Selcting Ad Image From Stock Photos

    Choose ad format and images for Facebook ads, selecting stock or uploaded images, keeping text minimal, and previewing single image, carousel, slideshow, or collection to fit your business.

    3:39

  • Writting Ad Copy

    Draft compelling ad copy by designing a landing page with a clear headline and a 'contact us' call to action, guiding users to your site for pricing and contact details.

    2:01

  • Preview Of Ads Placements

    Preview how ads appear across placements like Facebook stories, Instagram stories, right column, and marketplace, and learn how previews guide setup and the review process.

    1:44

  • Submitting Ad For Review

    Submit ad for review, navigate draft or error messages related to the audience, and use Facebook guidance to rectify issues while driving traffic to a specific website.

    1:33

  • Extra - Learn To setup Facebook Page & Google My Business Listing

    Set up your Facebook page and Google My Business listing, establish an Instagram presence, and prepare to start Facebook ads for beginners.

    1:03
03

Traffic Ad - Messenger WIth Multiple AdSets

3 lectures • 11min

  • Creating Ad set within a Campaign - Traffic Ad for Messenger

    Create an ad set inside a traffic campaign to drive Messenger messages, choose the audience, set a budget (daily or lifetime), and compare different ad sets for performance.

    5:14

  • Ads with Multiple Images and Cost optimization

    Design ads with multiple images using square 1080x1080 visuals, craft compelling offers, and leverage messenger templates to drive traffic with a budget optimized for link clicks.

    4:27

  • Fixing Errors in Ad Processing

    Learn to identify and fix ad processing errors during drafting and publishing, adjust lifetime budgets, and apply small Facebook manager corrections to ensure a successful campaign.

    0:59
04

Campaign, Adsets & ads Difference Explained

1 lecture • 4min

  • Ads Manager - Intermediate Understanding

    Master ads manager essentials by building campaigns with multiple ad sets and images, managing budgets and statuses, turning ads on or off, and refining performance to reach your target audience.

    3:32
05

Video Marketing Ads - Brand Awareness

7 lectures • 16min

  • Brand Awareness - Reach Vs Awareness (Objective) Explained

    Learn to choose between reach and brand awareness objectives on Facebook ads, comparing audience targeting and cost to reach a thousand people, and optimizing for interested audiences.

    2:46

  • Updating Audience according to Ad Objective

    Target audiences by aligning ad objectives with interests in social media and digital marketing, create and rename audiences, and apply consistent settings across campaigns for effective reach.

    3:12

  • Budget makes Difference In Results

    Explore how daily budget choices and automatic optimization impact ad reach and impressions on Facebook ads, with practical examples for beginners.

    Activity

  • Creating A video Ad For Brand Awareness

    Upload a video and use Facebook ad options to build a brand awareness campaign for beginners. Learn to sign up, add a site, and monitor video processing during setup.

    2:43

  • Video Ad - Recommendations

    Apply Facebook video ad recommendations by keeping video length to five to fifteen seconds and using the correct aspect ratios for feed, stories, and devices.

    2:03

  • Adding Call-To-Action Buttons

    Practice adding call-to-action buttons such as sign up and shop now to direct viewers to your website and boost product sales.

    2:40

  • Why use Video Ads - Final Thoughts

    Discover why video ads outperform image ads on social media and how applying video marketing can boost engagement and capture attention.

    2:24
06

Carousel Ads Optimization & Bid Strategy

6 lectures • 19min

  • Reach Ad With Budget Optimization

    Learn to run reach ads with budget optimization, comparing brand awareness to reach campaigns, and set daily budgets with spending caps to maximize impressions while targeting or broad-reaching your audience.

    3:02

  • Ad Delivery Optimization And Bid Strategy Explained

    Select the right Facebook page and audience, enable interest expansion, use automatic placements and scheduled budgets to optimize reach, impressions, and bid strategy.

    3:26

  • Fixing Errors in adset

    Fixing errors in adset guides beginners to align budget, spend, and objectives to boost daily impressions and reach for brand awareness on Facebook ads.

    1:42

  • Making A Carousel Ad

    Create a carousel ad by uploading images or building a video slideshow in Facebook ads, and add business location cards to deliver your e-commerce message.

    4:01

  • Writing Carousel Ad Copy

    Craft compelling carousel ad copy for Facebook by creating headlines, descriptions, a call to action, and website links to drive engagement on Facebook and Instagram.

    4:32

  • Start With Your facebook Ads

    Start with your Facebook ads by applying budget optimization, exploring different objectives and ad types, and using the ads manager to drive stronger campaign results.

    2:20
07

Page likes Campaign With Split Testing

7 lectures • 16min

  • Setting up Page likes campaign

    Set up a Facebook page likes campaign within engagements, choosing posting, page likes, or response, using business manager and A/B testing for traffic and brand awareness.

    3:42

  • Split Test Budget And Settings

    Create split test sets to compare creatives, delivery options, audiences, and placements on Facebook ads, and run a four-day test with defined start and end dates to improve accuracy.

    2:31

  • Split Test Variations Explained

    Learn how split testing compares ad variations across creative, delivery options, audiences, and placements to optimize campaigns across devices.

    Activity

  • Making Split Test Set A - Creative With Picture

    Create a split test set a with a picture creative, balancing impressions and page likes, budgeting four days, and selecting appealing images to drive traffic to a Facebook page.

    5:11

  • Making Split Test Set B - Creative With Video

    Explore a split test for a video creative to boost Facebook page likes and course signups, using automated messages and offers to drive engagement and conversions for beginners.

    2:38

  • Creating An Offer On Facebook For Set B

    Create a Facebook offer with a discount code, set an expiry, add terms and conditions, link to your site, and publish to drive online signups or in-store traffic.

    Activity

  • Setting Up Offer For Sets & finalizing Ad

    Set up an offer for a specific product and finalize the ad by directing audiences to the offer or the post. Ensure the page features the offer first.

    2:11
08

Lead Generation Ad - Slideshow Using Video Kit & Ad Scheduling

5 lectures • 22min

  • Overview - App Install And Event Response

    Review Facebook ad campaigns, including brand awareness, reach, traffic, engagement, and app installs, and explore optimization options like split testing and advanced audience combinations.

    2:37

  • Lead Generation Ad Setup

    Set up Facebook lead generation ads by defining your audience, choosing a daily or lifetime budget, and optimizing to achieve the lowest cost per lead for maximum business inquiries.

    3:01

  • Ad Time Scheduling

    Learn to time Facebook ads by viewer time zones and specific days to optimize lead generation. Compare standard and X-rated pacing and budget for all-day spend.

    3:04

  • Creating A SlideShow With Video Kit

    Create a slideshow with the video kit by choosing a background image, adding text, and positioning a logo for lead generation. Preview and adjust colors, text, and layout before publishing.

    5:00

  • Creating Lead Generation Form

    create a facebook lead generation form that auto-fills from profiles, customize questions, include a privacy policy link, and set up calls to action like get a quote.

    8:27
09

Video Views Ad With Advance audience Combination

5 lectures • 22min

  • Video Views Campaign

    Review previous topics like brand awareness, page likes, and ad formats, then set up a video views campaign in Facebook Ads Manager by adjusting audience while keeping placements constant.

    2:30

  • Advnaced Audience Combination

    Explore advanced audience combinations on Facebook ads by targeting connections, including fans and their friends, while excluding current fans, event responders, and app users to refine reach.

    4:47

  • Video Views Optimization

    Optimize video views by targeting audiences who watch at least 15 seconds, testing delivery options, and adjusting budgets to balance reach, cost, and guaranteed view duration.

    3:19

  • Finalizing Video Ad

    Finalize a 15-second Facebook video ad using video or slides with a clear call to action to download a free ebook. Target the right audience and capture emails.

    6:21

  • Highest Rated Facebook Ads Training Hindi Urdu

    Master facebook marketing and ads with the highest rated training for beginners in hindi and urdu, featuring mentorship, online and offline access, and practical strategies to earn money.

    5:08
10

Before you leave!

1 lecture • 2min

  • Don't forget to leave a review

    Discover a different ad strategy, sharpen your facebook marketing skills, capture ideas on paper, and share questions for guided feedback as you prepare to leave a review.

    1:31