Course Curriculum

Master Facebook Ads & Facebook Marketing Essentials | SMM01

10sections
51lectures
3h 30mtotal

What you’ll learn

  • Master Meta’s Ecosystem – Learn how to set up, manage, and optimize Facebook Pages, Instagram Business Accounts, and Meta Business Suite for professional use.

  • Create & Optimize Ads – Understand how to build, launch, and improve high-performing ad campaigns using Meta Ads Manager with data-driven strategies.

  • Engage & Grow Audiences – Develop skills to attract, engage, and convert audiences through content marketing, audience targeting, and custom/lookalike audiences

  • Measure & Improve Performance – Gain the ability to analyze key marketing metrics, A/B testing, and conversion tracking to maximize advertising ROI.

01

Social Media Marketing Essentials: Facebook for Businesses

3 lectures • 23min

  • What You’ll Learn in the Social Media Marketing Essentials Course

    1:50

  • Getting Started with Facebook for Business

    In this lecture, you’ll learn how to create and optimize a Facebook Business Page, gain essential insights into social media marketing, and understand key factors to consider when setting up your Facebook account. You’ll also explore how to boost posts effectively to increase reach and engagement. By the end of this lesson, you'll have the foundational knowledge to start promoting your business on Facebook with confidence. For an in-depth guide on creating high-performing ads across Meta's platforms, be sure to check out the Meta Ads Manager video.

    18:44

  • Facebook Key Notes and Latest Updates Feb 2025

    2:43
02

Instagram Essentials: Boost Engagement and Run Ads

2 lectures • 19min

  • Learn about Instagram for Business

    In this lecture, you’ll learn how to set up and optimize an Instagram Business Account, create posts and stories, and turn them into ads to reach a broader audience. We’ll also dive into Instagram Insights to track performance and refine your content strategy for better engagement and growth.

    16:26

  • Instagram Key Notes and Latest Updates Feb 2025

    2:18
03

Meta Business Suite: Streamline Your Facebook & Instagram Management

2 lectures • 24min

  • Meta Business Suite

    In this lecture, you’ll learn how to use Meta Business Suite to manage your Facebook and Instagram accounts efficiently. From scheduling posts and stories to automating customer messages and analyzing performance, this tool will help you save time and optimize your social media strategy.

    21:56

  • Meta Business Suite Key Notes and Latest Updates Feb 2025

    2:22
04

Meta Ads Manager: Create, Manage, and Optimize High-Performing Campaigns

2 lectures • 36min

  • Meta Ads Manager

    In this lecture, you’ll learn how to use Meta Ads Manager to design, launch, and optimize ad campaigns across Facebook, Instagram, and Messenger. From setting campaign objectives and targeting audiences to A/B testing and performance tracking, this tool will help you maximize your ad ROI.

    33:34

  • Meta Ads Manager Key Notes and Latest Updates Feb 2025

    2:22
05

Creating Custom Audiences: How to Target the Right Customers

4 lectures • 10min

  • What is a Custom Audience

    2:15

  • Types of Custom Audiences

    2:56

  • Step-by-Step Guide to Creating Custom Audiences

    2:31

  • Lookalike Audiences: Expanding Your Reach

    2:10
06

Setting Up Budgets and Schedules in Meta Ads Manager

5 lectures • 14min

  • Understanding Ad Budgeting

    2:25

  • How Meta Ads Manager Allocates Budget

    2:47

  • Step-by-Step Guide to Setting a Budget

    2:39

  • Scheduling Your Ads for Maximum Performance

    3:09

  • Pro Tips for Cost-Efficient Ad Spending

    2:37
07

Choosing the Right Ad Placements in Meta Ads Manager

4 lectures • 10min

  • What Are Ad Placements?

    2:45

  • Best Placements for Different Campaign Objectives

    2:28

  • Manual Placement Customization

    2:59

  • Advantage+ Placements: Automating Ad Optimization

    2:11
08

Measuring Marketing Outcomes in Meta

11 lectures • 29min

  • Key Metrics for Measuring Ad Performance

    2:30

  • How to Track and Analyze Ad Performance

    2:23

  • Using Meta Ads Manager’s Ad Reports

    2:23

  • Conversion Tracking and Attribution Models

    3:12

  • First-click vs. last-click attribution: How it affects results

    2:47

  • A/B Testing for Data-Driven Decisions

    2:53

  • How to determine a winning ad based on performance data

    2:19

  • Testing different creatives, audiences, and placements

    2:25

  • Using Insights to Improve Future Campaigns

    2:18

  • Retargeting high-intent users for better conversion rates

    2:47

  • Adjusting targeting, budgeting, and creatives for better outcomes

    2:59
09

Understanding Customer Actions and Retargeting Strategies in Meta

10 lectures • 24min

  • Why Customer Actions Matter in Digital Marketing

    2:25

  • How Meta’s AI optimizes campaigns based on user behavior

    2:40

  • How to Gain Insights into Customer Actions

    2:29

  • Using Meta Analytics to understand customer journeys

    2:20

  • Setting up event tracking with Meta Pixel

    2:09

  • Retargeting Strategies for Higher Conversions

    3:01

  • Creating engagement-based retargeting audiences

    2:24

  • Running dynamic ads to bring back potential customers

    2:31

  • Optimizing for Higher Engagement and Retention

    2:24

  • Leveraging Messenger ads and lead forms to nurture leads

    2:05
10

How the Meta Pixel Can Boost Your Marketing

8 lectures • 20min

  • What is the Meta Pixel?

    2:33

  • How Meta Pixel works to track user behavior across your website

    2:42

  • Benefits of Meta Pixel for advertisers

    2:12

  • Step-by-step guide to Pixel installation

    2:13

  • Testing and verifying if the Pixel is working correctly

    2:35

  • Tracking Conversions and Events. Standard vs. Custom Events

    2:59

  • Using Pixel data to optimize ad performance

    2:45

  • How the Meta Pixel Improves Retargeting and Lookalike Audiences

    2:16