Course Curriculum

Meta Ads Specialist

9sections
75lectures
7h 10mtotal

What you’ll learn

  • التسويق على ميتا

  • اعلانات فيس بوك

  • اعلانات انستجرام

  • اعلانات واتساب

01

Basics, Pages, and Identity

10 lectures • 43min

  • Introduction

    2:55

  • Create a Page - Part 1

    8:23

  • Create a Page - Part 2

    3:23

  • Page settings for organic reach - Part 1

    5:24

  • Page settings for organic reach - Part 2

    5:05

  • Connect with Instagram and WhatsApp

    1:46

  • Page info for organic reach

    5:28

  • Visual identity for facebook page

    8:11

  • Create a demo page and adjust settings + Connect IG/WhatsApp + Fill in Page Info

    1:24

  • Exercise: Write 5 diverse content posts + a simple weekly calendar

    1:26
02

Content and creativity for ads

8 lectures • 52min

  • Content Marketing

    6:48

  • When to use a photo or video in ad

    7:33

  • How to create a video script for ad

    13:26

  • Content writing

    7:12

  • Inbox or in Ad

    7:58

  • How to create a copy writing for ad

    5:31

  • Exercise: Creative Brief for Two Ads (Static + Video) with Hook/Problem/Solution

    2:05

  • Exercise: Writing 3 copies of each ad + 5 different headlines

    1:22

  • Short quiz to choose the appropriate format for different scenarios

    Activity
03

Campaign types and objectives

10 lectures • 32min

  • Types of ads and campaigns on Faceboo

    8:29

  • Brand awareness campaign

    5:04

  • Traffic campaign

    3:12

  • Engagement campaign

    2:04

  • Leads campaign

    2:18

  • App install campaign

    0:58

  • Sales campaign

    3:07

  • Choose a campaign objective

    2:12

  • Exercise: Aligning Campaign Objectives with Customer Journeys for 2 Personas

    2:22

  • Exercise: Drawing a Campaign Skeleton (Objective → Ad Set → Ad)

    2:03
04

Targeting, Audiences, and Placements

9 lectures • 52min

  • How can facebook target audience

    3:16

  • Targeting saved audience by location

    10:54

  • Targeting audience by age, gender and language

    6:30

  • Targeting by demographic and interests

    8:40

  • How to narrow your audience when creating facebook ads

    6:58

  • How to chose the best placements for you ads

    3:32

  • Types of placements

    9:45

  • Exercise: Create 3 different Saved Audiences + selection rationale

    1:06

  • Exercise: Select Placements by objective and creative type

    1:30
05

Competitors, Ad Library, and Retargeting

5 lectures • 26min

  • How to use ad library

    4:16

  • Find and analyze your competitors

    4:45

  • Retargeting by custom audience

    8:35

  • Retargeting by lookalike audience

    7:30

  • Review: Quick application of Ad Library to extract competitor patterns

    1:02
06

ABO/CBO and A/B Budgets and Tests

7 lectures • 38min

  • Make a test to compare two ad campaigns

    8:12

  • 1-ABO (Ad Budget Optimization)

    2:42

  • 2-CBO (Campaign Budget Optimization)

    9:59

  • The difference between the daily budget and the whole budget

    7:05

  • A/B Testing

    7:11

  • Exercise: 14-Day Budget Allocation Plan (Discover/Optimize/Scale)

    1:31

  • Exercise: Design a Full A/B Test (Hypothesis, Variable, Magnitude, Duration, KPI

    1:33
07

Settings within Ads Manager process

6 lectures • 28min

  • Personal ad account

    4:18

  • 2-Business ad account

    7:51

  • Make a target audience on ad

    5:57

  • How to choose a placement on ad

    4:45

  • Create template and auto message reply

    4:35

  • Documentary practical exercise: Illustrated Checklist for Account Setup

    1:00
08

Measurement, ROAS, Pixels, and Sales

6 lectures • 41min

  • Ads analysis by ROAS (Return on Ad Spend)

    18:11

  • Retargeting online stores customers by meta pixel

    3:30

  • Create an ad campaign for sales

    11:12

  • Make a sponsored ad for direct sales

    4:45

  • Exercise: Store Events Map (ViewContent/AddToCart/InitiateCheckout/Purchase)

    1:23

  • Exercise: Design a Sales Campaign on Paper with Ad Sets (Cold/Warm) and 3 Ads

    1:49
09

Instagram — Growth, Algorithms, Ads

14 lectures • 1hr 57min

  • Why is Instagram important for Personal Brand or Business Brand ?

    7:02

  • The best categories achieve sales and go viral Instagram

    12:30

  • Instagram Audience Level

    6:54

  • When to use a photo or video in ad

    3:18

  • Hashtag algorithms on instagram

    13:02

  • Instagram presence strategy

    7:34

  • How to get followers for free with hashtag algorithms

    13:42

  • Reels strategy on Instagram

    3:37

  • How to get free views to your reels and go viral

    13:44

  • Shadow ban on instagram

    8:45

  • Instagram ads by instagram app

    13:11

  • Instagram ads by facebook ads account

    11:27

  • Exercise: 7-Day Reels Plan (Hooks + Theme + CTA + Layered Hashtags)

    1:20

  • Exercise: Create 2 IG (Story/Reel) Ads with Vertical Templates + 2 Copy

    1:08