Course Curriculum

Micro Influencer Marketing on Instagram

7sections
32lectures
1h 9mtotal

What you’ll learn

  • micro influencer marketing on instagram

  • micro influencer marketing vs celebrity influencer marketing

  • pros n cons of paid ads vs influencer marketing

  • scale micro influencer campaign organically with viral effect

  • influencer marketing effectiveness

  • why social media and influencer marketing is KEY today

  • learn how to execute influencer marketing campaign

01

Course Overview

1 lecture • 2min

  • Course Overview

    See the course overview and understand how this course can help you to understand the importance of influencer marketing on instagram. Learn how to execute successful campaigns with lowest cost per acquisition

    1:48
02

About Instructor

2 lectures • 8min

  • About Instructor

    Get to know your instructor and his prior knowledge, experience in Digital Marketing, SEO, SEM, Paid Ads and Influencer Marketing on Instagram

    2:26

  • Portfolio of Instructor

    Brief walk through of your instructor's past portfolio with proof of success on various digital platforms

    5:08
03

Why Social Media & Influencer Marketing as a distribution channel is KEY today?

4 lectures • 5min

  • Eyeballs have shifted platforms

    Understand the shift in landscape for consumer eyeballs, appreciate the importance of modern platforms like Facebook, Instagram, Google, Youtube in their role of distribution.

    0:49

  • Importance of measuring ROI (Return on Investment) in marketing

    Compare the differences of old and new distribution platforms, learn about measurable ROI.

    1:37

  • Facing cut throat intense competition in a world of noise

    Acknowledge the intensity of the competition for consumer attention/eyeballs in modern platforms today.

    0:58

  • Finding willing and paying customers ASAP before your business run out of cash

    See where marketing budget can be wastefully and wrongfully spent. Sharpen your eyes on investing in the right distribution channels.

    1:37
04

What are the TWO different types of marketing engines?

5 lectures • 15min

  • Overview of 2 different types of marketing engines

    Understand the 2 different types of marketing engines and what are they in today's context.

    2:53

  • Active engine marketing

    The characteristics of active engines. Focusing on active engine for this course.

    2:50

  • Micro influencers vs celebrity influencers

    Analyse the characteristics of micro influencers and celebrity influencers, what metrics to look at while comparing them both.

    3:50

  • Paid Ads comparison to Micro influencer marketing

    If you have heard of how necessary it is to use paid ads then this lecture will show you the difference and pros and cons of each distribution strategy.

    3:45

  • Summary overview of Digital Marketing

    Overview of entire digital marketing landscape to show you where each strategy lies and what platforms belong to that strategy.

    1:16
05

Which is BETTER and for what stage of growth?

2 lectures • 7min

  • When to use Paid Ads OR Micro influencer marketing?

    Using four metrics, we are able to decide which marketing direction to take.

    4:03

  • How to apply or decide which to use and on what type of industries?

    Learning about the direction to take is important, but it is also equally important to know how and when to apply the strategy, based on business nature.

    3:08
06

Why use Micro influencer marketing?

4 lectures • 8min

  • Why use Micro influencer marketing?

    Understand the big picture of how influencers work and what these key opinion leaders can bring to the business/brand.

    2:00

  • Example of a real active, successful micro influencer helping brand

    Recognize and be able to quantify what real powerful influencers look like using quantifiable metrics.

    2:40

  • 3 Benefits of doing micro influencer marketing

    Learn about how these 3 benefits are win-win to the brand/business.

    2:25

  • How old (feeds) is still gold?

    Refrain from looking down on old feeds, as they still have value like an asset and you can only gain from it, over time.

    0:40
07

Influencer marketing successful case study analysis

14 lectures • 25min

  • Real Case Study of a business

    Analyzing a real case study of a business that thrived on influencer marketing in Singapore.

    0:59

  • Analyze challenges of this business/brand case study

    Putting ourselves into the shoes of the business/brand and appreciating the challenges they face and limitations and constraints they must adhere to.

    1:44

  • Amidst Intense competition, how do you find your influencers?

    It is always hard to fight against incumbents.

    1:21

  • Effect brought by micro influencers

    In just a short span of 7 days, see what this influencer has achieved in helping the brand spread awareness.

    0:58

  • The power of giveaway contests in making instagram campaign go VIRAL

    Learn how to use giveaway contests as a catalyst to rocket your brand in terms of awareness at the cheapest cost, yet highest ROI by going viral organically.

    1:28

  • Build your own channel OR renting others' channels?

    Learn about benefits of building your own channel vs renting other people's channels, see the pros and cons.

    2:08

  • Why is it good to RENT other's channels

    Understand the benefits of renting or paying for other's channels.

    1:18

  • Question our marketing theory

    Knowing the theory is one thing, proving it works is another thing.

    2:49

  • Summary of influencer marketing in a nutshell

    View and understand the big picture of influencer marketing.

    1:58

  • How to execute this influencer marketing campaign on your own?

    Know the 3 essentials framework and you know how to execute a great campaign.

    2:01

  • How to find relevant influencers to your business niche, using hashtags?

    Learn how to hypothesize your ideal customer profile and use hashtags to sieve them out!

    2:05

  • Cold call 3.0 and striking a Win-Win Deal

    Master cold calling 3.0 which is in olden days cold hard calls to landlines or mobile phones. Learn how to strike win-win deals via succinct short and simple writings on emails.

    2:50

  • Exercise for you to try!

    Put what you have just learnt into actionable practice and real execution for your brand.

    0:58

  • Conclusion

    In marketing its always about distribution channels. Contact or connect with me.

    2:03