Course Curriculum

Optimizing your Facebook Ad Strategy

3sections
9lectures
1h 10mtotal

What you’ll learn

  • Fully optimize your Facebook campaigns to have the best engagement for the lowest possible price

  • Find and compare the most engaged audiences for your Facebook content even if you don't have any fans

  • Utilize A/B testing strategies to make data-driven decisions

  • Develop strategies to maximize your page Likes

  • Increase the reach of your most engaging posts

  • Future-proof your strategies from Facebook algorithm changes in 2017 and beyond by using the scientific method

  • Optimize Facebook content for the greatest engagement given your budget

  • Learn the difference between good A/B testing and bad A/B testing

01

Let's get started

2 lectures • 6min

  • Introduction

    Develop a proactive Facebook ads strategy by combining the scientific method and lean startup testing to grow page likes, optimize engagement, and target engaged audiences while adapting to algorithm changes.

    1:35

  • What is A/B testing?

    The scientific method and A/B testing are fundamental to identifying the optimal Facebook ad strategy for your business. Here, we break down the process of A/B testing to its simplest form, preparing you for advanced A/B testing strategies in later lessons.

    4:53
02

A strategy to find the most engaged audiences and cost effective ads

6 lectures • 58min

  • Overview of the Strategy

    Here, we introduce an overview of the plan we'll discuss in upcoming lessons. At the end of the lesson, you'll understand where we're going.

    7:04

  • Who should your ads target?

    Who should you advertise to? In this lesson, we create an ad step-by-step and focus on figuring out who you should target. Several examples are given for different kinds of businesses, so you can understand how to target your ads no matter what kind of business you represent.

    16:33

  • Deep Dive: Developing a Monthly Testing Strategy

    In this lesson, we do a deep dive into the monthly optimizing strategy. In it, you'll learn how to add ongoing, cost-effective testing to your objectives and continuously identify the top performing ad campaigns for your Facebook page, even when Facebook changes its algorithms.

    8:55

  • Deep Dive: Weekly testing for short-lived content

    In this lesson, we do a deep dive into the weekly optimizing strategy, best for content that is constantly changing. Here, we learn how to apply A/B testing to promote content that is constantly changing, and how to apply what you've learned in your monthly testing to this content.

    4:52

  • What is good A/B testing?

    Now that you have the basics down, you need to learn the difference between good A/B testing and bad. In this lesson, we review which variables you need to hold constant in order to make better inferences about your business.

    9:33

  • What can you A/B test? Take your testing to the next level

    In this lesson, we go beyond the examples from earlier lessons and identify other components of your ads that can be A/B tested. To conclude, we talk about how you can use A/B testing as a cost-effective way to test key value propositions and branding choices.

    11:05
03

BONUS

1 lecture • 5min

  • Other tips and tricks to maximize your reach

    How can changing a few minor parameters in Facebook ads sometimes DOUBLE your reach? In this bonus lesson, we look at a few ways to boost your reach when you don't have the option of changing the content or target group.

    5:20