Course Curriculum

Get Pinterest Traffic – 2021 Edition

10sections
24lectures
1h 38mtotal

What you’ll learn

  • Create a profile that gets traffic and sends people to your websites.

  • Design boards and pins that build your brand, increase your website traffic, and earn you more money.

  • Quickly find out what works for your business and what doesn’t.

  • Use Pinterest as a networking tool.

  • Market your pins and boards for maximum exposure.

  • Increase your follower count.

  • Make sense of Pinterest analytics.

  • Optimize your website for Pinterest.

  • Fix old Pinterest accounts that just aren’t working for you.

  • Keep your account from getting suspended from Pinterest.

01

Introduction

1 lecture • 7min

  • The Benefits of Using Pinterest

    Discover why Pinterest serves as a powerful marketing tool by visual storytelling, driving quick traffic, engagement, and measurable results through audience insights, market segmentation, and SEO signals.

    7:27
02

How to Use This Course

1 lecture • 3min

  • Making Use of This Course

    Learn to navigate changing social media interfaces by focusing on what to do and why, with Pinterest features explained in context for long-term reference.

    2:31
03

Getting Started

1 lecture • 6min

  • Set Up and Optimize Your Pinterest Account

    Set up a Pinterest business account and optimize your profile with a verified website, display name, username, keywords, hashtags, and a concise 160-character about section.

    6:10
04

Pinterest Boards

1 lecture • 9min

  • Pinterest Boards

    Create optimized Pinterest boards with descriptive names and SEO keywords, select visual covers, and diversify with how-to, informational, and brand boards to attract targeted traffic.

    8:44
05

Pinterest Pins

4 lectures • 13min

  • Pinning and Re-Pinning

    Learn to use pins, repins, and saves to grow boards, and optimize pins with compelling titles, keyword-rich descriptions, and hashtags, linking them to your website to drive traffic.

    2:00

  • Pin Titles

    Craft keyword-rich Pinterest titles to boost search visibility and entice clicks, using actual phrases like lasagna recipes and testing variations to improve performance across pins and drive website traffic.

    3:32

  • Pin Descriptions

    Craft pin descriptions with keywords and latent semantic terms to inform viewers and search engines, perform keyword research with tools like thesaurus and Pinterest keyword planner, and include a CTA.

    4:44

  • Re-Pinning, (ie Saving)

    Learn how repinning and saving pins drives traffic on Pinterest, creates spikes, exposes to followers, and can lead to virality when others repin.

    2:48
06

Types of Pins

9 lectures • 15min

  • Types of Pins

    Test a wide array of pin types, from infographic and how-to pins to quote and hero pins, to attract different audiences, boost traffic, and keep boards engaging.

    0:59

  • Infographics

    Explore how infographics convey information quickly, engage audiences, and promote brands, with a focus on creating or identifying viral pins that drive traffic and sales on Pinterest.

    4:03

  • List Pins

    Learn how to create list pins that link to your blog posts or product pages, boosting impressions, saves, and outbound clicks on Pinterest.

    1:39

  • Question/Answer Pins

    Use Pinterest question pins and answer pins as two sides of the same coin to answer customer questions and promote posts, driving traffic to your website via call-to-action text.

    1:09

  • How-to Pins

    Discover how-to pins drive Pinterest traffic by showing step-by-step or partial steps, encouraging click-through with larger images and detailed steps, and using teaching to prove expertise and build trust.

    1:24

  • Guide Pins

    Learn how to use guide pins to market your guide posts on Pinterest, link back to product pages with clear calls to action, and create engaging, scroll-friendly pins.

    1:19

  • Quote Pins

    Discover how quote pins on Pinterest leverage simple text or images to drive traffic by linking to your home page or product, using clever quotes and niche appeal.

    2:04

  • Product In-Use Pins

    Leverage product in-use pins on Pinterest to show the product in action, selling the sizzle with a call to action and a link back to the product to boost sales.

    1:03

  • Hero Pins

    Learn how hero pins use large, distraction-free images to showcase products with a clean background, drawing lingering attention and driving clicks to your content through descriptive captions.

    1:27
07

Specialty Pins

3 lectures • 11min

  • Rich Pins

    Rich pins pull information from your website to display extra details on pins, requiring website approval; they can display the full recipe for recipe pins, increasing pin value.

    1:22

  • Video Pins

    Create effective Pinterest video pins by using vertical 15-60 second videos, compelling covers, and a strong call to action that drives clicks, saves, and website visits.

    5:17

  • Idea Pins

    Learn what idea pins are, tell a story with vertical images and 9 by 16 video, add text overlays, and drive viewers to your Pinterest profile.

    4:27
08

Pin Creation

2 lectures • 17min

  • How to Create a Pin

    Review three pin creation methods—outsourcing, insourcing, and DIY—and learn to craft vertical pins with Cannava, mobile-friendly text, branding, and smart photo sourcing for Pinterest success.

    8:31

  • Outsourcing and Insourcing Your Pins

    Outsource or insource pins with freelancers or firms handling graphics, titles, and posting. Choose reputable partners and use automated posting tools to schedule pins and protect your account.

    8:26
09

Choosing Boards and Pins to Create

1 lecture • 7min

  • Coming Up With Board and Pin Ideas

    Brainstorm board and pin ideas using audience keywords and keyword-rich names for better search visibility. Research ideas with Pinterest autofill, Google 'People Also Ask', and answer the public.

    6:53
10

Followers

1 lecture • 10min

  • Followers - What are they and how do you get them?

    Understand Pinterest followers and how they influence pins and boards via the algorithm, then grow them with strategic following, thoughtful comments, and a verified website follow button.

    10:00