Course Curriculum

Pinterest Marketing: The Ultimate Guide to Success

2sections
16lectures
1h 8mtotal

What you’ll learn

  • What is Pinterest?

  • Why You Should Use Pinterest for Business

  • Pinterest Basics: Getting Started

  • What are Rich Pins?

  • Pinterest terminology

  • Utilizing Keywords on Pinterest

  • Set up your boards and Start Pinning

  • Scheduling Tools

  • Using Promoted Pins

  • How to Create Pinterest Business Account

  • How To Design Your Pins

  • How to Create Boards & Pins

01

CHAPTER-ONE PINTEREST IN THEORY

12 lectures • 43min

  • Course Overview 01

    Discover how to harness Pinterest marketing to drive free organic traffic, optimize keywords, and grow business through board setup, pins, scheduling tools, and promoted pins.

    6:51

  • Course Overview 02

    Explore Pinterest's visual marketing power with 335 million users and a mainly female audience, and learn to leverage pins and boards for brand reach.

    2:49

  • What is Pinterest?

    Discover how Pinterest acts as a visual bookmarking tool, using the image to grab attention and boost brand recognition, drive web search traffic, and grow engagement through pins and boards.

    3:30

  • Why You Should Use Pinterest for Business?

    Discover why you should use Pinterest for business. Shoppers use Pinterest to buy, and the platform acts as a powerful search engine with evergreen content, trends, and affordable marketing.

    4:55

  • Pinterest Basics: Getting Started

    Learn how to start on Pinterest by creating a business profile or converting a personal account, enable promoted pins, and verify your website to access analytics.

    3:13

  • What are Rich Pins?

    discover rich pins, featuring four types—recipe, product, article, and app—adding context with product details, ingredients and cook time, article titles and author info, plus app download prompts and verification steps.

    3:22

  • Pinterest terminology

    Explore boats, secret ports, and group boats to organize Pinterest content, and learn how Ben—your post on boats with a link—drives engagement with comments, likes, and the pin it button.

    2:46

  • Utilizing Keywords on Pinterest

    Identify targeted keyword phrases on Pinterest with the search box, then apply them to your profile, boards, pins, and image names to boost discoverability and rankings.

    4:50

  • Set up your boards and Start Pinning

    Set up ten well-filled boards with keyword-rich names and descriptions, pin evergreen posts, quotes, and blog tips, and use scheduling tools to post consistently.

    3:04

  • Scheduling Tools

    Explore scheduling tools for Pinterest marketing, including Tailwind for cross-board posting and analytics, plus visual uploading options, drag-and-drop workflows, and extensions, noting single-board limits and image size restrictions.

    3:25

  • Using Promoted Pins

    Explains how promoted pins on Pinterest target audiences via smart feed search, boosting brand recognition, traffic, and sales with keyword-based CPC campaigns and up to 150 keywords.

    3:30

  • Conclusion

    discover why Pinterest matters for business and personal use, learn the basics, set up boards, use keywords, explore scheduling tools, and understand promoted pins as a last resort.

    1:14
02

CHAPTER-TWO PINTEREST IN PRACTICE

4 lectures • 25min

  • Course Overview 03

    Launch a Pinterest business account, explore simple setup steps, and design pins with a free tool, then create boards and pins while exploring optional pro features.

    2:36

  • How to Create Pinterest Business Account

    Create a Pinterest business account by signing up, verifying and claiming your website, and completing your business profile. Explore analytics to track impressions, engagements, and audience insights.

    9:30

  • How To Design Your Pins

    Learn to design Pinterest pins with Carnival’s free editor, templates, fonts, images, and music, then publish and download ready-to-use visuals for social media across platforms.

    6:29

  • How to Create Boards & Pins

    Create and manage Pinterest boards and pins by naming boards, adding pins with titles, descriptions, hashtags, and links, publishing or scheduling, verifying your account, and using analytics to track audience.

    5:58